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What is Tourism?

What is Tourism?. Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes . What is Tourism?.

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What is Tourism?

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  1. What is Tourism? • Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes

  2. What is Tourism? • Tourism is a dynamic and competitive industry that requires the ability to constantly adapt to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses

  3. The 8 Sectors of Tourism… • Accommodations • Adventure Tourism & Recreation • Attractions • Events & Conferences • Food & Beverage • Tourism Services • Transportation • Travel Trade

  4. Accommodations One of the largest and fastest growing sectors in the tourism industry Career Opportunities: • Hotels • Bed & Breakfasts • Cabins/Cottages • Campgrounds • Hostels Types of Positions: • Front Offices & Guest Services • Administration • Housekeeping • Food & Beverage

  5. Adventure Tourism & Recreation • Travel adventures where people can learn about nature and/or culture • Attracts those who want to experience Canada as a place that is natural and unspoiled • Those who want active, unusual vacations Major areas of this sector are: • Outdoor Adventure and Ecotourism • Ski resorts • Parks • Golf & Tennis Facilities

  6. Attractions • Every province in Canada has major and minor attractions • Some included are: • Historic sites • Heritage Homes • Museums • Halls of Fame • Art Galleries • Botanical Gardens • Aquariums • Zoos • Water Parks • Amusement Parks • Casinos • Cultural Attractions

  7. Events & Conferences • National & International Attractions • Calgary Stampede • Caribana • Taste of Chicago • Winterlude • Contribute $$$$ to the local economy • Many other sectors are affected financially by this one sector

  8. Food & Beverage • $32 Billion a year Industry • Employs more than 1 million Canadians Nationwide • It is a major youth employer and a major training ground for young and aspiring people • Types of Establishments are: • Restaurants • Pubs • Night Clubs • Lounges • Catering Firms

  9. Tourism Services • Made up of organizations, associations, gov’t agencies and companies that specialize in serving the needs of the tourism industry as a whole • People who work in this sector focus on: • Researching Tourism trends • Advertising & Marketing • Educating others • Distribute general tourism info • Retail Outlets

  10. Transportation • Tourism would be nothing without the ability to move people from place to place • The movement of people is divided into 4 categories: • Air • Rail • Ground • Water • Approx. 300,000 Canadians are employed under this sector Nationwide

  11. Travel Trade • Supports the bookings and sales in the other sectors • Employees in this sector focus on reservations for: • Accommodations • Tours • Transportation • Food & Beverage • Attractions • Employs approx. 50,000 Canadians Nationwide • Sub-Divided into two categories: • Retail – Travel Agencies • Wholesale – Tour Operators; who sell to travel agencies

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