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<br>Vi-john has emerged as a strong brand in the market, not only in the nation but also in the International market. The demand for the product has highly increased.
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VI-John- an Emerging Name in the International Market VI-JOHN GROUP
It was founded in the year 1960, VI-JOHN GROUP has emerged today as manufacturer of the best internationally known products of Personal Care, Skin Care and Cosmetics. We are not only producers of some renowned products in the country but also in the International market. We export the products such as-
Vi-john has emerged as a strong brand in the market, not only in the nation but also in the International market. The demand for the product has highly increased.
The most discerning element of the strategy that has worked in the favour of the brand is the choice of target segment. While brands like Gillette are targeted at the higher end of the market, Vi-John has chosen to target the mass segment. "This is an intelligent choice as this market has been waiting for a brand relevant to it," adds Koshy.
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