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Great Fundraising Ideas

Great Fundraising Ideas. by Jim Collogan NSFA Project Director. 2006 charitable giving Total = $295.02 billion. Corporations $12.72 4.3%. Foundations $36.50 12.4%. Individuals $222.89 75.6%. Bequests $22.91 7.8%. Source: Giving USA 2006 Report.

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Great Fundraising Ideas

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  1. Great Fundraising Ideas by Jim Collogan NSFA Project Director

  2. 2006 charitable giving Total = $295.02 billion Corporations$12.724.3% Foundations$36.50 12.4% Individuals$222.89 75.6% Bequests$22.91 7.8% Source: Giving USA 2006 Report

  3. Types of recipients of contributions, 2006 Total = $295.02 billion Environmentand animals$6.602.2% Internationalaffairs$11.343.8% Unallocatedgiving $26.088.8% Arts, culture, and humanities$12.514.2% Public-society benefit$21.417.3% Foundations$29.50 10.0% Health $20.226.9% Religion $96.82 32.8% Humanservices $29.56 10.0% Education$40.98 13.9% Source: Giving USA 2006 Report

  4. Generational Wealth Transfers www.cvcia.org

  5. Basic Fundraising Concepts • Organizations must earn their support. • Successful fund raising is hard work. • Fund-raising is really friend raising. • People have to be asked (offered an opportunity) to give. • Raising money takes time, patience, money & planning. • Treat prospects and donors with respect. Ritch Hoage, Northwest Community Foundation, Bemidji, MN.

  6. Fundraising Sources

  7. Event Fundraising Judy Taylor Judy Taylor

  8. Event Fundraising Select a signature event as a focus for your efforts. Characteristics of a good event: • Features the school and its staff • Features the school’s children • Features the school’s academic activities • Features the needs of the school • Features positive aspects of the school • Focuses on new name acquisition (finding new donors for your foundation) • Focuses on fundraising can be small or large at the event, depending upon your choice • Leads you to major donor contacts

  9. Major Donors • Although only 2 – 3.0% of the population could be considered a major donor, making them hard to find, however, they are a great resource once identified and cultivated. • For many foundations, just one major donor can make a tremendous difference! Bill Hoffman Darrell Slabaugh

  10. Major Donor Fundraising • Define what a major donor is for your foundation and how many you will need to accomplish your fundraising goals. (see worksheet) • Develop a fundraising pyramid(see worksheet) • Go through the 3 steps of developing major donors: ID, Cultivate, Solicit

  11. Business Partners • Principles of Effective Business/Education Partnerships • Take a collaborative approach – design programs together. Don’t approach partners with a program design already in hand. • Ensure that all voices are heard with a balance of voices – not partnerships with 10 educators and 1 businessperson. • Set clear and measurable objectives for the program, and make sure data is tracked and reported. Scott Whipple

  12. Planned Giving “Do the right thing and the dollars will come,” says Ruth Gerber, Gift Planning Officer, who focuses on planned giving within foundations. It is essential to have a strategy for securing planned gifts which are charitable donations to a foundation. Some foundations form committees whose main purpose is to secure planned gifts. Ruth Gerber

  13. Planned Giving Starters • Offer Memorials: Offer a listing in your annual report. • Wills and Bequests: Initiate some will work, advertise weekly and or monthly in the community newspaper that gifting opportunities are available and will content advice is available. Secure a local attorney to help you. • Community or Regional Foundation: Establish a fund or account. Major donors often go “shopping” with their regional or community foundations.

  14. Grant Writing Heidi Toale gathered input from Spencer’s teachers about what they would do to enhance and enrich education in their school. “I incorporated their comments into a grant,” she shares. “We were awarded $400,000. With that, I get the opportunity to raise $200,000 to leverage the grant. We will have a total of $600,000 to benefit our students and community!” Heidi Toale Spencer Community School Foundation

  15. Grants Grants • Research mission of potential source • Meet or talk with the foundation prior to submitting a grant • Submit a letter of Inquiry (sample available) Attend a grant writing seminar

  16. Donor Letters Donor Letters • Try 3 letters to your mailing list each year • Include a response envelope (SASE?) • See Mal Warwick’s book on donor letter writing, (available through the NSFA on-line bookstore) • Use the response envelopes liberally at other events.

  17. Selling Items NEGATIVES: • Often interferes with the many other school fundraising activities • Low % return, often 50% or more leaves the community for the manufacturer • Selling items really isn’t philanthropy (hides our “ask” behind a product) • Constantly having to deal with product quality • Often lots of drudgery and work to get the product sold POSITIVES: • Easy to initiate • A great variety of items to choose from

  18. Payroll Deduction

  19. A Comprehensive Approach • Tim Shaw Direct mail, phon-a-thon, major donors, and a corporate fundraising campaign centered around sponsorships and underwriting for a house raffle and general corporate support for programs of particular interest to specific industry segments. An average year will generate approximately $6 million in revenue.

  20. Sponsorship/Membership Drive Sam Duncan set a goal of attaining 50 donors at $2,000 each to raise $100,000 for the General Endowment Fund.  From here, the board moved to creating both personalized letters and pledge cards.  After this information was mailed, follow-up calls and visits were used to secure the first donors. Donors were encouraged, knowing that their names would be listed on a wall of fame in the newly constructed Jackson Senior High. A final area where Duncan credits much of the success of the organization is his board. Sam Duncan

  21. Sponsorship/Membership Drive Establish a charter sponsorship program, whereby individuals from the community and alumni pledge sustained (3 years) of support and sponsor the foundation by filling out a pledge card. Donor amounts can range from $10 / month or $100 / year to $50/month and $500/year. Offer a gift to all who join as well as promise an “insiders” type sponsor newsletter at least once or twice e year. Recommended gifts include a custom foundation paperweight and membership certificate

  22. Lessons from Sam • Set goals • The board got involved • Mailings and calls were followed up by personal asks • Recognition is a major motivator for donors

  23. Board members can help by… • Donating to the cause of the foundation • Identifying potential donors • Cultivating potential donors • Soliciting potential donors Recommended: 3 donors every 6 months!

  24. Average yearly amount raised over the past 3 years vs. BOD helping to identify, cultivate, and solicit donors

  25. Average yearly amount raised over the past 3 years vs. presence of an ED

  26. Evaluating Fundraisers • What is the income potential? • Is it a sustained funding source? • Level of expertise is required? • Can major donors be garnered from the activity? • Is the potential for new name acquisition available? • Labor and finances needed to plan and develop? • What is the potential risk level? (legally or ethically) • What is the actual cost/benefit ratio? • Does it help develop donor loyalty for your school/students/foundation?

  27. Influence Contacts Volunteer time Bargain sales Grant application Sponsorships Business partnerships Contests Raffles Gambling Direct Mail Telephone Solicitations Payroll Deductions Insurance Policies Charitable Gift Annuities Endowments Trust Charitable Remainder Trusts Wills and Estates Memorials Write bequests Tangible Personal Property Donate Personal Residence/Business/Farm Memorial gifts Real Estate Closely Held Stock Bonds Potential FR Sources

  28. Own a golf course Raffle off a house Operate a service Own property and Rent out property Operate a business Manage contracts Offer services Day care Before and after school care Band instrument rental Gym and field rental Events: All School banquet, Super’s lunch Advertising space Gifs in Kind Depreciated equipment Endorsements Doctor’s clinic donates $30 for each new baby delivered Matching gifts Insurance Policies Insurance as a wealth replacement vehicle for wills Expertise Tons of “a-thons” Potential FR Sources Continued

  29. Fundraising Reminders • Seek sustainable fundraisers • Always watch for major donors • Seek unrestricted gifts • Keep outcomes for kids in mind • Do you have your speech memorized? “You are offering donors an opportunity to get involved in the work of helping the kids of your community”

  30. More Reminders • Kids: the need is always present • GWT: the money is there • Most major donors have a need to give. Many have not been challenged, i.e. been shown other opportunities for their giving – John D. Rockefeller • New name acquisition is vital. Work at acquiring them constantly. • “Spike” donors up as often as you can. • Constantly shop/look for major donors

  31. And More Reminders • Make much of thanking donors. • Stick with the winners, improve them. • Build the team! (BOD, Admin., BOE, Staff) • Philanthropy is an honorable occupation. • Best months to fundraise: September-November December April - June

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