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Aaron D. Allen

Aaron D. Allen. The “Cloud” – The One Machine. Coming Soon. Evolution of Marketing. Yesterday. Today. Tomorrow. Geo-Mapping Search Interfaces Accessible B.I. Technologies Self-Destructing Email Commercials User-Defined Experience Customization

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Aaron D. Allen

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  1. Aaron D. Allen

  2. The “Cloud” – The One Machine

  3. Coming Soon

  4. Evolution of Marketing Yesterday Today Tomorrow Geo-Mapping Search Interfaces Accessible B.I. Technologies Self-Destructing Email Commercials User-Defined Experience Customization RFID Preference Chips On-Demand Brands Employee-Driven Social Networks Intranet Scheduling Semi-Pro Online Food Networks Online Directories Point of Sale System HTML Email Newsletters Mass Customization Digital Signage Narrowcasting Culture Manifesto’s Computer Scheduling TV Food Network Yellow Pages Cash Register Post Cards Mass Systemization Posters Broadcasting Pre-Shift Meetings Hand-Written Schedules Cookbooks

  5. Google.com Yahoo.com Facebook.com Youtube.com

  6. MySpace has more than 110 million monthly active users 85% of MySpace users are of voting age (18 or older) Title On average 300,000 new people sign up to MySpace every day MySpace Craze Source: TechRadar

  7. Social Networks

  8. Cell Phone Couponing Rich media phones enable new marketing approaches Source: www.nrn.com

  9. Cell Phone Menus & More Fleming's Prime Steakhouse & Wine Bar, based here, has formatted for Web-enabled cell phones and PDAs information about its "Fleming's 100" wines-by-the-glass program, as well as menu details and maps and directions to the chain's 57 restaurants. Summaries and labels for the wines featured in the "100" program are categorized by their varieties and made available, along with general information about Fleming's, at the chain's new http://m.flemings100.com mobile website. Source: www.nrn.com

  10. WEB 2.0?

  11. WEB 2.0 Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser. These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it. Web 2.0 sites often feature a rich, user-friendly interface based on Ajax, OpenLaszlo, Flex or similar rich media.

  12. Online Video Punch www.fakerestaurant.com

  13. Online Video Punch The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence. There are no computer graphics or digital tricks in these images. The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn’t work. The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence. The duration of the video is only 2 minutes and has turned out to be the most displayed in the history of the Internet at its peak. Source: theutaheblog.com

  14. Fun Viral Marketing Source: rubytuesday.com

  15. Fun Viral Marketing Source: wendys.com

  16. Email Marketing

  17. 40%

  18. Email Marketing This study reveals that the most used Internet service is e-mail, despite spam and other annoyances. It almost doubles P2P downloads, and on-line gaming. Source: April 2008 www.theemailingexperience.com

  19. Digital Signage

  20. Digital Signage Digital Signage Statistics: Streaming Opportunity The digital signage and professional display market will grow to US $13 billion by 2010, a 3.6% compound annual growth rate from US$10.9 billion in 2005. (Source: iSuppli).   By 2011 the North American market for large flat panel display for sign will be more then worth more than US$3.5 billion (Source: Frost & Sullivan).  Digital Signage have 47.7 per cent effectiveness on brand awareness, increase the average purchase amount by 29.5 percent, create a 31.8 per cent upswing in overall sales volume, generates 32.8 percent growth in repeat buyers and pull in 32.8 per cent more store traffic.( Source: Info Trends) Source: today.com

  21. Digital Signage for Restaurants People are eating out now more than ever before, and smart restaurateurs are using digital technology to engage their customers on a deeper level. 

  22. FOOD AND THE FUTURE

  23. Food and the Future The cost of food:

  24. Food and the Future The cost of food:

  25. Resources (upon request)

  26. What are you asking me to do?

  27. 1 Adopt the New Way Now • It’s now time to trade obsolete mass for restaurant marketing 2.0 • Evolving or irrelevant • Generation now

  28. 2 Shift Resources Accordingly • Immediately shift 20-40% of budget to PR & digital marketing • Digital marketing agency / staff • Geometric progression; will not reverse

  29. 3 Honor Your Website • View website as most important marketing collateral second only to the menu • First step is recognizing its undervalued • Groups, press, franchisees, new markets – website a must

  30. 4 Call a Meeting with Marketing • Request presentation from marketing head on reconciliation of physical and online brand (promise, personality, positioning, story-telling) • Does it match? • Web is the easiest / most effective medium to communicate the brand

  31. 5 Ponder “The One Machine” Theory • It is all connected and evolving faster than the human brain • Consider industry-specific implications for 30-minutes uninterrupted

  32. 7 Get Mobile Compliant • Is your website viewable by phone? • Are you maximizing its potential for sales / promotion / connection?

  33. 8 Digital Versus Printed • Everything printed will one day be digital • Start moving printed signage and messages to digital reincarnations • Marketing at the “Point of Decision”

  34. 10 The Database Race • CRM will proliferate throughout the restaurant industry • Start now capturing customer preference and contact profiles – goal 10% + • He who has the best database will win at marketing ROI

  35. 11 Social Networking Committee • Its not just for customers • Form corporate social networking committee with marketing, IT, HR and influencers from every level – authorize time and budget

  36. 12 Own Your Words • You need to rank in Google for more than just your company name • Develop keywords and phases wish-list; hire SEO spider “food” writers

  37. 14 Prepare for the Age of Intellectual Property Wars • Industrial era versus information era • This will be a hot bed of activity very soon • Commission an audit of intellectual property threat and risks

  38. Website Flavors

  39. Intellectual Rights & More How far is too far? How close is too close?

  40. 19 Put “Spiders” to Work • Keeping the pulse – “spiders” do the work for you • Set-up Google Alerts for your company, competitors and world “growth brands”

  41. 20 Email Me • Thank you for your time. Please email me for missing slides and extra resources • aallen@quantifiedmarketing.com

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