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UPC · U niversitat P olitècnica de C atalunya

UPC · U niversitat P olitècnica de C atalunya. The Universitat Politècnica de Catalunya. BarcelonaTech (UPC ) is a public higher education and research institution that is specialized in the fields of architecture, science and engineering . UPC & innovation.

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UPC · U niversitat P olitècnica de C atalunya

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  1. UPC · UniversitatPolitècnicade Catalunya TheUniversitatPolitècnica de Catalunya. BarcelonaTech (UPC) is a public higher education and research institution that is specialized in the fields of architecture, science and engineering.

  2. UPC & innovation Creativity, effectiveness and dynamism or, in other words, imagination, responsibility and initiative - these are key concepts in any innovative process. The UPC innovates in all of its activities: research, educationand management.

  3. UPC in theworld Academic outreach is one of the University’s strategic pillars. Renowned for its rigorous research and high-quality education, the UPC leads international projects, collaborates with institutions all over the world, and offers a wide range of international double degrees at the undergraduate and master’s degree levels.

  4. Whereis UPC? Manresa Igualada Terrassa Mataró SantCugat del Vallès Barcelona Vilanova i la Geltrú Castelldefels Affiliatedschools UPC schools

  5. CorporateIdentityStyle Guide • The UPC brand • and its possibilities

  6. UPC in Internet: Genweb A flexible design…

  7. UPC in Internet: Genweb • Genweb UPC is a tool that makes possible the creation and the content system management of web pages according to the University corporate identity. • It can be used without technical expertise. • Posted: 215 In process: 85 Total: 300

  8. EmployeeCommunication 1. One monthly magazine 2. One weekly newsletter

  9. The Media Office: Pressroom • The UPC Press room provides… • Assessment and media impact’s information • How to communicate and whom to communicate to • Actions aimed at the media • Directed communication campaigns • Calls for press conferences, press breakfasts, personalized interviews with journalists, follow-up of press, Internet and TV coverage: press cuttings… • Covering requests from journalists

  10. The Media Office: Pressroom The Press room wants to provide information to journalists and people interested in our University. There is a lot of information about UPC: history, videos, maps, scientific output…

  11. Social media in communications & marketing 1. Facebook: link toonthe home website www.upc.edu

  12. Social media in communications & marketing • We are on FB sinceApril 2010. • Problemswehaveto ‘face’: · language: at themomentour FB isonly in Spanish & Catalan. · the‘blog’ concept / no interaction • · onlythe UPC CommunicationDepartment has itsusername & • passwordtologin. • At themoment, weonlyhave 542

  13. Social media in communications & marketing Twitter: http://twitter.com/#!/UPCMedia

  14. Social media in communications & marketing • About @UPCMedia 264 tweets 347 following 207 followers 8 lists

  15. Social media in communications & marketing • Whomanagesthe UPC twitter? http://www.upc.edu/saladepremsa

  16. Best practice in thefield of communications or marketing at UPC http://tv.upc.edu/ 1) We are veryproud of…

  17. Best practice in thefield of communications or marketing at UPC http://tv.upc.edu/

  18. Best practice in thefield of communications or marketing at UPC

  19. Best practice in thefield of communications or marketing at UPC 2) We are veryproud of… OUR NEW LOGO! Now! Before… Linkingthe CONCEPT of… Barcelona Technology

  20. Majorchallenges UPC faces in thefield of communication & marketing To increasethepresence of UPC in the social networks To createONE SINGLE corporateidentity

  21. C. Jordi Girona, 31 08034 Barcelona Tel.: +34 93 401 62 00 info@upc.edu www.upc.edu

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