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Jack Huang VP, ECG Advantech

Jack Huang VP, ECG Advantech. Deliver “Trusted ePlatform Services” as a Globally-Recognized Reality. K.C. Liu. Advantech’s Good to Great 3-Circle Principle. BREAKTHROUGH !. BUILDUP. F irst W HO… T HEN W HAT. C ULTURE O F D ISCIPLINE. L EVEL 5 L EADERSHIP.

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Jack Huang VP, ECG Advantech

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  1. Jack Huang VP, ECG Advantech

  2. Deliver “Trusted ePlatform Services” as a Globally-Recognized Reality K.C. Liu

  3. Advantech’s Good to Great 3-Circle Principle

  4. BREAKTHROUGH! BUILDUP . . . FirstWHO… THENWHAT CULTURE OF DISCIPLINE LEVEL5 LEADERSHIP TECHNOLOGYACCELERATORS HEDGEHOG CONCEPT CONFRONT THE BRUTAL FACTS DISCIPLINED PEOPLE DISCIPLINED THOUGHT DISCIPLINED ACTIONS 2005 2006 2007 2003 2004 The Good-to-Great Flywheel Consistently Accelerate the Flywheel to hit the breakthrough point Persistent Pushing of the HEDGEHOG Concept

  5. Paradigm Shift of IT Industry eService Age (Now & Future) PC Age ( 1983-2003) Mini-Computer Age (Before 1983) Integrated Services Global Standardization Industrial Environment Proprietary Single Supplier Target Customer Focus Horizontal Focus Vertical Integration Biz Model Advantech’s Future Direction

  6. Product Application Repeatable Technology Integrated Service General Purpose ePlatform Vertical Focused Solution Paradigm Shift of Advantech

  7. Product Divisions 3 Business Units, 14 Product Lines

  8. Branding Advantech to Deliver “Trusted ePlatform Services”

  9. The BIG IDEA of Trustable Integration & Customization Local Touch, Global Services Empower Innovations in Vertical Segments

  10. Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services” New Advansus • -Digital Video • - UbiQ eHome • - Digital Signage • - eHealthcare SRP Ubiquitous Service Ready Platforms IC-DMS Trusted ePlatform Services Computing Platform eServices SRP/ARP eAutomation IAG ePlatform ECG, INC ACG - Embedded SF - Ind. Computing SF - DTOS/BTOS - Open eAutomation Components - Dedicated eASF Now

  11. eAutomation Biz Model: • Open eAutomation Components Key Strategies: • Dedicated eA Sales Force • Create a Complete eASF Infrastructure • Outsource Industrial Computing Platforms • eAutomationPro

  12. Open eAutomation, Boundless Integration

  13. ePlatform Biz Model: • Embedded Computing, Design-in Model • Industrial Computing, System Solution Model Key Strategies: • RBU KA Field Sales • ePlatform Channels • DTOS/CTOS Service Models

  14. Global Services Common PLM/NPI SOP Design IP Library Design Verification PCB Design Guide Component Information Data Base Component Procurement Service Engineering Sample Production Cluster Manufacturing Local Touch Franchise Model & Shared Infrastructure Advantech Europe Advantech Taiwan Advantech China Advansus DTOS -BD1 DTOS -BDN DTOS -CH1 DTOS -CHN DTOS -EU1 DTOS -EUN DTOS -TW1 DTOS -TWN … … … …

  15. Advantech SAP Project Map MBU #1 Hsin-Tien Taipei D&MS Accounts Premier Channel Partners MBU #2 Dong-Hu Taipei AIR ASD AASC Key Accounts ACI America Distributors General Accounts Call Cente /eStore Accounts Prospects Advantech’s SAP Deployment Regional Hubs RBU’s Groups of Customer    HR/GA eBiz Portal CRM Siebel F & A ATW AJP AAU ATSC AKR ASG Taiwan Asia Global SCM - B2B -CTO/BTOS/DTOS - Collaborative Demand Forecast - Premier D&MS Services - ePricer - eRMA MBU #3 AKMC China AUK AESC ADL AFR MBU #4 ADMC China Europe ABN AIT PLM (Agere) ABJ ASH eAutomation ePlatform D&MS MBU # .. External MBU’s ACSC ASG ACD China eStore + Call Center (Manufacturing Units) (SBU’s and Product Divisions)

  16. America China Taiwan & Asia Europe BTOS Integrated & Standardized Customer Services (RMA) Advantech Global Services Logistics Service Biz Model & Revenue Peripheral Purchasing (Trading) AGS, Advantech Global Services

  17. Advantech’s Supporting Model toAdvansus New Advansus Applied(Ubiquitous) Service Ready Platforms(SRP) IC-DMS Advantech Group Computing Platform eServices SRP/ARP ePlatform (ECG, INCG) eAutomation (IAG) Now

  18. IC-DMS Biz Model: • Mid-Volume Premier-ODM Model Key Strategies: • Selective Mid-Volume Target Accounts • Design+Manufacturing+Vertical Domain Competencies • CFT = PM+Account Executive+ … • Advansus as Core IC-DMS Entity

  19. ASUS/Advansus/AdvantechBiz Segmentation • Large & Very Large • Volume • Consumer Product • Branding & DMS ASUS Mid-Volume IC-DMS Advansus Mid-Small Volume ePlatform Services - - - - - - - - - - - - - - - - Small Volume ePlatform Services Advantech Big ASUS Advansus Advantech RBU Field Sales+Channel Advantech Call Center+eStore Small

  20. Biz Model: • Service Ready Platform (SRP) Key Strategies: • Vertical Focused Products • Alliance(JV) with SI+ISP+Content Manager • Web-Service Infrastructure • Service-Based Channel eService SRP

  21. Service Ready Platform (SRP) SRP Web-Services ePlatform Provider eConnect Infrastructure Content Manager Service-based Channel U S E R

  22. The Structure of SRP Platform Conceptwww.icam24.com Video Signage E-home E-health care …… ….. Product package Service Ready Platform (SRP) Localization and Globalization Common structure Channel Management system RMA/Customer Service system Revenue model Billing system Localization Interface: API (globalization) …..org. & Manpower structure • Service Related system: localization API • General platform (system)

  23. ePlatformPro & eAutomationPro • Online Professional Support • Call Center • Online System Configuration • Selection Wizard • Original Manufacturing Quality One Source Online For All Your ePlatform & Automation Needs

  24. Worldwide Presence~ in 17 countries, 30 major cities Bangalore

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