Marketing Strategies That Websites Need To Implement To Excel In Their E-Commerce Business

1. Marketing Strategies That Websites Need To Implement To Excel In Their E-Commerce Business Creating an effective customer base, after setting up an e-commerce store is one of the greatest concerns for running a successful business. It is imperative to establish the brand among the targeted audience, by following smart and sharp techniques, to move ahead of the constantly multiplying business. Ensuing effective strategies to ensure the outstanding performance of the e- commerce website, is vital for sellers to understand and, realise that there is no possible way to go about it. Below mentioned are different techniques, adoption to which lead to the enhanced positioning of the e-commerce brand, in the digital space, which ultimately improves customer relations and sales revenue. What is e-commerce marketing strategy all about? Strategy is a blueprint for achieving a specific goal by implementing favourable ideas in a systematic and planned manner. Similarly, a good e- commerce marketing strategy is the process of enforcing creative ideas to attract a large number of customers, and hence increase the revenue. Following these strategies, educate more users about the particular e-

2. commerce business and, transform them into a loyal customer base. Here are some marketing strategies to be considered, to enhance the growth and sales of an e-commerce website. 1. Website’s optimization UX and UI Focusing on the interface of the e-commerce website is a crucial parameter that is unavoidable, as an attractive website leaves a positive impression on the customer’s mind. The colour combination must be subtle enough to draw the customer’s attention. Use of flashy colours for the website, repel customers as those colours often disturb the eyes. It is necessary to make sure that the products are easily navigable by the buyers, for which it is important to uncomplicate the entire process, so that customers can navigate from one page to another, without any sort of difficulties. Regularly updating the website’s product pages, ensures that not even a single link, providing the access to the multiple pages is broken. Sorting the products into relevant categories is beneficial to avoid any sort of complications. Practicing these techniques, establishes an effective link between the product pages and the home page. Improved product description Mentioning an inclusive product description with detailed product’s functionality, pertinent keywords, product’s uses and advantages, is extremely necessary as product’s description is the only solid pitch, an online seller can make. Listing out as many pointers as possible and positioning the description in a neat manner is extremely important, as it establishes a positive connection with the buyer. Enhanced product images

3. The images that websites display speak volumes about the product, hence they need to be of great quality, for buyers to get a clearer idea of what they are purchasing. Customers drive a negative image about the product, if the product’s images are not of proper quality. Seamless checkout process Most of the e-commerce websites are not at all attentive towards their checkout process. A complicated checkout process often frustrates the customers and forces them to abandon their cart. Thus, ensuring a smooth and seamless checkout process, after a customer fills up his shopping cart, is of utmost importance. Avoiding any additional pop-ups on the checkout page is recommended. 2. Email marketing Another way to keep users in contact with the website is through e-mail marketing, as it is a highly effective marketing strategy, that influences the users and hence motivate them to return to shop more. E-mailing is a beneficial marketing strategy to keep the users informed about the e- commerce website. Apart from collecting the existing user’s email address, it is also necessary to ask for the email addresses of the users that are still browsing, which can be implemented by creating pop-ups for signing in. In this way interested users can complete the signing up process and experience hassle-free purchasing. E-commerce website can send emails to the customers whenever they run a latest offer, and this draws the customers’ attention towards the website. Reminding the customers whenever they leave the products in their cart, via emails is another excellent marketing strategy. It is also necessary to ensure that the emails are short, crisp and, to the point. 3. Social media marketing Social media is by far the most popular and one of the strongest available platforms for effective marketing. Exploring social media for spreading awareness about the business is highly recommended, as most of the population these days stay active on almost every social media platform.

4. Because of the burgeoning popularity of the social media platforms, reaching out to a greater number of customers is easily possible. E-commerce websites can directly connect with their targeted audience through social media platforms, as they provide a medium to interact with the customers, and also gain rich insights through which e-commerce websites can make further improvements. 4. Content marketing In this world of growing digital awareness, content marketing has the capability to attract a huge number of customers to a particular e-commerce site. By providing authentic and genuine content, e-commerce website can feed information that draws customer attention. The entire process of content marketing includes creation and promotion of valuable content that focuses on the improvement of the e-commerce business. According to a study, upto 85% of millennials don’t trust television ads, hence driving their decision by creating good content is an effective way. Feeding information to the users through content marketing, helps them to understand more about the goods and services offered by the e-commerce websites. 5. Push notifications Last but not the least, push notifications are productive and efficient method, to keep the users hooked to the e-commerce website. They are simply short pop-up messages, that are used to provide the updates to the users related to new offers or any other necessary information. These push notifications are able to drive a lot of traffic as they remind the customers about the products they need to purchase, that they might have forgotten about. It is necessary to analyze the website, to check the activities of the customers, and then create push notification for the same. Be careful and avoid spamming the users with the multiple push notifications, as this lead to repugnance of the customers.

5. These are a few simple yet effective marketing strategies that e-commerce websites can implement to cultivate their business and hence expand their sales’ revenue. One such e-commerce platform offering a huge range of goods and services is, WAKI. WAKI, is a dominant e-commerce portal in Saudi Arabia, that ensures implementing intelligent marketing strategies that benefit both, the customers and the vendors, and is also successfully improving the e-commerce business.