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MapFlix

MapFlix. -FIND FILMS BY LOCATION-. Project by Jordan Fine.

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MapFlix

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  1. MapFlix -FIND FILMS BY LOCATION- Project by Jordan Fine Problem: Finding foreign films on Netflix doesn’t provide the user to browse movies by location deeper than dominant countries (such as France, Brazil, Germany,etc). Users who frequently watch foreign films, noted that finding films by location is one of the top things they use to find a film. With my interface, I was addressing the issue for users to find movies based off any location and give the user more control.

  2. Current Interface Netflix – Foreign Films Section Movie-Locations.com

  3. MapFlix

  4. User Study Conditions • Hypotheses: • Primary: Participants will strongly agree that Mapflix provides a satisfying browsing experience over the Netflix browsing experience. • Secondary: Participants will be satisfied with the quality of content found on Mapflix, over the content found via Netflix’s Browsing Method. • 8 participants used Netflix • 8 participants used Mapflix • Total: 16 Participants • Each group took a pre-study and post-study survey.

  5. Results & Analysis • Satisfaction: Ease of Use, Repeated Use, Aesthetics, and Lack of Confusion • Variance & Std.Deviation: VERY LOW • T-Value : 0.25 (VERY LOW) • Reject Hypothesis, Accept NULL Hypothesis • Subcategory Aesthetics received a T-Value of 2.86. Participants favored MapFlix’s Aesthetics, but overall satisfaction was too close to accept hypothesis • Content: • Variance & Std.Deviation: VERY LOW • T-Value: 0.43 (VERY LOW) • Reject Hypothesis, Accept NULL Hypothesis

  6. Conclusion • From Pre-Study Survey: Importance of Control • Moderately Important to Very Important • 3.77 on 4 point scale • Users want the most control when browsing data • Ideas presented in this project could be researched further to a larger population. • Users of Netflix are at a moderate level of satisfaction. This gives room for Designers and Developers to try new UX designs and concepts, but also must be cautious on every UX decision made, potential of losing users. • Users find geographic visualization an added benefit, but still favor searching methods present in Netflix.

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