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Pricing Conclusion/Solutions

Pricing Conclusion/Solutions. Price CMI cushion pad higher than regular cushion pads because it is work-saving and last longer CMI should use exiting equipment to manufacture cushion pads Using exiting equipment to produce cushion pads brings higher profit margin .

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Pricing Conclusion/Solutions

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  1. Pricing Conclusion/Solutions Price CMI cushion pad higher than regular cushion pads because it is work-saving and last longer CMI should use exiting equipment to manufacture cushion pads Using exiting equipment to produce cushion pads brings higher profit margin

  2. Marketing Conclusion/Solutions • Built a brand name for the CMI cushion pad with the focus on a work saving cushion pad • Use construction-oriented manufacturer representatives to sell the product to engineering/construction contractor, as well as pile hammer manufactures and architectural/consulting engineers • Advertize the product in the Oklahoma Contractor magazine • Feature the cushion pad in the “Piletalk” seminar • Use Professor McCormack approval to boost the brand name

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