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Finding the Male Tennis Stars in China

Finding the Male Tennis Stars in China. Presented by Jonathan Fein. Overview. Chinese Men vs. Women The Problem The Program Under Armour The Chinese Market The Cost. The Chinese Men. No grand slam quarterfinal appearances No player ranked in the top 100 ATP Rankings

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Finding the Male Tennis Stars in China

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  1. Finding the Male Tennis Stars in China Presented by Jonathan Fein

  2. Overview • Chinese Men vs. Women • The Problem • The Program • Under Armour • The Chinese Market • The Cost

  3. The Chinese Men • No grand slam quarterfinal appearances • No player ranked in the top 100 ATP Rankings • Shao-Xuan Zeng is the highest ranked men’s player 367

  4. The Chinese Women • Unprecedented success • 3 grand slam semifinal appearances in singles • 2 grand slam doubles titles • 1 Olympic gold medal in doubles The Golden Flowers: Zheng Jie (left) and Li Na (right)

  5. Minor Changes • The need for better teaching • The need for greater freedom • Still must stay true to the Chinese system Michael Chang

  6. The Program • A 3 month summer program • 10 youth players (ages 8-10) • 2 Chinese coaches (one must be fluent in English) • Why Bollettieri tennis? • The alumni • The coaches • The experience

  7. Under Armour • Generates over $700,000,000 in annual revenue • Only 4.6% of net sales from outside the U.S. and Canada • China: • Population: 1,338,612,968 • The “Yao Ming effect”

  8. Under Armour Tennis • Sponsors two players currently in the top 101 ATP Rankings

  9. The Chinese Market • “Do not sacrifice long-term positioning for short-term gains” • Under Armour must maintain its premium image • Study the Li Ning company Impact of Trust on Brand Loyalty *Consumers below 32 years of age in China

  10. The Cost • The academy $21,360/person • Roundtrip airfare $1,364/person • Miscellaneous expenses $500/person • Under Armour apparel • Spending money • Trip to China (by UA) $5,000 • Total cost (12 participants) $283,688

  11. 此关必守! - We Must Protect this House!

  12. Sports Participation in China

  13. Sources • http://www.metromodemedia.com/images/Features/Issue%2036/china-flag-boy.jpg • http://dawnofanewera.files.wordpress.com/2009/04/tennis-ball.jpg • http://www.shamrocksoftball.org/SHAMPICS/underarmour.gif • http://media.bestofmicro.com/,9-J-193447-3.jpg • http://img2.menstennisforums.com/721/8622729shaoxuan.jpg • http://www.topnews.in/sports/files/Zheng%20Jie%20and%20Li%20Na.jpg • http://tennisworld.typepad.com/photos/uncategorized/chang.jpg • http://www.facebook.com/video/?id=49137426011 • http://www.dynamicmarching.com/custom/World20Globe20Transparent.png • http://newsimg.bbc.co.uk/media/images/44709000/jpg/_44709248_ginepri_ap_416.jpg • http://www.mosnews.com/photos/86/1086_400x300.jpg • http://www.google.com/finance?q=NYSE:UA&fstype-ii • http://www.wikinvest.com/stock/Under_Armour_(UA) • http://seekingalpha.com/article/57048-building-brand-loyalty-in-china • http://www.youtube.com/watch?v=n-KUNWb4rxM • http://www.atpworldtour.com/Rankings/Singles.aspx • http://www.imgacademies.com/nick-bollettieri-tennis-academy/programs-prices/ • http://www.kayak.com (Beijing to Bradenton) • http://irs.sagepub.com/cgi/reprint/42/4/441

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