Süleyman Taşkın Mithat Onur Yavuz Sabri Mert Özkul Mustafa Burak Erşahan Kaya Pamir Pamiroğlu

1. Süleyman Taşkın Mithat Onur Yavuz Sabri Mert Özkul Mustafa Burak Erşahan Kaya Pamir Pamiroğlu

2. Company’s Background and Information • For-profit, membership-based carsharing company • Founded in 1999 by Robin Chase and Antje Danielson. • June 2000: First Zipcars hit the road around Boston.

3. Company’s Background • Operates in 14 states. • Not only the largest in North America, but in the entire world • Only car sharing company that has profit in all markets in which it operates

4. Company’s Background • Zipcar for Business (Z2B) • Alliances with universities • 20 different models • Up-to-date vehicles

5. Advantages Over Rental Cars • No lines • 24-hour service • Several alternatives • Zipcar is cheaper

6. Advantages Over Rental Cars • Everything is included • No extra fees for drivers under 25

8. How The System Works • Advantage of technology in every step • Online application • Only 21 + & driver’s license needed • Customer receives Zipcard

9. Zipcard

10. How The System Works • Reserving car: online or over phone • Unlock the car • RFID technology

11. How is Zipcar special? • What makes Zipcar special is its RFID driver authentication and its wireless vehicle-data monitoring.

12. How it works • Zipcar members use “Zipcards” to access vehicles • The cards rely on RFID technology to recognize members and their reservation times. • Data is transmitted between the vehicles and back-end systems via a Cingular Wireless network.

13. Technology • For the first few years of operation, however, Zipcar used Cellular Digital Packet Data (CDPD) built on top of an analog system to send data between its cars and reservation systems. • However that technology was not scalable or reliable Ex: members could have used their cards to open any Zipcar, regardless of whether they reserved the vehicle

14. Technology • Zipcar upgraded, choosing Cingular Wireless to transmit data between its vehicles and its reservation system. It cost nearly $1 million for the entire project. • Zipcar still relies on RFID technology, used with a Zipcard and a reader on each vehicle’s windshield • Communicated on a GSM / GPRS data network

15. Technology • RFID technology to monitor its cars for security and billing purposes as well as for maintenance checks • remotely monitor miles driven, the time the car was used and engine functionality such as battery voltage and fuel level

16. Technology • Even alert headquarters if a member forgot to turn off the headlights, this datareduces maintenance costs and helps guarantee a good experience for customers in the end. • Motorola G20 (about € 120) and newer G24 modules for modems in part because the hardware operates in a very low-power mode and therefore doesn’t drain the cars’ batteries.

17. Motorola G20

18. Returning the car • The last step is returning the car to the same reserved parking spot at the end of the reservation. After returning the car , the accurate bill will be online for the next day.

19. Cost Analysis • For 30 cars fleet each car will cost around 20.000 USD total of 600.000 USD • The system per car will cost around 400 USD total of 12.000 USD • Renting parking lot will be costly and demand on the location. • Fuel and insurance are an important cost. • However technology helps Zipcar to save in many aspects like labor costs.

20. Cost Analysis • However technology helps Zipcar to save in many aspects like labor costs. • Cingular Wireless to transmit data between its vehicles and its reservation system. It cost nearly $1 million for the entire project.

21. Thank you for listening…