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1. Good at integrating Virtual and offline Experiences: Members of Gen Z are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hyper-cognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences.
2. Generational shifts and Behavioral patterns: As global connectivity soars, generational shifts could come to play a more important role in setting behavior than socioeconomic differences do. Young people have become a potent influence on people of all ages and incomes, as well as on the way those people consume and relate to various aspects.
3. Can we call Gen Z is “True Gen.”?:In Brazil, Gen Z already makes up 20 percent of the country’s population. McKinsey recently collaborated with Box1824, a research agency specializing in consumer trends, to conduct a survey investigating the behaviors of this new generation and its influence on consumption patterns in Brazil. The survey gathered qualitative insights about Gen Z in three of the major cities and found ‘it’ is a big influence.
4. Multiple identities? For Gen Zers, the key point is not to define themselves through only one stereotype but rather for individuals to experiment with different ways of being themselves and to shape their individual identities over time. In this respect, we might call them “identity nomads.”! Multiple identities?
5. Gen Zers are ‘Communaholic’: Connecting to different truths. We each have our own style and way of being, but what binds us is that we accept and understand everyone’s styles, says a 16 year old.
6. Gen Zers are radically inclusive. They don’t distinguish between friends they meet online and friends in the physical world. They continually flow between communities that promote their causes by exploiting the high level of mobilization technology that makes possible. Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests. (Sixty-six percent of the Gen Zers in a survey believe that communities are created by causes and interests, not by economic backgrounds or educational levels). Fifty-two percent of Gen Zers think it is natural for every individual to belong to different groups, and Gen Zers have no problem with moving between groups.
7. Singularity: Consumption as an expression of individual identity The core of Gen Z is the idea of manifesting individual identity. Consumption therefore becomes a means of self-expression—as opposed, for example, to buying or wearing brands to fit in with the norms of groups. Inspired by Gen Z and millennials, consumers across generations are not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality.
8. Sexually, Gen Z has seen all They flock to social media sites like Secret, Whisper, and Snapchat, where you can post text, images, or video anonymously and delete them at will. Gen Z's sex idol PewDiePie is the #1 most subscribed YouTube channel in the world: 95 mn. subscribers (Apr 2019) & 21 billion video views. You have to see it to believe it. As someone said, ‘Millennials’ big sex worry was AIDS. Gen Zers' big worry, especially guys', may be ‘police’.
9. Gen Zers’ pragmatism is a concern: Many want it all: their dream job; whether in entertainment, tech, or nonprofit but don’t want to work the long hours their parents work. According to the Marketo survey, 76 percent aim to "make their hobby their job." And they believe (and unfortunately, it’s too often true) that who you know is more important than what you know.
10. Gen Z values teamwork, consensus and decision-making; it considers hierarchy bad. Multiculturalism, from music to interracial/intercastedating to transgenderism, it supports. According to a survey, 74% of Gen Zers support equal rights for transgendered people in the US. 11. Gen Z values diversity. They feel that having diverse friends makes them a better person.
12. The Psychology of Gen Z using technology differently: 12.1. They expect everything on demand. Generation Z has never had to wait to rent a movie or learn about a topic; it all happens online, immediately. They are impatient compared to other generations. It’s just that, for them, it’s normal not to wait. 12.2. They assume it’s tailored for them. Growing up during this period, they are simply accustomed to a personalized feed of information, entertainment, etc. It’s not something they ever demanded; it’s just something that’s been done for them.
12.3. Their social life takes place online. Gen Z is comfortable in the online environment of social media. It’s not a distraction; it’s integral to social behavior. It’s also primarily how they send and receive messages. Email is to Generation Z as voicemail is to Millennials. 12.4. They like video better.Gen Z is happy to read online but prefers to watch. The attention deficiency is a great concern.
13. Gen Z will be engaged and at the same time bored with technology. We also notice another thing: The Gen Z is understood to learn more effectively if they are left to solve problems and find solutions. All of their gaming experience has centered around solving problems. 14. This is a generation that has been growing up in an “always on” technological environment. It will show dramatic shifts in youth behaviors, attitudes and lifestyles – both positive and negative – for those who came of age in this era. We don’t know whether these “always on” mentality will have what type of deep impacts on the minds and lives of this generation.
1. More pragmatic & analytical with more information at hand Gen Zers, with vast amounts of information at their disposal, are more pragmatic and analytical about their decisions. Sixty-five percent of the Gen Zers in one survey said that they particularly value knowing what is going on around them and being in control. This generation of self-learners is also more comfortable absorbing knowledge online than in traditional institutions of learning.
2.Gen Z raised at a time of Global economic crisis Gen Z was raised at a time of global economic stress—in fact, the greatest economic downturn in history. But the Indian Gen Z did not feel the impact of the above. The challenges of the above period made Gen Zers less idealistic. Many Gen Zers are keenly aware of the need to save for the future and see job stability as more important than a high salary.
3. Solutions to Problem at the finger tips? Zershaving grown up with a smartphone has led them to expect information and entertainment on-demand, instantly, and in phone-sized bites. Facebook, Instagram, video games, and YouTube? The value of perseverance and sustained efforts at finding a solution may become a problem for this generation.
4. There is something wrong in Gen Z style of learning We don’t have the figures of Indian Survey if any. But it is alarming to note that in a survey in the US almost half aren’t graduating---41% don't graduate even if given six years! And even many graduates, despite spending all the time and money, have grown frighteningly little in critical thinking, analytical reasoning, and writing. It is a cause for concern.
5. They prefer online type of study and with hands-on experience & more visual than text. .St Gabriel's Primary School Corporate Video.mp4 5. With the online type of study and with hands-on experience etc the Gen Zers might slowly believe that schools and colleges do not provide good career preparation. 6. From what we see and experience these days, it may be useful to remind ourselves that Zers prefer their information and entertainment short and more visual than text.
7. The Gen Z expect on-demand services that are available at any time Since Gen Z-ers tend to embrace social learning environments, where they can have hands-on and direct involvement in the learning process, the education system has to adapt itself. The Gen Z expect on-demand services that are available at any time and with low hurdles to access. And the Gen Zers tend to be more career-focused earlier on in their school careers.
8. Gen Z students refuse to be passive learners A study done by Barnes and Noble College shows that today’s students refuse to be passive learners. They aren’t interested in simply showing up for class, sitting through a lecture, and taking notes that they’ll memorize for an exam later on. Instead, they expect to be fully engaged and to be a part of the learning process themselves.
9. Technology, creativity and Hands-on experience is the future At the end of 2016, the Adobe Education Survey “GEN Z in the Classrooms: Creating the Future” asked 1000+ U.S. Gen Z students (aged 11-17) and 400+ teachers of Gen Z students to tell how they feel about learning, creativity and the future. According to the data collected by Adobe Education, Gen Z students and educators agree: Technology is the defining characteristic of Generation Z; Gen Z students learn best by doing/creating; Creativity will play a big role in Gen Z’s future success and solving today’s challenges; Gen Z is only somewhat prepared for the future; and the Gen Z want more of a focus on creativity in the classroom.
10.Technology in the class room essential; You-tube second to teachers!! Generation Z say they vastly prefer video as a learning method, according to Beyond Millennials: a recent study from Pearson and the Harris Poll notes that Generation Z, or students aged 14-23, have had their educational expectations shaped by technology in more ways than the 24- to 40-year-old millennials. Generation Z ranked YouTube second only to teachers as a learning tool. In fact, they rank YouTube well ahead of lectures, in-person collaboration with classmates, learning applications, and books. The Adobe Education Survey states that the 93% of the Gen Z students consider technology in the classroom essential to nurture their creativity and prepare them for their future career.
11 &12. Teachers and Professors are still top Influencers. 11. Generation Z rank teachers and professors as the top influencers for their personal development (78 percent)–higher than parents and their peers. 12. Despite growing questions around the value of college, just 25 percent of Generation Z students say they believe they can have a rewarding career without going to college, compared to 40 percent of the older generation. Eighty percent of Generation Z respondents agree that college either has a fair amount of value.
13. Gen Z is altruistic and socially concerned. Another interesting thing we notice is that this Gen Z group is also very altruistic, and 60 percent of Generation Z respondents agreed that they want to help people less fortunate. It is important the schools and colleges utilize this opportunity and make the education socially enlightened and responsible.
1. The wish list from Gen Zers includes a desire for more flexible studying and working and the chance to feel that they are making a difference to the world. The danger is that if Gen Zers are not involved in the process, then they will start to express frustration around the very idea itself.
2. The Gen Zers not only expect a lot but also they feel they come with 'exceptional technology skills'. 3. Generation Z has justifiably high expectations from their teachers/ mentors because, as technology evolves, so should their ability to work anywhere using the device most comfortable to them. With new technology underpinning important processes, students are enabled to work in the way they prefer.
4. A Sparks & Honey survey found that 61 to 72 percent of Zers want to run their own business. But Gen Z’s proclivity for downloading pirated music, books, and videos rather than paying for them doesn’t give much optimism.
5. According to a Marketo survey, 60% of Gen Zers want a job that "impacts the world." But they're aware that affording a good college, finding a good job, and affording a house are tougher than they were for their parents. In this survey it was also found that compared to the earlier Gens, Gen Zers are far more concerned about the cost of education.
