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YOUR VERY OWN SUCCESS STORY

YOUR VERY OWN SUCCESS STORY. Aymeric Beard Marc-André Bigras Jennifer Viscosi. AGENDA. MANDATE. To determine what P&G’s Hair Care Category Team’s biggest opportunities are in the next 5 years and how will they achieve them. RECOMMENDATION.

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YOUR VERY OWN SUCCESS STORY

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  1. YOUR VERY OWN SUCCESS STORY Aymeric Beard Marc-André Bigras Jennifer Viscosi

  2. AGENDA

  3. MANDATE To determine what P&G’s Hair Care Category Team’s biggest opportunities are in the next 5 years and how will they achieve them.

  4. RECOMMENDATION To target the Asian and Latin American markets with existing products and develop new organic products for the North American and European markets Increase presence in Asia/Latin America Expand portfolio of products Increase consumer base, sales and market share

  5. L’ANALYSE

  6. P&G ET L’INDUSTRIE • Acquisitions ( Vicks, Olay, Tampax) • Innovation lancement de produits • Campagnespublicitaires

  7. P&G ET L’INDUSTRIE • Acquisitions ( Vicks, Olay, Tampax) • Innovation lancement de produits • Campagnespublicitaires Opportunité: Marché émergents

  8. AMÉRIQUE LATINE

  9. AMÉRIQUE LATINE Opportunité: Marketing

  10. CHINE

  11. CHINE Opportunité: Acquisition, Accroissement des ventes

  12. PRODUITS CAPILAIRES BIOLOGIQUES

  13. PRODUITS CAPILAIRES BIOLOGIQUES Opportunité: Innovation

  14. THE SUCCESS STORY

  15. RECOMMENDATION To target the Asian and Latin American markets with existing products and develop new organic products for the North American and European markets Increase presence in Asia/Latin America Expand portfolio of products Increase consumer base, sales and market share

  16. WHERE? North America and Europe China Latin America

  17. WHY? 15.5% 13%

  18. HOW?

  19. WHEN? 24 0 6 12 18 36 months C-Bons acquisition Concentrate on the Latin American market Organic products development and launch of new line

  20. PARTIE 2: STRATÉGIE DÉTAILLÉE

  21. LA RECETTE DU SUCCÈS

  22. POURQUOI ACQUÉRIR C-BONS ? • Forte présence • Produits de qualité • Importance R&D • Marketing intéractif • Agrandissement de leurprésencedans les marchésruraux de la Chine

  23. POURQUOI ACQUÉRIR C-BONS ? • Forte présence • Produits de qualité • Importance R&D • Marketing intéractif • Agrandissement de leurprésencedans les marchésruraux de la Chine Expertise du marchéchinois Établirune plus grandeprésence

  24. ACQUISITION DE C-BONS

  25. CONCENTRATION EN AMÉRIQUE LATINE

  26. DÉVELOPPEMENT PRODUITS ORGANIQUES

  27. BUDGET

  28. BUDGET Augmentation des ventes de 20% en Chine ( 20 millards $,hypothèse 3 milliards en Chine) ROI= 37% sur 3 ans

  29. Performance de l’acquisition • Augmentation de 5% de la part du marché en AmériqueLatine • Augmentation de 20 % des ventes en Chine • Top 2, vendeurs deproduitsorganiques INDICATEURS CLÉS DE PERFORMANCE

  30. RISQUES ET MITIGATION Acquisition est sous performante Risque culturel Produitsorganiques non-adaptés Analyseet adapationselons les besoins Buts et stratégiesdéfinies, intégrationculturelle Analyseconsommateur, demande et mise au marchégraduelle

  31. RECAP

  32. CONCLUSION

  33. YOUR VERY OWN SUCCESS STORY Aymeric Beard Marc-André Bigras Jennifer Viscosi

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