THE ANATOMY OF A PERFECT EVENT APP

1. Volume 2 THE ANATOMY OF A PERFECT EVENTAPP

2. TABLE OFCONTENTS Introduction 03 FeaturesChecklist:MusthavesinanEventApp 04 15 EventAppTrendsfor2017 20 Chatbot:TurningPointforEventApps 8EventAppsyouShouldBeTakingInspirationFrom 31 37 20QuestionstoAskBeforeInvestinginanEventApp 48 Flowchart:HowtoChoosethePerfectEventApp? 2 HUBILO

3. INTRODUCTION Sinceyouhavedownloadedthise-book,weassumethatyouunderstand or if nothing else , have an idea about an event app. You have previously experiencedaneventappandneedtoimproveoryouarecomingupwith an event and you are intrigued to use a mobile event app, whatever it mightbe,youhavecometotherightplace. Butfindingtherightappforyoureventisatoughjobunlessyoulearn how! Sowhatareyouwaitingfor? Divein!Readfurthertofindoutthesecrettochoosingthebest appforyourevent! 3 HUBILO

4. 1 FEATURES CHECKLIST: MUST HAVESINANEVENTAPP Every event app provider is going to be different. From creating social stream,includinggamesandmoretomonitoringitall,itisadifficultProcess. Usethischecklisttomakesureyouhavealltheessentialfeaturesyouneed tomakeyoureventexperiencepersonalizedandextraordinary. Thischecklistisdividedinto5primarycategoriestoensurewecover smallestofthesmallestfeatures. Technology Contentmanagement Audienceengagement EventAppAnalytics Revenuegeneration 4 HUBILO

5. FeaturesChecklist:MusthavesinanEventApp 1. Technology: Isthetechnologyyou’rebeingprovidedinnovativeenoughandwillitbe meetingyoureventdemands? MobilePlatform:Native(iOS&Android);Web(HTML). Customization:Brandingoptionswithlogosandbanner,colors, screens,etc. RegistrationPlatform:Easymethodtopreloadattendeeinformation orregisterthroughtheapp. Offlinemode:Accesstoeventappwithoutdatanetworkconnection. MultipleEventAccess:Accesstomultipleeventsfromasingleapp. Adminpanel:Abilitytoupdateeventdatainreal-timethroughCMS. ClosedNetwork:Openorclosedregistrationoptionsandabilityto retain attendeeprivacy. 5 HUBILO

6. FeaturesChecklist:MusthavesinanEventApp Last-minuteactivation:Abilitytokeepcertainfeatures/contenthidden untilshowtime. Security:Abilitytoensurethird-partysecurityservices. Location-basedmessages:Sendpushnotificationstoattendees presentinnearbyareasofiBeacons. QRCodeScanning:Built-inQRcodescannerforgames,exhibitorbooth check-ins,etc. 2. Content management: Caneventappbeupdatedinreal-timeandeasilymanaged? Agenda/Schedule:Abilitytopersonalizeschedule,check-in,filter sessionsandtracktimeanddate. AttendeesProfile:Abilitytosearchotherattendeesandsortaccording totheirname,interest,etc.andpersonalmessaging. 6 HUBILO

7. FeaturesChecklist:MusthavesinanEventApp SpeakersProfile:Speakerprofile,bioandotherrelevantinformation, accesstotheircontent,rate&bookmarktheirsessions. Exhibitors/Sponsorslist:Companyprofileswithrelevantinformation, accesstotheircontent,bookmarkandeasytonavigatemaplayoutto theirbooth. VenueMap:Interactivemapwithpoint-to-pointdirections. Documents:Uploadingcontentanddownloadingitviaemail. Video : In-built videoplayer. Photos:Abilitytouploadphotosintheactivitystream. Promotion:Easytoaddimagesorsponsoredcontentintheactivity streamataspecifiedtimeanditsscheduling. Pushmessages:Pushnotificationswithcustommessagesfora specifiedgroupofattendees. 7 HUBILO

8. FeaturesChecklist:MusthavesinanEventApp 3. Audience engagement: Howhelpfulwillitbeforattendeeengagement? MyAgenda:Personalizeyouragenda. Activitystream:Personalizationofactivitystreamwithfavourited speakers,attendees, exhibitors, etc. Bookmarking:Bookmarkingspeakers,exhibitors,sessions,sponsors, sessions,etc. LivePolling:Conductreal-timepollsanddiscussionforums. Surveys:Askmultiplechoiceorsubjectivequestions. Rate&Review:Ratespeakers,sessionsandmanyotherthingsbased ona5-startreviewsystemandincludeatextreviewaswell. ActivityFeed:Showallthestatusupdates&images,promoted messages,upcomingsessionsreminders,etc. 8 HUBILO

9. FeaturesChecklist:MusthavesinanEventApp SocialMediaIntegration:Allowstatusupdatestobeshared simultaneouslyonFacebook,Twitter&LinkedIn. AttendeeProfile:Includebasicattendeeinformationwithsocialmedia accounts,topicsofinterest,designationandcompanyname,etc. Statusupdates:Publishstatusupdateswithtext/images/videos. Comment/Like : Like or comment on other people’s status. An indicationofpopulartopicsorinfluentialpeopleonactivityfeed. @mentions/#hashTags:Abilitytotagpeoplewith@mentionanduse of#EventHashtag. Attendeematch-making:Abilitytosuggestpeopletonetworkbased ontheirinterest,designation,etc. Following:Abilitytofollowattendeeandtheiractivity. Privatemessage:Allowattendeestosendin-appprivatemessagesto otherattendees. 9 HUBILO

10. FeaturesChecklist:MusthavesinanEventApp Sessioncheck-in:Allowattendeestocheck-inatthesessionstotrack theirattendance. 4.EventAppAnalytics: Howeasilycanyouaccessanalyticsinreal-timeandgenerateactionable data? PostEventAppengagement:Reportofeventdataincludingnumberof activeusersandtotalin-appactions.Viewtotalnumberofbookmarks, statusupdates,comments,likes,check-ins,surveys,photosandratings. Viewbreakdownofdevice,speaker,exhibitor,sponsors,etc. EventPerformance:Real-timeeventappanalyticstodepictimportant engagementgoingonattheevent.Vieweventappadoptionscoreand engagementscore. Recommendations:Viewrecommendationforimprovementsonevent performance. Appadoptionfunnel:Viewemailinvitessent,openrate,click-through rate,apploginsandoverallconversionrate. HUBILO

11. FeaturesChecklist:MusthavesinanEventApp AttendeeExperience:Viewoverallattendeeengagementscore. Usagestats:Viewtotalnumberofusers,actionstaken,statusupdates, likes, comments, bookmarks, check-ins, surveys, polls, impressions, engagement rate,etc. DownloadableReports:Generatedatareportsonoverallattendee engagementwithrespecttoeachactionstakes. 5. Revenue Generation: Canyougeneraterevenuefromtheapp? LeadGeneration:ScanbadgescontainingQRCodes,Addnotesto scanned leads and update instantly. Grant or remove booth staff permissionstoscanleads.Boothadminscanexportleadsanytime. SponsorshipOpportunities:Promotesstatusupdatesintheactivity feed.Sponsoredcontent-surveys,polls,badges,pushnotifications, documents,iBeacon.etc.HighlightedboothintheInteractivemaps. Understandthesefeaturesbetterwithsomeexamplesfromtherealworld! Go ahead! HUBILO

12. 2 EVENTAPPTRENDSFOR2017 Thereisanappforthat! ItwasonlyafewyearspriorthatApplehadlaunchedtheAppStoreand nowthereisanappforeverything.Sincethenthemodeofutilizingour mobilephoneshasbeenrevamped. Today,therearearound2millionappsinGooglePlayStoreandApple’sApp Store. As indicated by an economic specialist, App Annie reports that by 2020,theappeconomycandeveloptoendupnoticeablytwofoldinsize to $101billion. Now,itwouldbewrongtosaythattheeventindustryisimmunetothis massivegrowth.Therehasbeenanoteworthygrowthintheexpectations ofeventprofessionalsandthatisrapidlyreshapingtheeventmarket. So,let’shavealookatthe6bigtrendsthatcanshapethefutureofevent appsintheeventindustry. Socialwall Networking &Matchmaking AI +Gamification Chatbots VirtualReality AppSupport HUBILO

13. EventAppTrendsFor2017 Social Wall: Socialwallsoractivityfeedasweknowitare oneofthemostsoughtafterfeaturesinevent app among event goers. Whether it is by means of integration within the app, on-screenfeedorvialivedisplayapplication. The perks of having a private social networking platform are proactive engagement beyond polls, discussions and Q&A. Social media indeed helps in retaining theattendeeswithintheapp. Networking&Matchmaking: AccordingtoaresearchconductedbyEventManagerBlog,theattendee interactionisprofoundlyassociatedwithhowweevaluateandengage withevents.Despitenetworkingbeingoneoftheoriginalfeatureswhy apps were conceived, just half of the apps surveyed offer networking capabilities. Now,thisisquitesurprisingwherewehaveexternalappslikeTinderto offer matchmaking. Event App providers do not seem to embrace something that the audience of event professionals demands quite vigorously. HUBILO

14. EventAppTrendsFor2017 AI+Gamification: ArtificialIntelligenceisnotsomethingwearenotawareof.Ithasbeen aroundtheblockawhileinmanyformsandapplications,forexample, Gamification.Gamificationisquiteatrendbecausewhowouldn’tliketo playgames? Secondly, who wouldn’t want proactive audience engagement? Presentations,discussionsandpollsmaygetboringandexhaustingsome ofthetimebutvideogamescouldnever! ChatBots: Chatbotsarethemostvisualapplicationofartificialintelligence.Theyare computerpoweredchatinterfaceswheretheuserseemstointeractwith aperson. Andthuschatbotsarequicklyappropriateforeventsbecausetheyhelpin gettingtherelevantinformationimmediately.Agreatexampleofanevent app with a chatbot integration would be the mobile app for the event: VibrantGujaratGlobalInvestors’Summit2017. HUBILO

15. EventAppTrendsFor2017 5.VirtualReality: I am sure you must have heard of Oculus Rift, HTC Vive or Google Glass. Withvirtualrealitygoingbigintherealmofeventtechnology,itisimportant tounderstandthisandimplementinyourevents. Butdonotconfusevirtualrealitywith360-degreephotosandvideos. The overwhelming success of Pokemon Go showsthatVRisheretostayforawhile.With more than 9 million app downloads, it is to comprehend that general public is willing to committoVRTechnologyandeventindustry shouldmakethemostoutofit. 6.AppSupport: Letusassumethatyougot100%adoptionforyoureventappbutthat’sit?It isnottheend.Becausegettingpeopletodownloadtheappisjustthe50% of work while retaining them is other 50%. But how do you ensure that happens? Well,havingadependablesupport,possiblyevenonsitesupportattimesis necessarytoimplementsuccessfuleventappprograms. HUBILO

16. EventAppTrendsFor2017 Those companies who will be able to guide event professionals and troubleshootwhenthingsgowrong(becauseoftentheywill)aretobe favoured in2017. Therefore,simpleonlinesupportwill not suffice because we are dealing with a sensitive type of event technology that requires a number of technological factors to be successful. Oneofthemostrevolutionaryof thesetrendsisTheChatbot! Let’sexplorehowChatbotsareamajorturningpointforeventapps. HUBILO

17. 3 CHATBOT-TURNINGPOINT FOR EVENTAPPS “Wewillmovefromamobile firsttoanAIfirstworld” -Sundar Pichai Technologyisadynamicentity.Itisaprocess,everevolving.Theresultsof this process, often mind-boggling. One such awe-inspiring result of this processistheconceptofArtificialIntelligence.Manhasprogresseduptoa point where he can create a machine that can display intelligence of its own. TheAImarketisexpectedtogrowto$4.05billionby2020,accordingto researchfirmMarketsandMarkets.Itisverymucharisingtrend.AIcanbe presentinverymanyforms;robots,autonomouscars,etc OnesimilarproductofAIarechatbots.ThesearesimplerformsofAIthat havepavedtheirwayintoourlivesandarequiteenvogue. HUBILO

18. Interesting, right? This is just a sneak preview of the full presentation. We hope you like it! To see the rest of it, just click here to view it in full on PowerShow.com. Then, if you’d like, you can also log in to PowerShow.com to download the entire presentation for free.