1 / 39

By: Fei Lu, Yicun Chen, Jayne Ridl, Josh Teigen

By: Fei Lu, Yicun Chen, Jayne Ridl, Josh Teigen. NESTLE. Nestle. Introduction History Best Chocolate (Demo) Water Global Market Chocolate Global Market Corporate Mission SWOT Financial Analysis Recommendations. Introduction. Corporate Mission

viola
Download Presentation

By: Fei Lu, Yicun Chen, Jayne Ridl, Josh Teigen

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By: Fei Lu, Yicun Chen, Jayne Ridl, Josh Teigen NESTLE

  2. Nestle • Introduction • History • Best Chocolate (Demo) • Water Global Market • Chocolate Global Market • Corporate Mission • SWOT • Financial Analysis • Recommendations

  3. Introduction Corporate Mission • While our Nestlé Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people.

  4. FUN FACT According to a survey of sex shop owners, chocolate is the least popular flavor of eatable underwear.

  5. QUIZ

  6. Chocolate History • 6th Century AD • Cacahuaquchtl • Xocoatl

  7. Chocolate History • Columbus’s Gift • Currency of beans • English Buccaneers • Chocolate Market

  8. Marquis de Sade

  9. Casanova

  10. Madame de Pompadour

  11. Viewer Discretion Advised

  12. Madame du Barry

  13. Chocolate Discoveries • 1755 America • 1780 Spain • 1800 History • 1819 Swiss

  14. DEMO • Hand out chocolate bars

  15. Best Chocolate • Appearance • Snap • Aroma • Mouth Feel • Taste

  16. Nestle History • 1860 Founded • 1875 Nestle Chocolate • 1905 – 1918 Condensed Milk • Swiss Chocolate Rule

  17. Nestle History • 1947 – 1988 • 1992 Nestle water • Chocolate War

  18. FUN FACT Despite the popular, myth chocolate does not cause acne. Acne is usually do to an improper diet or a body chemical imbalance.

  19. Bottled Water Market Status ●Europe Aquarel ● France Perrier & Vittel ● Italy Vera ● North America

  20. Strategy Two kinds ● Northern hemisphere ■ West--health, pleasure, wellness ■ East—new products innovative packaging ■ North America ●Southern hemisphere– safe water

  21. Chocolate Major 5 companies Mars Nestle Hershey’s

  22. Kraft Cadbury

  23. KitKat Strategy—variety

  24. FUN FACT In a recent survey, 70% of female respondents said they would rather have chocolate than sex.

  25. STRENGTH • Brand-diversified brands but distinctive • Leadership-being the first globally • Research center-ensure the product • Adjustability-customize the product

  26. WEAKNESS • Inventory-unsold products influence • Supply chain-input selected • Revenue decline

  27. OPPORTUNITY • Health awareness-getting more popular • Jenny Creg • Eco-awareness • Marketing potential-broaden the market

  28. THREAT • Unethical marketing-reputation impaired • Internal chaos-embezzlements • Package cost-goes up • Competitors

  29. FUN FACTS The average American eats about 10 lbs of chocolate per year. The Swiss average 20 lbs per year.

  30. Financials of Nestle

  31. Financials of Nestle

  32. Financials of Nestle

  33. Financials of Nestle

  34. Financials of Nestle

  35. Financials of Nestle

  36. Financials of Nestle

  37. Financials of Nestle

  38. Recommendations • Increase Advertise More • Coupons • 2 for 1 • Less shelf life • Introduce Low Fat Chocolate • Narrower Focus on Products • Special Contracts (US)

  39. Any Questions

More Related