Mudslinging

1. Mudslinging

2. Election of 1828Adams vs. JacksonRound 2 • Jackson wants revenge for the “corrupt bargain”  Dirty Campaigning

3. Mudslinging Negative campaigning, or "mudslinging" : trying to win an advantage by referring to negative aspects of an opponent rather than emphasizing one's own positive attributes or preferred policies. How? attacking an opponent's personality, record, or opinion. painting an opponent as soft, a criminal, dishonest, corrupt, or a danger to the nation. Outcomes: exploiting people’s fears to manipulate and lower the impression voters have of the opponent. OR You look bad making a negative attack.

4. What did you call me? THOMAS JEFFERSON “son of a half-breed Indian squaw” FRANKLIN D. ROOSEVELT “demented paralytic cripple” ABRAHAM LINCOLN “the original gorilla”

5. Historical Examples of Mudslinging • 1964 Presidential Election • Lyndon Johnson depicts a little girl picking flowers then blowing up in a nuclear bomb explosion! • 1988 Presidential Election • George H. Bush depicts his opponent as a supporter of murderers

6. 2012 Mudslinging • Negative campaigning still exists today. • Romney Ad • Obama Ad

7. Try throwing some “mud” • Create a campaign poster using “Mudslinging” for the 1828 election. • Pick either Jackson or Adams to support • When you create your poster include the following items • Define your candidate (who they are, what they have done, why they would be a great president) • Slogan supporting your candidate • Mudslinging information why not to vote for your opponent • Image/symbol • Creativity and effort