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Presented by: Lynn Dornblaser, Director, Custom Solutions Group Mintel International January 19, 2008. The world is going nuts! Trends and opportunities in nuts. Mintel’s trend tracking tools. GNPD: tracking new products around the world
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Presented by: Lynn Dornblaser, Director, Custom Solutions Group Mintel International January 19, 2008 The world is going nuts!Trends and opportunities in nuts
Mintel’s trend tracking tools • GNPD: tracking new products around the world • GNPD IRIS: providing an understanding of product success • Product retrieval: delivering products to your door • Mintel Reports: understanding the “why” behind the trends • Menu Insights: revealing trends in menus, flavors, ingredients • Mintel Custom Solutions: bringing it all together
Today’s presentation • First, an overall look at the new product numbers • A closer look at numbers in nuts • Trends in nuts: • Flavors • Healthy positioning • Exclusivity • Some thoughts for the future
Europe, Asia have strongest growth Global food & beverage new product introductions, 2005-2007 Source: Mintel GNPD
What’s happening in nuts? • The numbers: • Snack nut sales in the USA up only slightly, but new product introductions up more strongly • Asia leads in snack nut introductions • Consumers use nuts primarily as snacks • The trends: • Sweet, salty, unique flavors • Health-related claims • Energy claims • Providing a sense of “exclusivity”
Nuts form an important part of salty snacks Source: Mintel Premier
Nuts by region dominated by Asia Global snack nut introductions, by region, 2005-2007 Source: Mintel GNPD
US snacks US snack introductions, by category, 2005-2007 Source: Mintel GNPD
Snack nuts hold their own in salty snack category Source: Mintel Premier
Salted nuts most popular Source: Mintel Premier
Global flavored nuts: most prevalent and emerging Source: Mintel GNPD
Unique flavors Dan On Foods’ Dan D Pak Coconut Peanuts, Vietnam; Aldi’s Farmer Black Pepper Peanuts, Germany
Flavors: hot and spicy Migros’ Party Peanuts with Wasabi, Switzerland
Unique flavors: hot and spicy Sabritas’ Radical Chili and Lemon Peanuts, Mexico, in an “Inferno” variety; Santa Barbara Pistachio’s Chile-Lemon Pistachios, USA
Consumers understand the healthfulness of nuts Source: Mintel Premier
Energy Kraft Foods’ Planters NUT-rition Energy Mix, USA, with almonds, dark chocolate covered soy nuts, walnuts, and pecans
Energy Sweet Energy’s Energy Nuts Mix, USA, with raisins, peanuts, pecans, cashews, walnuts, almonds, and Brazil nuts; Dakota Valley Products’ Sumseeds Energy Seeds, USA, sunflower seeds with added caffeine;
Naturally rich in Australian Pioneer’s Oven Dried & Salted Australian Pistachios, Australia, with a claim of being a good source of fiber and vitamin E
Portion control Blue Diamond Growers’ 100 Calorie Pack Grab & Go Bags, Canada; CVS Pharmacy’s Gold Emblem Cashews, USA, in a 1.5-oz. snack size
Portion control Kraft Foods’ Planters Nuts on the Go!, USA, a multipack of 24 individual 28g bags; Costco’s Kirkland Variety Snacking Nuts, USA, a box with 24 individual snack-size packs of cashews, almonds, and peanuts
Healthy: organic Safeway’s O Organics Organic Almonds, USA, part of a broad line of organic products; Kraft Foods’ Planters Organic Nut Selections, USA
Fair trade Equal Exchange Trading’s Montecristo Cashew Nuts, Finland; Alter Eco’s Amazonian Nuts, France, made with nuts from Peru
Nuts mostly eaten on their own Source: Mintel Premier
Nuts as ingredients, global Source: Mintel GNPD
Meals Bofrost’s Chicken-Curry Dish, Austria, frozen meal with chicken, peppers, cashews, and pineapple; Loblaws’ Presidents Choice Pineapple Rice Side Dish, Canada, with cashews and vegetables
Almonds show greatest growth in usage Source: Mintel Premier
Walnuts trend toward older consumers Source: Mintel Premier
Unique packaging Kraft Foods’ Planters nuts in a Mr. Peanut canister, USA; Albert Heijn’s Nut Duo, Netherlands, a two-compartment tub with cashews and almonds
Exclusivity: upscale World’s Finest Chocolate’s Continental Chocolate Almonds, USA; NaturSource Luxure Cashews, Canada, positioned as “a source of energy and a decadent delight”
Exclusivity: upscale seasonings Duyvis’ Cashews with sea salt, Netherlands
Thoughts for the future • Keep an eye on overall market trends for ideas for snack nuts (salt varietals, social responsibility, inherent goodness, satiety) • Packaging innovation appears to be lacking in the snack nut category—how can packaging better convey benefits, improve usage, or increase perceived value? • Focus on the inherent goodness of nuts: protein, healthy oils, fiber • Opportunity for limited-edition or limited-time flavors, perhaps with regional or ethnic appeal
www.mintel.com Lynn Dornblaser lynnd@mintel.com 312 932 0400