future of retail print advertising February 2014

1. future of retail print advertising February 2014

2. Overview of Academy Sports + Outdoors • Second largest full-line sporting goods retailer in the U.S. and fastest growing • Compelling value proposition results in store productivity 2-3x greater than our peers • Offers a broad merchandise assortment across five categories: Sports and Fitness, Field and Stream, Footwear, Apparel, Recreation & Leisure • Committed to a good-better-best merchandising strategy • Focus on advancing academy.com, delivering omni-channel retail experience Private and confidential - Do not distribute

3. company history 1960’s 1970’s 1980’s Today

4. Academy today 13 172 STORES STATES

5. Academy’s footprint 3 3 3 8 7 7 6 11 13 3 16 86 5 As of Jan 20, 2014 (172 stores)

6. store growth • Ten years ago, Academy only had 14 stores outside of Texas • At the end of 2013 Academy had 86 stores outside of Texas • Continuing to expand our footprint in the coming years

7. Academy store layout recreation outdoor cooking camping seasonal footwear work & denim women’s outdoor seasonal hunting men’s outdoor team sports women’s athletic men’s athletic youth fishing golf licensed fitness marine registers licensed v entrance

8. 4 risks to newspaper ad share in retail advertising

9. omni-channel retailing 1994

10. omni-channel retailing 2014

11. age of big data • 64% of consumers believe it is important that retailers present them with relevant offers • 75% believe that retailers use personal information to improve their shopping experience • 64% of companies are in development or planning on enhancing their customer centric approach to marketing through Big Data

12. cost efficiency What can $500 buy you today?

13. cost efficiency

14. going green For retailers, “going green” means operating more efficiently, especially by controlling energy use. It also means sourcing products that are sustainable, thus giving shoppers the opportunity to support brands that they trust and feel good about. • Building a sustainable supply chain • Becoming more socially responsible

15. 4 paths to newspaper ad revenue growth

16. retain subscribers • Subscribers deliver premium value for advertisers • More profitable means of distribution • Value of TMC products continue to wane for retailers

17. retain subscribers • Maintain value in putting focus on events and opportunities to activate with retailers through community events • Give the people a voice – embrace the social movement through OpEd

18. content management • Newspaper journalism represents the largest generation of content on a national, regional and local scale • Retailers are constantly looking for unique and compelling content to position their brands

19. digital paywall • Deliver value to retailers through analytics and consumer behavior • Mitigate loss of paper consumer base by offering bundled services to support print circulation

20. mass personalization • Stay on par with other advertising channels • Provide a suite of solutions that offer ways for enhanced targeting • Deliver value through targeting by reduction of inefficiencies