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1. Chapter. Managing the Digital Firm Lecture 1. Challenge: 104 plants, 37 countries, 14,000 suppliers Solutions: Integrated Volume Planning System connects demand side of business with suppliers, reducing inventories.

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  1. 1 Chapter Managing the Digital Firm Lecture 1

  2. Challenge: 104 plants, 37 countries, 14,000 suppliers Solutions: Integrated Volume Planning System connects demand side of business with suppliers, reducing inventories. Powerway helps 3,400 suppliers track parts and quality, reducing errors. Demonstrates IT’s role in operational excellence, better quality products, and agility–time to market Illustrates the emerging digital firm landscape where information can flow seamlessly among business partners to create a superior customer experience Management Information Systems Chapter 1 Managing the Digital Firm DaimlerChrysler Case

  3. Management Information Systems Chapter 1 Managing the Digital Firm WHY INFORMATION SYSTEMS? Why Information Systems Matter There are four reasons why IT makes a difference to the success of a business: • Capital management • Foundation of doing business • Productivity • Strategic opportunity and advantage

  4. Role of IS: • Survival and existence • Dependency on Cell phones, blackberry’s, and other hardware • Emails, online conferencing, internet technologies • Table 1.1 read • 6 important business objectives: • Operational excellence • New products or services • Business models • Customer and supplier intimacy • Improved decision making • Competitive advantage

  5. Management Information Systems Chapter 1 Managing the Digital Firm WHY INFORMATION SYSTEMS? Emergence of the Digital Firm: • Digitally enabled relationships with customers, suppliers, and employees • Core business processes accomplished using digital networks • Digital management of key corporate assets

  6. Management Information Systems Chapter 1 Managing the Digital Firm WHY INFORMATION SYSTEMS? • Agile sensing and responding to environmental changes • Seamless flow of information within the firm, and with strategic partners Emergence of the Digital Firm (Continued):

  7. Figure 1-4 Management Information Systems Chapter 1 Managing the Digital Firm WHY INFORMATION SYSTEMS? The Emerging Digital Firm

  8. Management Information Systems Chapter 1 Managing the Digital Firm PERSPECTIVES ON INFORMATION SYSTEMS What Is an Information System? Technology perspective:A set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization

  9. Management Information Systems Chapter 1 Managing the Digital Firm PERSPECTIVES ON INFORMATION SYSTEMS What is an Information System? (Continued) • Data: Streams of raw facts representing events such as business transactions • Information: Clusters of facts meaningful and useful to human beings in the processes such as making decisions

  10. Figure 1-5 Management Information Systems Chapter 1 Managing the Digital Firm PERSPECTIVES ON INFORMATION SYSTEMS Data and Information

  11. Figure 1-6 Management Information Systems Chapter 1 Managing the Digital Firm PERSPECTIVES ON INFORMATION SYSTEMS Functions of an Information System

  12. Senior management Middle mgt Operational mgt • Dimensions of IS: • Management , Organizations, technology

  13. Basic functions: • Sales and marketing • Production • Finance • HRM • Management: helping managers to design and deliver new products • Technology: hardware, software, networks, internet, IT infrastructure

  14. Figure 1-8 Management Information Systems Chapter 1 Managing the Digital Firm PERSPECTIVES ON INFORMATION SYSTEMS Information Systems Are More than Computers

  15. Management Information Systems Chapter 1 Managing the Digital Firm PERSPECTIVES ON INFORMATION SYSTEMS Complementary Assets: Technical approach, behavioral approach • Complementary assets: • New business processes • Management behavior • Organizational culture • Training

  16. Management Information Systems Chapter 1 Managing the Digital Firm CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS Sociotechnical Systems • Optimize systems performance: • Technology and organization • Organizations mutually adjust to one another until fit is satisfactory

  17. Figure 1-11 Management Information Systems Chapter 1 Managing the Digital Firm CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS A Sociotechnical Perspective on Information Systems

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