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Retaining and Recruiting Members

Retaining and Recruiting Members. In Difficult Times. KNOW YOUR MEMBERSHIP. Demographics Tracking Member Involvement Identify Key Reasons for Joining Satisfaction Surveys. MEMBERSHIP VALUE/BENEFITS. Advocacy Professional Development Networking Awards/Scholarships

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Retaining and Recruiting Members

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  1. Retaining and Recruiting Members In Difficult Times

  2. KNOW YOUR MEMBERSHIP • Demographics • Tracking Member Involvement • Identify Key Reasons for Joining • Satisfaction Surveys

  3. MEMBERSHIP VALUE/BENEFITS • Advocacy • Professional Development • Networking • Awards/Scholarships • Discounts on products/services • Other

  4. MARKETING THE VALUE OF ASSOCIATION MEMBERSHIP • Email Newsletters • Print Newsletters • Social Networking Sites • Press Releases • Paid Advertising • Events • Interviews

  5. RETENTION EFFORTS • Engage new members during first three years • Provide meaningful (but simple) ways for involvement • Recognize members for accomplishments or awards • Allow for continuous input opportunities • Repeated follow-up with expiring members

  6. ATTRACTION EFFORTS • Develop contact lists of non-members • Survey Ex-Members • Create joint memberships or Partnerships • Develop Targeted Marketing Initiatives • Incentivize Current Members to Recruit

  7. RESOURCES NEEDED • Association Management • Membership Software • Website • Online Membership • Membership Committee • Survey Tools • Funding

  8. MEMBERSHIP LIFE CYCLE Membership Retention Benefits & Services Create Value Conference Market Value Membership Attraction

  9. CONCLUSION • For further info contact: • MICHAEL J. BORGES • DIRECTOR@NYLA.ORG • (518) 432-6952, ext. 101 • OR VISIT • WWW.NYLA.ORG Enjoy Boston and ALA Mid-Winter!

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