Channel Overview

1. Channel Overview

2. “History is a pact between the dead, the living and the yet unborn.” Edmund Burke

3. Brand Vision • HISTORY is yesterday, today and tomorrow. It helps us look back and ask How?, look around us and ask Why?, and look forward and ask What if? • HISTORY is more than facts, dates and dead people, it’s an experience. It’s the choices people made, facing the same dilemmas we face today – that’s the connective tissue of HISTORY. • Our mission is to dimensionalize HISTORY making it more active, entertaining and accessible.

4. Brand Positioning • Understanding history means knowing how the past impacts the present and guides the future. Who we are today is built on the history that came before us. History is continuous. Every day, history is being made. • [HISTORY]. MADE EVERY DAY.

5. Brand Values • Trusted • Reliable • Inspirational • Life Enhancing • Socially Valuable

6. Brand Attributes • We’re Smart. We’re not academic. We don’t look to History for the right answers, but for the right questions. • We’re Bold.We’re not gimmicky. We believe history is alive and kicking, infusing everything around us. • We’re Surprising. We uncover the real, little known truths. When people watch History they discover something new. • We’re Personal.We’re not“empty calories.” We’re interested in the real experiences of real people, not just kings and queens. And we’re fun to watch.

7. TYPE :Our Audience HISTORY speaks and listens to its audience. We know why consumers come to the brand, the content they want and what it takes to attract new ones. • ABC1 Adults – Predominantly Male (60/40 Split) • Educated & Well Travelled • Higher disposable income • Interested in Documentaries and Political programs Source: European Viewer Comparison, (UK, Spain and Germany): KMR and TGI Study Oct 08 – Base: MCHH/Cable Viewership: Last 7 Days./ TNS/BARB, Dayparts Analysis Sept-Nov 08, Multichannel homes, Base: Adult ts / TNS/Skyview, Sept-Nov08, Base: All Individuals

8. TYPE : Our Audience • HISTORYattracts people who… • have a voracious need to know • use information as social currency • are endlessly curious • see HISTORY as past, present and future

9. Brand Lens • The pre-eminent destination for all things history. • Make history engaging and entertaining and create water-cooler type buzz. • Possess a unique story-telling ability that is extremely relevant and powerfully relatable to our audience.

10. Programming • Broadening the programming scope of history… • PAST we look at history in the traditional form of the past • PRESENT we look at how history informs where we are today and how what’s going on today relates to history • FUTURE we look into the future and how history gives us clues to where we are going

11. Programming • Looking at history through the spectrum of… PAST PRESENT and FUTURE gives us the ability to work in different genres while bringing an epic scope and an innovative, entertaining and eye-opening perspective to history.

12. Marketing & Promotion • On-air, HISTORY is sleek, contemporary and dynamic • The iconic red arrow guides viewers through the presentation of promotions and programming

13. Marketing & Promotion • Key art should look dramatic, compelling, colorful and ‘epic’ creating a sense of a real television event

14. HISTORY Classroom Educational Outreach: HISTORY Classroom HISTORY Classroom is a year-round educational initiative that brings history to life for students in the classroom and is a great way to connect communities, schools, and families to the HISTORY brand. HISTORY Classroom airs throughout the year as a hour-long, early morning, commercial-free, programming block that educators can replay during the school day HISTORY programs can be chosen by a local teacher or consultant from existing channel inventory and scheduled according to the classroom curriculum Study guides developed for each program by a local teacher or consultant can be posted for download on the HISTORY website HISTORY Classroom allows educators to further engage their students in the classroom and showcase specific topics in a exciting way It provides a very strong community outreach opportunity for distribution platforms

15. Educational Outreach: Take A Vet to School Day . Take A Veteran To School Day is a non-partisan HISTORY initiative that works to link veterans of all ages with young people in schools and communities by supplying schools with resources and materials to host events that allow veterans to share their stories, while providing a valuable learning experience to students Study guides, lesson plans, how-to guides, and other materials for educators are developed so they can host a Take A Vet to School Day event Partner with schools, community organizations, and cable affiliates to help promote the initiative

16. MOBILE Digital HISTORY produces engaging, award-winning digital content that has helped to evolve the brand beyond the linear channel BROADBAND VOD SHORT-FORM GAMES

17. Preserve your history. Reserve your legacy. myHISTORY allows HISTORY viewers to share their own personal stories Aspiring film-makers create a short film around their personal history and upload it on myHISTORY.com with the winning film showcased on HISTORY myHISTORY strengthens the relationship between HISTORY and its audience by giving viewers a chance to see their story on HISTORY’S website and the channel Viewers can post, vote and share with their friends their favorite films online, creating an community of like-minded, myHISTORY storytellers Viewers become a part of history as they actively share each others’ past, securing a place for their history in the future