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AIVO

AIVO. Application Development Project Autumn 2010. Content. Market research Marketing plan Product Before launching. Market research. 88 responses of which 51% Nokia phones Usefulness 79% Willing to pay 39%. Market research.

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AIVO

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  1. AIVO Application Development Project Autumn 2010

  2. Content • Market research • Marketing plan • Product • Before launching

  3. Market research • 88 responses of which 51% Nokia phones • Usefulness 79% • Willing to pay 39%

  4. Market research Closeness to unknown population parameter can be estimated calculating the confidence interval • Population parameter (intrest to our product) with 95% certainty lies in between the (73%, 84%) • Correspondingly the willingness to pay (1€ or 2€) with 95% certainty in between (29%, 49%)

  5. Competitive Advantage The first mobile schooling timetable in the mass markets that students can download easily and access everywhere A unique combination of individual service and communal contribution We offer: Functional application – in a few month More advanced application – end of 2nd semester Completed application – within a year

  6. Potential market share and sales First half of year 2011: 250 users Second half of 2011 : 500 users Second half of 2013: 40000 users – Break even point Approx. Sales revenue: 80000€

  7. Pricing First functional application for free • Low value for the user, highest value for us • The first users are our most important marketing activity and R&D input • In order to create positive viral and network effects we have to engage users First users input from the financial point of view The demand is very elastic relative to price 2€ or more for downloading the advanced application • Very elastic demand relative to price • Possibility of new entrants – price on the markets?

  8. Pricing in OVI-store OUR CALCULATIONS AND ESTIMATES DO NOT TAKE ACCOUNT THE FOLLOWING: • We select the nominal global price point that we wish to charge for the app • Selected nominal global price point is mapped to a specific local retail price by Nokia • In OVI-store local retail pricing is in Nokia’s sole discretion and may vary • Nokia shall pay seventy percent (70%) of the Net Revenue attributable to purchases of our app by end users that pay by credit card; and sixty percent (60%) of the Net Revenue • Payment to us will be made frequently on a calendar monthly basis following the end of each calendar month

  9. Promotion • Aggressive targeted promotion as the first application appears – speed as asset – Investors input • Buzz • Positive viral effects • Visibility through networking and user referrals – a channel for users to communicate • Word-of mouth • PR with the schools – they are the secondary beneficiaries of our service

  10. Place ”People move, data transfers” Internet • No physical or local barriers • Unlimited network effects • A channel for user referrals and feedback in OVI and Web

  11. Product • The first mobile social schooling timetable • Makes possible to access and view the lessons everywhere by mobile phone • Enables editing timetables in real-time (advanced • The most urgent changes in schedule are shared with the group-tool • Connected with Journey Planner and Google Maps

  12. Before launching • Mass product, mass marketing  Attract investors • Attract partners – universities and UASs • Constantly review the price on the markets • Continuos R&D in order to develop the product ”more mobile” • Map promotor’s and advertiser’s intrest to advert their products using our application interface (adds – in etc.)

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