Why every international two wheeler manufacturer wants to enter India

1. Why every international two wheeler manufacturer wants to enter India! We are more than one billion. If you knew the power of that population, you would be in awe. We are one of the strongest countries in the world only because of the power we have in volume. India is the biggest destination for all manufacturing because of the people to power it. There was a time that most foreign companies looked at investing in India with the idea to reap benefits towards their countries. Today though, the scenario is entirely different. Manufacturers want to not only make their products here; they want to sell in India too. The change is one that sparks the entire FDI debate and how strongly India has grown without it. The need for Indian players or manufacturers to take a stronger stand in two wheeler manufacturing is the need of the hour. Looking at the two wheelers bike segment in India itself, Bajaj has been one of the oldest and largest bike manufacturers. They have been so popular in this arena

2. and have made themselves a name to be reckoned with. There are no two ways about it, if you were to choose to buy a bike, a Bajaj would be on that list. They have reaped into bike segments that were never flourishing in India and turned it around. That is pretty much the reason that every international manufacturer wants to enter the Indian market and sell here too. The classic example would be the cruiser bike market in India. The two wheeler bike designed to be a cruiser on the road was never popular, until the Avenger arrived. Two wheelers in India were never the same again. There has never been such a wave of change in a segment like this. A bike that was designed to perfection with great power and fuel efficiency! Being able to get all the tick marks on a bike was just the perfect reason to own a bike as good as this. The changing tide was brought along by a bike manufacturer as dominant as Bajaj. The need to have many bike models in a single or narrow price range was a move that was created by Bajaj too. There used to be wide fluctuations in a single bike product that would make it really difficult in the pricing of two wheelers in India. This is not the case today by a safe distance. You are able to purchase a great performing 150cc new two wheeler and also a 200cc bike in just a slight upgrade. It is a difference in the market that was made and remained. It can be called the right need of a disruptive force. If you have been thinking about purchasing a bike in India today, your first few looks would be towards Indian manufacturers mainly because they understand the need of an Indian consumer and the perfect balance that we have when we need to own a bike. There are many to choose from, but choosing the perfect bike is what you get with a Bajaj.