BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve”

1. BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve” • Questions: • What items do marketers consistently giveaway at baseball games? How expensive are each of these items for the team? • What is the key to these promotional items? Also, what is the ultimate goal? • How much did the Minnesota twins give away this past year? • What strategy do the Pittsburgh Pirates use for promotional giveaways? Why? • How does the Nationals’ strategy differ? What are they trying to accomplish? • Who are the top five most frequent giveaway sponsors?

2. Sales Promotion Sports Entertainment and Recreation Marketing

3. Take 1 minute, turn to your partner and discuss the purpose of sales promotions? What are companies trying to accomplish? • Be ready to share  Partner think. Pair. Share. 1 minute: Sales promotion brainstorm

4. Sales Promotion • Sales promotion is a short-term incentive to get consumers interested in buying a product • The purpose is to get consumers excited and interested in buying the product

5. Sales Promotion Types of Sales Promotion • There are a variety of sales promotions, such as: • Coupons • Rebates • Samples • Contests • Sweepstakes

6. Sales Promotion in Sports • At sporting events or sports arenas promotional events include: • Special events • Giveaways items • Contests • Reduced ticket prices

7. Business to Business Sales Promotion (B2B) • Sales promotions that target businesses have the same purpose, but take different form • Business sales promotion includes: • Sampling products • Price incentives • Free shipping • Free merchandise

8. Coupons • Coupons offer some type of price reduction or free merchandise • Coupons are redeemed in the store or online

9. Rebates • The return of part of the payment made for a purchase used to entice customers to buy • Must send receipt and form to the manufacturer for reimbursement

10. Samples • Sampling campaign is a fairly common way to promote a new product • Sample of a new product are given away to potential customers

11. Premiums • Premiums are items that are given away free with the purchase of merchandise • Example: Greatest NBA Finals Moments

12. Contests • A contest is a game of skill • Consumers must perform a task to win a prize • Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament • Top 16 won $1,000 • Top 4 won a trip to the Final Four • Winner will receive $10,000

13. Sweepstakes • Sweepstakes are a game of chance • Participants need only to sign up to be included in the competition • Can take place in person or online

14. Paired Activity • You and your partner will market one of the following eventsprovided by Ms. Guerrero (if you have another sports or entertainment event in mind ask ) • Create 3 sales promotions for your chosen event • Place your company logo and three promotional items on the front of the mini-poster (front is only visual) • On the back of the construction paper explain the following and write/type 2 paragraphs explaining why you selected the three types of sales promotions • why your organizational team chose these two forms of promotion • what games/or date you will give these items away • how much it will cost the team • and the projected return on investment • How will your form of sales promotion draw in your customers/target market

15. Events • Super Bowl, New Orleans 2013 • March Madness- Final 4- Atlanta Georgia 2013 • PGA Tournament- Augusta National April 2013 • DC United Game • Taylor Swift Concert • Mac Miller, Fairfax Virginia • Ringling Brother Circus, Patriot Center • Breaking Dawn Midnight Premiere • Cobb Theater Event • World Series 2013 • Olympics 2016 • NBA Finals 2013 • BCS Bowl 2013 • *Concert of your choice • 138thPreakness Horse Race @ Baltimore