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VA’s Outreach and NASVH

VA’s Outreach and NASVH . February 25, 2014 Dr. Tommy Sowers Assistant Secretary for Public and Intergovernmental Affairs. President’s Goals. How do we transform the VA and deliver for Veterans quickly? .

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VA’s Outreach and NASVH

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  1. VA’s Outreach and NASVH February 25, 2014 Dr. Tommy Sowers Assistant Secretary for Public and Intergovernmental Affairs

  2. President’s Goals How do we transform the VA and deliver for Veterans quickly? We also owe our Veterans the care they were promised and the benefits that they have earned. We have a sacred trust with those who wear the uniform of the United States of America. …Too many wounded warriors go without the care that they need. Too many veterans don't receive the support that they've earned. - President Barack Obama, March 19, 2009 • VA Goals • Veterans’ homelessness to zero in 2015 • Backlog of claims to zero in 2015 • Increase access

  3. ~60% of Veterans do not currently access VA services and understand little to nothing about their benefits. Users more likely to own a home, be employed and educated. Non-users more likely to be homeless and commit suicide Veteran Utilization of VA Benefits/Service Veteran Awareness of VA Benefits/Service Q: How much do you understand the VA benefits available? % of overall veterans utilizing a VA benefit/service Non-Users Users We estimate there are over 1 million uninsured veterans who could qualify for VA Health Care Source: Unique Veterans Utilization of VA Benefits and Services FY 2010, Office of Policy and Planning, National Center for Veterans Analysis and Statistics

  4. Not all cities are created equal

  5. Differences in enrollment vary dramatically even in proximity

  6. These differences impact veterans and expenditures

  7. These differences impact veterans and expenditures

  8. These differences impact veterans and expenditures

  9. These differences impact veterans and expenditures

  10. ~60% of Veterans do not currently access VA services and understand little to nothing about their benefits. Users more likely to own a home, be employed and educated. Non-users more likely to be homeless and commit suicide Veteran Utilization of VA Benefits/Service Veteran Awareness of VA Benefits/Service Q: How much do you understand the VA benefits available? % of overall veterans utilizing a VA benefit/service Non-Users Users We estimate there are over 1 million uninsured veterans who could qualify for VA Health Care Source: Unique Veterans Utilization of VA Benefits and Services FY 2010, Office of Policy and Planning, National Center for Veterans Analysis and Statistics

  11. In order to increase awareness, OPIA partnered with the Ad Council and VSOs to develop and launch our first ever national outreach campaign Ad Council relies on pro-bono services: • Ad agencies: Strategic and creative development • Media: Donated airtime and space • Corporate: Operating support Objective: Increase awareness of the breadth of VA services and benefits Target • Veterans • Spouses / Families • Active duty military Intent • A simple concept (three words) • Veteran actors (interviewed 300 +) • An emotional appeal The campaign will run: TV, Radio, Print, Outdoor, Web, Campaign specific websites Public Service Advertising Expert Subject Matter Expert Communications Expert

  12. Every Vet has the first thing they did when they left the military. They played catch with their son, ate a home cooked meal or just got on a motorcycle and rode, alone. Whatever their first thing was, applying for VA benefits should be The Second Thing. Whether it has been days or decades it is never too late to do The Second Thing

  13. Separate but complimentary is a national “Boots on the Ground” outreach campaign • Situation • March 4th is the 149th Anniversary of Lincoln’s 2nd Inaugural “To care for whom hath borne the battle” • From March 4th, 2014 to March 4th, 2015, VHA’s Mobile Vet Centers are planning to visit all 7,000 counties to conduct data-driven outreach Mission: OPIA, in partnership with VHA, VBA, NCA, OCLA, coordinates a national outreach campaign, featuring a events that focus on Veterans in specific regions (state, cities, counties) accessing the VA • Objectives • Continue VA Key Priority of increasing veterans' access to benefits and services through Federal/State partnerships • Surface and feature stories of Veterans in every community that benefit from VA • Two broad methods of engagement—ongoing county level events and a weekly state-wide event • Events will be registered and tracked at a central website

  14. Who will be the first state to enroll 50%, 75%, or all veterans? What help do you need from us?

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