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A New World of Communications with Carrier Ethernet

A New World of Communications with Carrier Ethernet. Mark Fishburn, President, MarketWord. A New World of Communications with Carrier Ethernet. This session will help you understand Carrier Ethernet & how it is different from Ethernet LANs Benefits and cost savings you can expect

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A New World of Communications with Carrier Ethernet

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  1. A New World of Communications with Carrier Ethernet Mark Fishburn, President, MarketWord

  2. A New World of Communications with Carrier Ethernet • This session will help you understand • Carrier Ethernet & how it is different from Ethernet LANs • Benefits and cost savings you can expect • Impact on Enterprise, branch offices, SMB & home communications • Implementation choices and skills you may need • Which Service Providers and vendors are active /approved & do you need them to get the benefits ? • Next steps • … and of course something about MarketWord Some slides courtesy of

  3. Ethernet

  4. In The Beginning … Metcalfe created Ethernet … and he saw it was good! 1999 1 Gigabit Ethernet over Copper 2001 10 Gigabit Ethernet WAN 1976 Metcalfe & Boggs 1980 DEC, Intel, Xerox "blue book" 1995 100Mbps IEEE Fast Ethernet 1985 IEEE 802.3 Ethernet 10 Mbps 1997 1 Gigabit Ethernet over Fiber 2001 10 Gigabit Ethernet LAN 1970s 1980s 1990s 2000s Management, Higher bandwidth, wireless First Products 1981 1994 1997 2001 2.94Mbps 10Mbps 100Mbps 1Gbps 10Gbps Expansion from LAN to MAN Adoption of Ethernet datagram by other technologies

  5. But Carrier Ethernet … … is not your father’s Ethernet* Bob Metcalfe Ethernet Founder & Metro Ethernet Forum Advisory Director * Unless your father’s Bob Metcalfe

  6. Carrier Ethernet Standardized Services Quality of Service Scalability Service Management Reliability Carrier Ethernet Defined Carrier Ethernet • Carrier Ethernet is a ubiquitous, standardized, carrier-class SERVICE defined by five attributes that distinguish Carrier Ethernet from familiar LAN based Ethernet • It brings the compelling business benefit of the Ethernet cost model to achieve significant savings Carrier Ethernet Attributes • Standardized Services • Scalability • Service Management • Reliability • Quality of Service

  7. The 5 Attributes Carrier Ethernet (1) Attributes 1 & 2: Standardized Services & Scalability Standardized Services • E-Line, E-LAN provide transparent, private line, virtual private line and LAN services • A ubiquitous service providing globally & locally via standardized equipment • Requires no changes to customer LAN equipment or networks and accommodates existing network connectivity such as, time-sensitive, TDM traffic and signaling • Ideally suited to converged voice, video & data networks • Wide choice and granularity of bandwidth and quality of service options Scalability • The ability for millions to use a network service that is ideal for the widest variety of business, information, communications and entertainment applications with voice, video and data • Spans Access & Metro to National & Global Services over a wide variety of physical infrastructures implemented by a wide range of Service Providers • Scalability of bandwidth from 1Mbps to 10Gbps and beyond, in granular increments

  8. The 5 Attributes Carrier Ethernet (2) Attributes 3-5: Reliability, Service Quality & Service Management Reliability • The ability for the network to detect & recover from incidents without impacting users • Meeting the most demanding quality and availability requirements • Rapid recovery time when problems do occur, as low as 50ms Quality of Service • Wide choice and granularity of bandwidth and quality of service options • Service Level Agreements (SLAs) that deliver end-to-end performance matching the requirements for voice, video and data over converged business and residential networks • Provisioning via SLAs that provide end-to-end performance based on CIR, frame loss, delay and delay variation characteristics Service Management • The ability to monitor, diagnose and centrally manage the network, using standards-based vendor independent implementations • Carrier-class OAM • Rapid service provisioning

  9. Wait a minute …. There’s a question • “Last time I checked, the IEEE specs have copper running 100 meters and maybe 100kms over metro fiber. How can Carrier Ethernet operate as a global network?” • Answer … because it’s a SERVICE “Carrier Ethernet Services shall be delivered over native Ethernet-based Metro and Access networks and can also be supported by other transport technologies” Metro Ethernet Forum, objective

  10. A New world of Communications? What new world? Wireless Backhaul Access Carrier Ethernet Metro Carrier Ethernet Internet Small/Medium Business Business Broadband Residential Triple-Play Video Source Video Source FTTx and DSLAM Backhaul HD TV TVoD, VoD Gaming, Business Backup, ERP Voice/Video Telephony Voice gateway Global/National Carrier Ethernet COPPER, FIBER, EPON, WIRELESS, COAX CABLE Broadband mobile data/video E-Line and E-LAN service

  11. Carrier Ethernet Services in the Access Network Access Carrier Ethernet Broadband Wireless Small/Medium Business Business Broadband COPPER, FIBER, EPON, WIRELESS, COAX CABLE Metro Carrier Ethernet Fiber Fiber, Copper E-Line and E-LAN service E-Line and E-LAN service Copper, EPON, Coax E-Line and E-LAN service Residential Triple-Play Wireless data/video Mobile Computing FTTx and DSLAM Backhaul

  12. Benefits and Cost Savings of Carrier Ethernet Some market information behind the anticipated services growth to $22bn by 2008* * source Infonetics, etc

  13. Carrier Ethernet Issues and Drivers • Carrier Ethernet development is in direct response to the opportunities made available by • The need and demand for a simple ubiquitous service • Requirement to scale network services to enable rapid deployment of applications critical to enterprises and service providers. • Availability of low cost, high bandwidth of Ethernet, beyond the LAN • Convergence of business, residential and wireless services • Other driving reasons/applications • Scalability • Internet and site to site access • Dynamic and flexible provisioning • Performance • Cost savings over legacy services • Better and simpler control for Enterprise users • Server consolidation

  14. Survey says … • survey of 29 Enterprises • …Not just performance & TCO benefits List slide courtesy of

  15. Survey says … • survey of 29 Enterprises • …applications that drive your wide area network decisions List slide courtesy of

  16. Ethernet’s ability to impact IT ROI • Ethernet is more cost effective than traditional technologies on a cost per megabit basis. • In the metro area Ethernet delivers 7-10 times the bandwidth as traditional technologies for twice the price. • WAN Ethernet services tend to be around 20-30% less than traditional technologies. • Router interface savings- Gig Ethernet interfaces are included with the router, DS3, OC3 and OC12 interfaces cost $10K-$20K • Scales from 10Mbps to 10Gbps to grow with application requirements. Ethernet provides IT managers the ability to consolidate servers and storage without sacrificing application performance

  17. Data Center and Server Consolidation • Ethernet can play a key role in server and data center consolidation by minimizing latency between the user and the application. • Savings from server consolidation projects can vary considerably depending on the size of the company and scope of the project. • Bayer Corp consolidated 42 data centers into two and cut the number of servers from 1335 to 615. Expected savings $76M over 5 years. • DHL consolidates eight data centers to into one facility at a cost of $75M and with annual savings of $24M • Microsoft reduces IT expenditures $23.2M by consolidating 24 data centers to 1.1 • Catalysts include: • Decreased communication costs • Backbone bandwidth • New connectivity options • Product improvements • Exchange infrastructure consolidation

  18. The technical work of the

  19. MEF 4 MEF 7 MEF 12 MEF 16 Architecture EMS-NMS Architecture ELMI MEF 2 MEF 11 MEF 15 Protection UNI Framework Management 2004 2005 2003 2006 MEF 3 MEF 10 MEF 13 UNI-IA Circuit Emulation Service Attributes MEF 14 Traffic Management MEF 6 MEF 8 Circuit Emulation Service Definitions MEF 9 Services Test Suite MEF Specifications see MEF website for details

  20. Who’s involved … Metro Ethernet Forum Membership … • Actelis Networks • Adtran • Adva Optical Networks • Agilent Technologies • Aktino • Alcatel • Alpheus Communications • Altera • AMCC • Anda Networks • Atrica • AT&T • Avici Systems • Axerra Networks • Bell South • British Telecom • Canoga Perkins • Ciena Corp. • Cisco Systems • Colt • Corrigent Systems • EANTC • ECI Telecom • Ericsson • Ethos Networks • EXFO • Extreme Networks • First Avenue Networks • Foundry Networks • France Telecom R&D LLC • Fujitsu Network Communications • Greenfield Networks • Gridpoint Systems • Hammerhead Systems • Hatteras Networks • Huawei Technologies • Iometrix • Iskratel • Ixia • JDSU • Juniper Networks • KDDI R&D Laboratories • LVL7 Systems • Marvell Semiconductor • Lucent Technologies • Met-Net Communications • Metrobility Optical Systems • MRV Communications • Nakina Systems • Narad Networks • Nortel Networks Corp. • ntl: Telewest • NTT Advanced Technology • Omnilux • Omnitron Systems • Optimum Lightpath • Overture Networks • PMC-Sierra • Qwest Communications • RAD Data Communications • Resolute Networks • Siemens • Spirent Communications • Strix Systems • Sunrise Telecom • Teknovus • Telco Systems, A BATM Company • Telcordia Technologies • Teliasonera AB • Tellabs • TeraChip • Time Warner Cable • TPack A/S • T-Systems • Transwitch Corporation • Turin Networks • UNH-IOL • Verizon Business • VSNL International • White Rock Networks • World Wide Packets • Zarlink Semiconductor • ZTE Corporation As of 12 July 2006

  21. Yes but who’s really qualified to provide the service?… MEF Certified Companies: 33 and growing …

  22. OK, so now what? (next steps) • Talk to us … • For more details contacts on case studies implementation analysis and further discussion - MarketWord/Ominkron • For Implementation/Skill Sets - MarketWord/Ominkron • For evaluation and Testing of Enterprise wide solutions - MarketWord/Network Test • For state of the art performance monitoring solutions - MarketWord/Iometrix • For Market development of Carrier Ethernet Services, high tech products - Marketword/ouRdesigns • OK – I still don’t get it … • Talk to MarketWord • Visit www.metroethernetforum.org download white paper on Ethernet Services or the Intro to the work of the MEF

  23. Thank Youmore at www.marketword.comAdditional Slides About MarketWord MarketWord Partner: Network Test MarketWord Partner: Iometrix References

  24. - a unique hi-tech marketing organization Over 20 Industry awards Mission Provide strategic and tactical marketing focusing on customer value to accelerate your company’s success; to create your world from your words Leading Lights Best Marketing 2005 award (12/05) with Steve Saunders President, LightReading Programs/Expertise Unique positioning, messaging, branding, technical marketing, all aspects of marketing development and communications, conference speaking, industry engagement, rapporteur services, media and analyst relations Technical Expertise In depth expertise on testing performance and usability. Triple Play, Security, Wired & Wireless infrastructure, Ethernet, IP, Services First Ethernet Installation Paris 1982 Industry Leadership 2003–2006 Chairman of the Board, Metro Ethernet Forum, Messaging Co-chair MEF, 2002-2003 VP Marketing MEF 1999- 2001 Chairman of the board 10 Gigabit Ethernet Alliance 1998-1999 Board Member Gigabit Ethernet Alliance Standards body Experience: IEEE, IETF, IPV6, etc Conferences, chairs, keynotes, etc., IEC TecForum Chair, LR Ethernet Expo, LightSpeed Europe, Ethernet World, IPv6, Interop, Supercomm, etc., etc. Partners & Alliances (relevant to Carrier Ethernet) Network Test (Test and Evaluation), Iometrix (Network Performance Monitoring, Certification) ouRdesigns (design and advertising), Omnikron (implementation, operations)

  25. MarketWord Partners • Network Test: • Independent test lab • Based in LA • Developed many industry standard methodologies Active in IETF test standards Main activity is test methodology development and outsourced QA • Recent tests include: • Triple-play network readiness • High-speed intrusion prevention systems • 10G Ethernet switch scalability • Enterprise WiFi scalability • Metro Ethernet L2 and L3 VPN scalability VPLS security and performance • IPv6 routing protocol performance

  26. MarketWord Partners • Iometrix • Based in the San Francisco Area • Leading Certification and operational monitoring to MEF specifications • “The MEF is extending its Certification Program to MEF 14 for Service Provider Services starting in Q3, 2006” • Iometrix • Trusted testing partner of the MEF • Providing Enterprise Subscribers with an authoritative basis to measure Carrier Ethernet service quality through MEF 14

  27. MarketWord Partners: Mark Fishburn’s Note • Iometrix • President, Bob Mandeville, is a top industry authority on testing of Layer 2 and Layer 3 products, authoring the definitive switch test methodology in the IETF. • NetworkTest • David Newman, President of Network Test is another top industry authority and author of IETF test methodologies (RFCs) such as IP Multicast. Former Test editor for Datacomms magazine and expert in most areas of data communications • Public Tests • Almost every significant product evaluation or multi-vendor test published over the last ten years was conducted by David or Bob or both of them together. I have worked closely with Bob and David for the last 10 years on many of leading edge projects

  28. References/Links Metro Ethernet Forum Intro to the work of the forum (see above) White Paper on Ethernet Services (Lightreading’s most downloaded white paper)

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