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Applications on Wireless Platform

Applications on Wireless Platform. Ulpiano Conde González. Agenda. TIM in Brazil Drive forces to new applications and services Network characteristics Actual Applications Future Applications Summary. TIM in Brazil. TIM in Brazil. DRIVE FORCES. Wireless Operators Issues

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Applications on Wireless Platform

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  1. Applications on Wireless Platform Ulpiano Conde González

  2. Agenda • TIM in Brazil • Drive forces to new applications and services • Network characteristics • Actual Applications • Future Applications • Summary

  3. TIM in Brazil

  4. TIM in Brazil

  5. DRIVE FORCES

  6. Wireless Operators Issues • Success Story - Huge Subscribers Growth !! Voice tariffs falling • Shift from Network Operator to Service Provider Model • Application and services are the differentiator • Rapid delivery of services – Time to market is key • Services transparency independent of air interface • Split the access (RAN) and core/application requirements • Convergence of Telecom Industry (mobility) with Computer Industry (desktop computing, internet) and Media Industry (electronic publishing and entertainment) • Establish new partnership and add value to the services

  7. Corporate and Consumers Issues • Richer application • - always connected always on • - multimedia • -friendly user interface – easy to use • - ability to personalize • - flexibility • - communities • Network privacy and security • Fully synchronized with PC based applications • Efficient working tools

  8. Network Requirements and Evolution

  9. Mobile Network Evolution ... 1 2 3 • Services: • Multimedia - • Applications • & Content • Network Architecture: • Peer-to-Peer • Switching: • Packet core with • Circuit Gateways • Distributed • Client/Server • Services: • Voice Centric • Network Architecture: • Hierarchical • Switching: • TDM/Circuit • Discrete Elements • Distributed • Processing • Services: • Voice & Data • Convergence • Network Architecture: • Hybrid • Switching: • Circuit + Packet • Discrete + Distributed • Distributed • + Client/Server

  10. Services Plane Service Logic IN Service Logic Address Resolution AAA Call Control Plane Call Logic Signaling and Call Control Service Access Function Switch-Based Service Logic End to End Voice Services Call Control: SIP, H.323 Tool Set Definition Conversion Simulation Connection (Bearer) Control Plane Connection Negotiation Transcoding Bearer Switching Media Control: MGCP, H.248 Switching Logic Open Packet Telephony Architecture Traditional Switch Architecture TDM/Circuit Switch Line Concentration Call Control Connection Control Features Common Channel Signaling Complex Digital Trunk Subsystem Administration Maintenance Billing Switching Network

  11. Network Architecture NEW SERVICES PACKET SWITCHING AIR INTERFACE CIRCUIT 9.6Kbps / 14 Kbps SWITCHING AIR INTERFACE 384 Kbps -2 Mbps MSC BSC HLR BGW MC RBS Mobile Multimedia Internet High speed data rate MSC

  12. Actual Services and Applications

  13. Fan of Services Future Applications , today Applications (Variety) E - Imaging Telemetry commerce Advanced Messaging UMTS Location based services EDGE Broad Band (Sophistication) GPRS 2G • Multimedia can be used to enhance many existing services • Create a great opportunity to differentiate services

  14. AXE10 TRE DTI Radio Base Station TIM at ELECTIONS (TIM OFFICE) Applied in the last election in Florianopolis Used in 24% of the electronic ballot boxes All information were sent in 10 minutes

  15. Portal Services Content Personal Communications E-commerce Portal Voice dialling Location Based Services Personal directory Unified Messaging Advertising Personal schedule Mobile Banking Electronic Bill Payment Wireless Portal

  16. Future Services and Applications

  17. The applications are unlimited…. Location Based Service E-mail Multimedia “Wireless” Telemetry Electronic Post Card Music(CD Quality) Wireless office ”Web-Browsing” Interactive News Video Conference Intranets Access

  18. PICTURE and VIDEO MESSAGING Shoot, download, send, receive and manipulate picture or video messages via mobile handset

  19. Video Call Answering • Deposit and retrieve a video message from the mailbox • Prompt the Caller to leave a message after a busy or no answer signal

  20. INFOTAINMENT Profile and event-driven information Push targeted advertisements Media downloads Content-rich “IVR” services

  21. Call Management Services Interactive control and real-time manipulation of incoming calls and call-related features

  22. Location Services

  23. Summary • Applications and services are the differentiator • The infrastructure is the enabler • Operators have already offered data services • The IP Infrastructure investment positions the operator for 2.5G and 3G

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