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The world is going nuts! Trends and opportunities in nuts

Presented by: Lynn Dornblaser, Director, Custom Solutions Group Mintel International January 19, 2008. The world is going nuts! Trends and opportunities in nuts. Mintel’s trend tracking tools. GNPD: tracking new products around the world

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The world is going nuts! Trends and opportunities in nuts

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  1. Presented by: Lynn Dornblaser, Director, Custom Solutions Group Mintel International January 19, 2008 The world is going nuts!Trends and opportunities in nuts

  2. Mintel’s trend tracking tools • GNPD: tracking new products around the world • GNPD IRIS: providing an understanding of product success • Product retrieval: delivering products to your door • Mintel Reports: understanding the “why” behind the trends • Menu Insights: revealing trends in menus, flavors, ingredients • Mintel Custom Solutions: bringing it all together

  3. Today’s presentation • First, an overall look at the new product numbers • A closer look at numbers in nuts • Trends in nuts: • Flavors • Healthy positioning • Exclusivity • Some thoughts for the future

  4. Food and beverage shows strong increases

  5. Europe, Asia have strongest growth Global food & beverage new product introductions, 2005-2007 Source: Mintel GNPD

  6. What’s happening in nuts? • The numbers: • Snack nut sales in the USA up only slightly, but new product introductions up more strongly • Asia leads in snack nut introductions • Consumers use nuts primarily as snacks • The trends: • Sweet, salty, unique flavors • Health-related claims • Energy claims • Providing a sense of “exclusivity”

  7. Nuts form an important part of salty snacks Source: Mintel Premier

  8. Nuts by region dominated by Asia Global snack nut introductions, by region, 2005-2007 Source: Mintel GNPD

  9. US snacks US snack introductions, by category, 2005-2007 Source: Mintel GNPD

  10. Snack nuts hold their own in salty snack category Source: Mintel Premier

  11. Salted nuts most popular Source: Mintel Premier

  12. Global flavored nuts: most prevalent and emerging Source: Mintel GNPD

  13. Unique flavors Dan On Foods’ Dan D Pak Coconut Peanuts, Vietnam; Aldi’s Farmer Black Pepper Peanuts, Germany

  14. Flavors: hot and spicy Migros’ Party Peanuts with Wasabi, Switzerland

  15. Unique flavors: hot and spicy Sabritas’ Radical Chili and Lemon Peanuts, Mexico, in an “Inferno” variety; Santa Barbara Pistachio’s Chile-Lemon Pistachios, USA

  16. Consumers understand the healthfulness of nuts Source: Mintel Premier

  17. Energy Kraft Foods’ Planters NUT-rition Energy Mix, USA, with almonds, dark chocolate covered soy nuts, walnuts, and pecans

  18. Energy Sweet Energy’s Energy Nuts Mix, USA, with raisins, peanuts, pecans, cashews, walnuts, almonds, and Brazil nuts; Dakota Valley Products’ Sumseeds Energy Seeds, USA, sunflower seeds with added caffeine;

  19. Naturally rich in Australian Pioneer’s Oven Dried & Salted Australian Pistachios, Australia, with a claim of being a good source of fiber and vitamin E

  20. Portion control Blue Diamond Growers’ 100 Calorie Pack Grab & Go Bags, Canada; CVS Pharmacy’s Gold Emblem Cashews, USA, in a 1.5-oz. snack size

  21. Portion control Kraft Foods’ Planters Nuts on the Go!, USA, a multipack of 24 individual 28g bags; Costco’s Kirkland Variety Snacking Nuts, USA, a box with 24 individual snack-size packs of cashews, almonds, and peanuts

  22. Healthy: organic Safeway’s O Organics Organic Almonds, USA, part of a broad line of organic products; Kraft Foods’ Planters Organic Nut Selections, USA

  23. Fair trade Equal Exchange Trading’s Montecristo Cashew Nuts, Finland; Alter Eco’s Amazonian Nuts, France, made with nuts from Peru

  24. Nuts mostly eaten on their own Source: Mintel Premier

  25. Nuts as ingredients, global Source: Mintel GNPD

  26. Meals Bofrost’s Chicken-Curry Dish, Austria, frozen meal with chicken, peppers, cashews, and pineapple; Loblaws’ Presidents Choice Pineapple Rice Side Dish, Canada, with cashews and vegetables

  27. Almonds show greatest growth in usage Source: Mintel Premier

  28. Walnuts trend toward older consumers Source: Mintel Premier

  29. Unique packaging Kraft Foods’ Planters nuts in a Mr. Peanut canister, USA; Albert Heijn’s Nut Duo, Netherlands, a two-compartment tub with cashews and almonds

  30. Exclusivity: upscale World’s Finest Chocolate’s Continental Chocolate Almonds, USA; NaturSource Luxure Cashews, Canada, positioned as “a source of energy and a decadent delight”

  31. Exclusivity: upscale seasonings Duyvis’ Cashews with sea salt, Netherlands

  32. Thoughts for the future • Keep an eye on overall market trends for ideas for snack nuts (salt varietals, social responsibility, inherent goodness, satiety)‏ • Packaging innovation appears to be lacking in the snack nut category—how can packaging better convey benefits, improve usage, or increase perceived value? • Focus on the inherent goodness of nuts: protein, healthy oils, fiber • Opportunity for limited-edition or limited-time flavors, perhaps with regional or ethnic appeal

  33. www.mintel.com Lynn Dornblaser lynnd@mintel.com 312 932 0400

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