Social Values in Climate Change Communication

1. Social Values in Climate Change Communication Julie Doyle Principal Lecturer in Media Studies School of Arts and Media University of Brighton

2. Act Fair, Act Fast – Stop Climate Chaos Coalition campaign slogan Pray for climate justice – CAFOD campaign slogan System change – not climate change – Klimaforum09 declaration

3. Key questions • If social values shape action, how is climate change being framed by a diverse range of NGOs and networks? • How do different organisational structures, from international to grassroots, affect the types of values promoted and the kinds of social changes or political actions advocated?

5. Overview of presentation 1. Framing processes/social values • social values shape the identity and campaigning strategies of NGOs and networks 2. Organisational/mobilising structures • the social and political role of NGOs and civil society groups/networks 3. Social values and mobilising structures Analysis of CAFOD and Camp for Climate Action campaigns

6. Framing processes – social values ‘Our actions are deeply embedded in the wider environment, and in the habits and culture and social norms of those around us. They are determined by factors including the search for status, emotions, habits and dominant cultural and social norms. If we are to change, we will do so together’ (Green Alliance 2008, 11).

7. Key questions • If social values shape action, how is climate change being framed by a diverse range of NGOs and networks? • How do different organisational structures, from international to grassroots, affect the types of values promoted and the kinds of social changes or political actions advocated?

8. catholic faith based national UK organisation • campaigns on issues of poverty and justice, mainly in the developing world

9. Faith based • ‘Justice’ framed through catholic scripture • Top down approach

10. New to climate change campaigning • Frame – justice for world’s poor • Politicised humanitarianism • Moral basis • Reinforce human/nature, developed/developing distinctions • Dual discourse of unity and difference • Local level campaigning

11. Humans/humanity/human connectedness/human action

13. non-hierarchical and de-centralised grassroots climate network • works to address the systemic causes of climate change through direct action, education, sustainable living and movement building

14. A network and event – annual camp • Direct action – politicised space • De-centralised and non-hierarchical