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Bertsch, Susanne - Austria Jaatinen, Noora - Finland Moors, Babette - Belgium

TOURISM AND SERVICES – RED TEAM. Bertsch, Susanne - Austria Jaatinen, Noora - Finland Moors, Babette - Belgium Niermann, Maren - Netherlands Oliveira, Pedro - Portugal Żołądek, Piotr - Poland. Current situation. Ladainha Park Status Farm tourism

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Bertsch, Susanne - Austria Jaatinen, Noora - Finland Moors, Babette - Belgium

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  1. TOURISM AND SERVICES – RED TEAM Bertsch, Susanne - Austria Jaatinen, Noora - Finland Moors, Babette - Belgium Niermann, Maren - Netherlands Oliveira, Pedro - Portugal Żołądek, Piotr - Poland

  2. Current situation • Ladainha Park • Status Farm tourism • Location Portugal, Ladainha-a nova • Founded in April 2009

  3. MissionVision Mission • Provide more knowledge • Do more with less • Teach our children • Take responsibility Vision • The future is green

  4. Company values • Teach people for sustainable importance • The meaning of economical life • Co-operate with local farmers • A healthy way of life • Fair working conditions

  5. Products and services • One day study tours • Different kind of animals and activities • Buy eco food • Information about recycling in practice • Relaxing experience

  6. Market analysisCompetition • Just a few organic farms • Not the exact same concept as we do • In Castelo Branco no competition • Visit, experience, learn about environment • Completely sustainable

  7. Target group • Mainly children • The age of 3 until the age of 16 • But also their parents, …

  8. Objectives • Profit • Grow in the future • People • Change their mentality • Healthy • Planet • Windmills • Plant biological vegetables

  9. Operational plan – marketing mix • Product • environment friendly farm • Price • € 7,5/day • Placement • Buy tickets on the farm, website, phone • Promotion • by flyers , direct contact with schools

  10. Risk analysis SWOT analysis: Strengths • Environmental friendly • Sustainability • Educational • Location easy access • Customer orientated • Expertise

  11. Risk analysis SWOT analysis: Weakness • Limited capital • No customer-stock • High start up costs • Lack of explaining skills from the employees • People may not want to drive to the location

  12. Risk analysis SWOT analysis: Opportunities • Support of the government • Positive support from the media • Increasing ecological awareness • In long term - Profitable • Opportunities to expand • Growing market of tourism

  13. Risk analysis SWOT analysis: Threats • People/schools may not feel the need • Bad connections with the schools • Rising competition • Finance crisis (economic situation)

  14. Financial Part • 7,5€ ticket price • 9030 visitors per year to cover costs • Around 8000€ profit in the first year • Estimate of visitors in a year is 8000

  15. Invest in our Planet

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