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Taking Effective Pictures & Video Matt Holdridge, Director of Marketing, Campaign for Liberty

Taking Effective Pictures & Video Matt Holdridge, Director of Marketing, Campaign for Liberty. The Joshua Tree Principle. “Once you can name something, you're conscious of it. You have power over it. You own it. You're in control.” - Robin Williams. Photos by Rick Chapman.

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Taking Effective Pictures & Video Matt Holdridge, Director of Marketing, Campaign for Liberty

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  1. Taking Effective Pictures & Video Matt Holdridge, Director of Marketing, Campaign for Liberty

  2. The Joshua Tree Principle “Once you can name something, you're conscious of it. You have power over it. You own it. You're in control.” - Robin Williams Photos by Rick Chapman

  3. Pictures tell a story

  4. Pictures tell a story On May 4th, 1970, John Filo was a young undergraduate working in the Kent State photo lab. This photograph won him a Pulitzer Prize.

  5. You will learn • The basic technical aspects of cameras and digital resolution • How to recognize and create the elements of a good photograph • Why good photos can influence politics, and advance your organization

  6. Equipment • Basic Compact Camera, digital or otherwise • Advanced Compact Camera • Digital Single Lens Reflex (SLR)

  7. Digital Resolution (Very Important) • Printing requires a picture have a resolution of 300 dpi • Web images should be saved with 72 dpi • DO NOT COPY IMAGES OFF OF THE WEB FOR PRINTING USE

  8. Essential Elements of a Good Photograph • Shape and Outline • Color and Tone • Form • Framing and Balance

  9. Shape and Outline The shape of an object is not constant and you can change the way it appears by changing your camera angle. For instance, you can manipulate shape by shooting from above or below. Photos from Time-Life and Atlaspress

  10. Form Where shape puts a higher emphasis on the two-dimensional outline, form reveals the three-dimensional characteristics of the subject. This is often achieved by avoiding harsh frontal lighting in favor of angled or side lighting. Photo by M. Holdridge

  11. Color and Tone In an ideal situation, a picture should only have one main color with additional colors to be used to give added emphasis to the main subject. This is very important to establishing mood. Tone refers to any area of a picture that have a uniform coverage and can be distinguished from lighter and darker areas. Often you have black and white with varying shades of gray in-between. Photo by Chip Somodevilla

  12. Framing & Balance Framing an image largely has to do with deciding what to include and what to omit from your photograph. This is determined by the unified effect you are trying to achieve. Balance is concerned with the distribution of objects in a composition. There is symmetrical and asymmetrical balance. Photo by M. Holdridge

  13. Balance cont. These scales illustrate the difference between symmetrical balance and asymmetrical balance.

  14. The Rule of Thirds Having the action in your photograph in the corners or taking-up a third of the picture adds more visual interest and is often more appealing to the viewer’s eye. Photo by M. Holdridge

  15. “Mom” Shots Please avoid “Mom Shots” at all costs! A “Mom Shot” is when you have tiny people/faces and a ton of background. Photo by Your Mom

  16. Photos You Need Full Face photos that show expression GET CLOSE TO YOUR SUBJECT People like to see a picture of themselves or their friends in a publication or on a blog/website, the more the better Photo by M. Holdridge

  17. Examples Photos by M. Holdridge

  18. Group Photos Fill the frame with faces If there are too many people for the frame try shooting from above Small groups, get them close to one another or shoot from a perspective that puts them in close proximity to one another

  19. Group Examples cont. Photos by M. Holdridge

  20. Real World Example

  21. Real World Example

  22. The Result

  23. Good Picture/Bad Picture?

  24. Good Picture/Bad Picture? Bad Picture?

  25. Good Picture/Bad Picture? Photo by M. Holdridge

  26. Good Picture/Bad Picture? Good Picture! Photo by M. Holdridge

  27. Good Picture/Bad Picture?

  28. Good Picture/Bad Picture? Bad Picture!

  29. Good Picture/Bad Picture?

  30. Good Picture/Bad Picture? Good Picture!

  31. Good Picture/Bad Picture?

  32. Good Picture/Bad Picture? Bad Picture!

  33. Good Picture/Bad Picture?

  34. Good Picture/Bad Picture? Good Picture!

  35. Good Picture/Bad Picture?

  36. Good Picture/Bad Picture? Could be better

  37. Good Picture/Bad Picture?

  38. Good Picture/Bad Picture?

  39. Good Picture/Bad Picture? Not Sure!

  40. What You Learned • The basic technical aspects of cameras and digital resolution • How to recognize and create the elements of a good photograph • Why good photos can influence politics, and advance your organization

  41. Thank you for your attention!

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