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Changing Health Care Obesity Prevention Messages and Environments: Lessons from HEAC

2008 National Recognition Award for Health Care Programs Addressing Childhood obesity. Changing Health Care Obesity Prevention Messages and Environments: Lessons from HEAC. NICHQ National Childhood Obesity Congress Miami, FL March 19, 2008.

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Changing Health Care Obesity Prevention Messages and Environments: Lessons from HEAC

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  1. 2008 National Recognition Award for Health Care Programs Addressing Childhood obesity Changing Health Care Obesity Prevention Messages and Environments: Lessons from HEAC NICHQ National Childhood Obesity Congress Miami, FL March 19, 2008

  2. Reduce Disparities in Obesity by Improving Food and Physical Activity Environments for School-age Children 6 community demonstration sites CBO, PH Dept & school partners Logic model base Policy and systems change goals Targets in 5 sectors: schools, after school, neighborhood, healthcare, marketing / media Comprehensive technical support Shared messages / communications Supporting research Statewide policy advocacy Rigorous participatory evaluation South Shasta Oakland South Los Angeles Baldwin Park Santa Ana Chula Vista . $26 M 4 Yrs

  3. What Does Success Look Like? Healthy nutrition options in and around schools No marketing of unhealthy products to kids Menu labels, no trans fat, tasty healthy options Access to affordable fresh produce Recreation centers, parks & bikeways Safe streets, rapid transit Smart growth, clean air Health impacts considered

  4. Obesity Prevention During Pediatric Visits

  5. Provider Policy Advocacy Activities

  6. Barriers to Policy Advocacy Work for Providers

  7. Health care providers understand the importance of obesity prevention; about half do clinical prevention, but few are involved in policy advocacy Strategies: Involve in local issues Academic detailing Training and tools Personal stake Advocate for reimbursement Lessons

  8. Physician Champions: Working Smarter Through Community Partnerships Chris Searles, M.D. H.S. Assistant Clinical Professor University of California, San Diego Department of Family & Preventive Medicine

  9. www.RecreationRx.org

  10. http://www.healthyeatingactivecommunities.org http://kphealtheducation.org/index.html http://www.calmedfoundation.org/projects/obesityProject.aspx http://www.calendow.org

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