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Mlm Product Manufacturer and Supplier It is a known fact that advertising can get expensive and that is why many marketers are unable to find funds to advertise their businesses. But what if I tell you that your major supplier can help you advertise your business on the newspaper or on the radio? You may think it is too good to be true but in reality this very much possible. You can easily get your major supplier to help advertise your business with the co-operative marketing, also known as co-op advertising.Co-operative marketing basically means promotional or advertising programs where a distributor or manufacturer supports the efforts of a retailer by either paying a portion or all of the advertising costs. In return, the distributor or manufacturer will want its product or services to be mentioned in the ad. Co-operative marketing also helps in generating leads, and makes acquisition of customers affordable. This way you can guarantee successful results rather than banking your hopes on questionable adverting which may or may not bring in the desired results. Apart from generating leads, it also offers many other benefits. It helps reduce your advertising costs and can help advertise more. You can make bigger, better ads that can be used in any medium. The best aspect is that all parties equally profit from the advertising programs.Co-op advertising tips that can help to generate leads. Remember that radio co-ops are to be handled differently than automatic lead rotations. On the radio, distributors give out orders in which people are given a share of orders rather than automatic rotation of leads. Running co-ops can get hard to handle as it grows bigger with time. Therefore it is a wise idea not to keep your shares too small which can make your work all the more difficult. You may consider to co-op a single share among many or stick with inexpensive co-ops. It is wise to start with advertising for yourself before taking the step towards doing your own co-op. A bad ad may turn co-op advertising into a complete disaster. Once you achieve success with ads, only then should you consider running co-ops on them. Always ensure that you are thorough with all the basics of retailing and signing up before you take the step towards creating your co-op. One big mistake that can negatively affect your business is to allow your ad co-op to grow very fast. This can make it unmanageable for the distributor. These were some tips that can aid your MLM opportunity by generating sufficient leads to help it grow.