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Congrès ARF-Québec 2018 – 10e anniversaire

Discover insights from Christoph Breuer of KIWI TOURS GmbH on marketing strategies and challenges for attracting ad hoc groups in Quebec. Learn about target groups, services, partnerships, and future perspectives.

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Congrès ARF-Québec 2018 – 10e anniversaire

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  1. Congrès ARF-Québec 2018 – 10e anniversaire Step to success - How to work with tour operators Speaker: Christoph Breuer, MD KIWI TOURS GmbH, Munich, Germany (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  2. Whois KIWI TOURS? Founded 1987 Individual travellersto New Zealand 1. Extension toAustralia, 90s toAfrica, Asia + America Takenover in 2016 byChristoph Breuer 18 staffmembers ca. 13-15 Million CAD turnoverCa. 60 % revenuewith 70 % ofcustomersbyadhocgroups (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  3. Target Groups Group inclusive Tours Canada East - Large cities of the East Coast FIT (mainly Rental Car Fly-drives) Ad hoc groups or special groups (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  4. Present Situation • Travel agencies(securedpurchase due toseveral TO bankruptcies + airlinetrouble) • Sourcesof Information: Internet +Brochures • Mains streamtargets: popularhotspots(Niagara Falls; Indian Summer; Bears; cities like Montréalor Québec) • Average Budget: 4.000 – 5.000 CAD (including Eco flights; middleclasshotelswithdaily breakfast; 12 – 15 days) • Individual travelersorrepeaters: otherpartsof Canada, morebudget; more individual; moreindependent; more sportive 1. Booking Facts (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  5. Todays Focus: Ad hoc groups Business Chain 1. Marketing + Advertisement • Québec (and East Canada in general) very little in publicfocus + perception(mainspot: Rockys, Vancouver, Skiing) • Presentation at ITB: Tourism Board and Service Providers unremarkable; no emotional appealtovisitors(bestpractice ex.: South Africaor India) • Foradvertisingof TOs abroad: freewarepicturesandvideosprovidedby Québec tourismboard(bestpractice: New Zealand + Australia) (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  6. Todays Focus: Ad hoc groups Business Chain • Positive:Natural Sources:City of Québec; nature; Indigenouspeople; ‚Indian Summer‘; (toounknown – overlappedby New England States); wildlife(bears, moose; otter); mapleproduction; Human Factor:Food + restaurantscustomised; accommodationcentrallylocated; sufficientflightsbetween East Canada and Central Europe 2. Services + Partnership (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  7. Todays Focus: Ad hoc groups • Negative:Natural Sources:Environmental protectionpoorHuman Factor:Plasticdishes; valueformoneyisdissatisfied(German purchasing power is not matchablewithScandinavia, England or US); Feedback of Hotels fartooslow on requests; Quality ofcoaches(age <5 years – seatspace); overtourismby cruise shipvisitors(less in East Canada); increasingoftaxes; Volatilityof CAD 2. Services + Partnership (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  8. Todays Focus: Ad hoc groups • German speakingguides(elementary) • sizeofgroups: preferred 15-18 (moretopicforgroup inclusive tours) • Afraidof French speakingdestination • Attractbearsbysirup(„morezoothanwildlife“) • First time visitors a must: Niagara Falls 3. Production (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  9. Perspectives • Extension ofseason(towards spring, summer + winter) • Germans are strong thinkingaboutpollutionmistakes(e.g. wasteandplastic)but not acting(transportation-Diesel/aircrafts, sourcesofenergyorfood)contradictiondifficultto deal withforbothparties • New European dataprotectionlaw: newcomplainingrights 2years after return; rightofdeleteof personal data • Value formoney: middleclasstravellingisverymuchaboutpricing 4. Challenges (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  10. Todays Focus: Ad hoc groups • Improvingofbetterpresenceandpresentationofregionof Québec:for TO: pictures + videos, tradeshowsandroadshowsforpublic: commercials, testimonials, movieproduction, locations 4. Challenges (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

  11. (c) KIWI TOURS GmbH, Germany, MD Christoph Breuer

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