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Advertising

Advertising. Purpose of advertising. Why do companies advertise? Do advertisers always tell the truth? Examples???. Advertising Media. TV commercials Radio commercials Magazine ads Newspaper ads Billboards Internet. Points to Make. The purpose of advertising is to sell products.

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Advertising

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Presentation Transcript

  1. Advertising

  2. Purpose of advertising • Why do companies advertise? • Do advertisers always tell the truth? • Examples???

  3. Advertising Media • TV commercials • Radio commercials • Magazine ads • Newspaper ads • Billboards • Internet

  4. Points to Make • The purpose of advertising is to sell products. • Many advertisers do not just give facts, but may exaggerate the claims of their product in our to persuade people to buy their product. • On occasions, some advertisers may even be deliberately deceptive

  5. What is the target group? What is the stated message? What is the implied message?

  6. Advertising Techniques Celebrity Endorsement

  7. Advertising Techniques Voice of Authority

  8. Advertising Techniques Comparison Tests

  9. Advertising Techniques Scientific Evidence (in combination with celebrity endorsement)

  10. Advertising Techniques Demonstrations Charmin vs. Other tolet tissue

  11. Advertising Techniques Bandwagon Appeal Gap

  12. Advertising Techniques Romance/Sex Appeal

  13. Advertising Techniques Maturity/Sophistication Appeal

  14. Advertising Techniques Fun/Relaxation Appeal

  15. Advertising Techniques Popularity Appeal Introducing New Smirnoff Iced Cake and Kissed Caramel Flavored Vodkas - YouTube

  16. Advertising Techniques The Deal Appeal KFC

  17. Advertising Techniques Celebrity appeal Voice of authority  Scientific evidence Comparison tests  Demonstrations Bandwagon appeal  Romance/sex appeal Maturity appeal  Popularity appeal Fun/relaxation appeal  Deal appeal

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