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TAG 2.0

TAG 2.0. Bill Kolb Walnut Creek Library. T A G 2.0. een. roup. dvisory. … seeks to engage teens in the Walnut Creek Library and in the community at large using social media. The Big Idea. Sharing via Facebook and YouTube. Spawn of TAG. Some Background . BIG new Teen Zone.

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TAG 2.0

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  1. TAG 2.0 Bill KolbWalnut Creek Library

  2. TAG 2.0 een roup dvisory … seeks to engage teens in the Walnut Creek Library and in the community at large using social media.

  3. The Big Idea

  4. Sharing via Facebook and YouTube

  5. Spawn of TAG

  6. Some Background • BIG new Teen Zone • Years and years (and years) of minimal offerings for teens • Exciting opportunity, • a.k.a. Terrifying Blank Slate

  7. Timeline Normalize roster and meeting schedule: April-May 2011 Survey: Dec. 2010-Feb. 2011 Second video: August 2011 Form TAG: March-April 2011 First video: July 2011 Lather, rinse, repeat: Sept. 2011-infinity and beyond Third video: Sept. 2011

  8. Evaluation • Outputs: • 10 TAG participants • 5 TAG meetings • 3 videos • 500 Facebook friends • 80% of participants had fun • Outcomes: • 80% report stronger connection to library/community • 50% report learned new skills • 50% express desire to continue • 50% express willingness to be involved with the library in other ways CLOSE: 2, with 1 in the works Not quite: Still figuring the BookFace

  9. Step 1: Gauging Interest • We surveyed teens in the library and local schools to see if teen-driven activities would interest teens more than library-driven activities. • The results? • Of the teens surveyed, nearly 70% said they’d be more likely to participate in library programs planned by other teens • Several even volunteered to be part of the group

  10. Step 2: Forming the TAG • Connor • Brian • Gana • Ena • Adela • Sam • Eric • Ali • David • Drew

  11. Step 2: Forming the TAG • Brian • Gana • Sam • David • Hannah • Whitney • Sasha

  12. Step 2.5: Buying Stuff $3,500 worth of cameras and equipment in a nifty lockable storage unit (aka: some drawers)

  13. Step 3: Filming

  14. Other Modes of Engagement Can you spot the TAG member in this picture of a hands-on henna event? HINT: He’s the one filming with the Flip camera…

  15. Doing Serious, Important Work

  16. Step 4: Getting the Word Out

  17. The Most Important Thing • Complete the following sentence: This project will be successful if… A vibrant, active Teen Advisory Group is formed, then plans, films, edits and publishes short, creative, entertaining video pieces that highlight library programs, services and spaces.

  18. TAG 2.0 Bill KolbWalnut Creek Library

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