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Le Rêve

Le Rêve. Alex Springer Chelsea Byrd Kieshanna Wilkins Catherine Carmean Whitney Phillips. Portable. Lighting. Definitions of Category. History and Background of Lamps How have the design of lamps evolved The uses of lamps of the past and present. Definitions of Category Cont’d.

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Le Rêve

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  1. Le Rêve Alex Springer Chelsea Byrd Kieshanna Wilkins Catherine Carmean Whitney Phillips

  2. Portable

  3. Lighting

  4. Definitions of Category • History and Background of Lamps • How have the design of lamps evolved • The uses of lamps of the past and present

  5. Definitions of Category Cont’d. • Trends of Portable Lighting • Featured in Furniture Today and HFN.com • Variety of finishes of Lamps • How profits and sales have changed throughout the years • Statistics.

  6. Terminology • Types of Lighting • Accent Lighting • Indirect Lighting • Outdoor Lighting • Specialty and Task Lighting

  7. Terminology Cont’d. • Materials and Finishes • Importance

  8. Noted Companies

  9. Introducing Le Reve’s New Portable lamp line

  10. Inspiration • 1920’s glam • Traditional style • Simplicity of Bauhaus

  11. Ceramic table lamp Ceramic table lamp with gold accents. Eggshell colored base and shade. Contemporary style with traditional elements

  12. Gold and Leather Table Lamp Wine colored leather base with brass studs. Traditional shape lamp shade with a fabric material. Gold accents throughout.

  13. Gold and Pewter floor lamp Gold base floor lamp with oversized pewter lamp shade

  14. Transitional Table Lamp Gold base with a traditional feel. Plain eggshell flared lamp shade.

  15. Target market • Price, • Look • materials • where their consumer could buy the product. • Ages 35-65 (general consumer) • Restaurants & Hotels

  16. Sales Channels • High Point • Dallas • Las Vegas

  17. Magazine Advertisements • Architectural Digest, Elle Décor, Vogue, Bazaar

  18. Social Media Advertisements • Facebook, Twitter (hash tags), YouTube

  19. Manufacturing/ Sourcing Possibilities Superior Technical Ceramics Corp. St. Albans, VT Manufacturing Expertise

  20. Manufacturing/Sourcing Possibilities • AngloGold Ashanti • Johannesburg, South Africa • Metal Mind

  21. Le Rêve

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