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Travel Wayfinders On Civil War Trails roadsides

Travel Wayfinders On Civil War Trails roadsides. Carlisle, PA. Travel Markers PHMC medallions. John Brown House Chambersburg, PA. Site Decals At partner properties & attractions. Decorative Flags At participating sites. Frontline Interpretation PA Past Players bring history to life.

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Travel Wayfinders On Civil War Trails roadsides

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  1. Travel WayfindersOn Civil War Trails roadsides

  2. Carlisle, PA

  3. Travel MarkersPHMC medallions

  4. John Brown House Chambersburg, PA

  5. Site DecalsAt partner properties & attractions

  6. Decorative FlagsAt participating sites

  7. Frontline InterpretationPA Past Players bring history to life

  8. PA Past Players John Harris-Simon Cameron House Harrisburg, PA

  9. What do we want to do?Inspire 2-3 day PA Roadtrips on the trails.Increase attendance at historic attractions.Brand and position the region in the heritage market.Diversify demographics of visitors.

  10. How to make it happen.Create awareness in key markets.Connect travelers with their journey.Promote collaboration amongst sites and other partners.Leverage heritage and travel promotional resources.

  11. Our toolsPrint: PennDOT roadmap, PennDOT insert and the CWT Roadtrip guide, brochure, and map.AdvertisingPublic Relations

  12. Our tools (continued) Special Promotions: CWT Passport, “Live & Learn Weekends,” and “Picnics with the Past”Welcome Centers

  13. Print

  14. CWT Brochure

  15. CWT Map

  16. PennDOT Road Map 2009

  17. PennDOT Insert

  18. CWT Roadtrip Guide

  19. Advertising

  20. The Plan (spring-summer 2009)Newspaper (Baltimore, DC Metro & Philadelphia)Outdoor (Gettysburg)AMTRAK sponsorship (posters and on-board magazine)Philadelphia radio sponsorship

  21. The Plan (spring-summer 2009)(continued)PennsylvaniaPursuitsPennsylvania Pursuits Insiders GuideDutch Country Roads visitors guides

  22. The Creative Work

  23. Appeared as poster and print advertisement.

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