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Insight on promising international market for tech enterprises GOING GLOBAL: Entering foreign markets WORKSHOPS – ROU

Insight on promising international market for tech enterprises GOING GLOBAL: Entering foreign markets WORKSHOPS – ROUND II. ir . Carmelo Zaccone Expert within the Legal & Technology Watch working group. Juan Bossicard ICT Business Unit Manager Impulse.Brussels

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Insight on promising international market for tech enterprises GOING GLOBAL: Entering foreign markets WORKSHOPS – ROU

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  1. Insight on promising international market for tech enterprises • GOING GLOBAL: Entering foreign marketsWORKSHOPS – ROUND II ir. Carmelo Zaccone Expert withinthe Legal & TechnologyWatch working group Juan Bossicard ICT Business Unit Manager Impulse.Brussels Innovation Sectors Department TechStartupsDay 24/04/2014 | @awtbe | www.awt.be | @impulse_bxl| www.abe-bao.be

  2. Agenda General introduction on the most promising and emerging international markets for tech enterprises. How to attack such markets: concrete opportunities and advices. Cases and testimonials: Panel discussion with successful tech companies.

  3. Markets goes beyond Belgium / Europe Brazil Canada Israel Middle-East Singapore

  4. Brazil 210.5 millions mobile phones (>1 line/inhabitant) 34 entreprises in the 2000 Fortune Global ranking 40.9 millions high speed broadbandlines 1.2 millions IT professionals 2ndcountry withhighestgrow rate in IT investments 4th biggest PC market in the world 6thbiggest mobile telephonymarket in the world 7thbiggest ICT market in the world ICT is considered as strategic by the Brazilian Government: Multiple incentives, institutional and support programs have been implemented. The government provides capital to SMEs in the form of investment funds and venture capital andalso encourages the formation of consortium and join venture. • Direct taxbreak on • salaries, • profit • staff training • Lei do Bem / Goodwilllaw

  5. Brazil Market study by AWEX (Q4/2013) Opportunities in: E-government E-health Broadband & PNBL TracabilitythrouRadio Frequency (RFID, NFC, etc) IP telephony & collaborative tools OTT TV / VoD E-learning http://bit.ly/Brazil-AWEX http://bit.ly/Brazil-ICT-AWEX • National interestingannual reports • ABES: Software Market – global view and trends • SOFTEX : ICT as a lever for the counttydevelopment • CETIC: surveys on cross sectors usages of ICT

  6. Brazil Important ICT organisations & federations BRASSCOM Associação Brasileira de Empresas de Tecnologia da Informação e Comunicação. Brazilian Association of Information Technology and Communication Companies ANATEL AgênciaNacional de Telecomunicações National Telecommunication Agency ABES Associação Brasileira das empresas de software Brazilian software firms' association NIC/ CETIC Centro des Estudos Sobres as technologies da Informação e da Comunicação PRODESP Processing Data Empresa Sao Paulo - Technologia da informacaõ Data processingcompany of the state of Sao Paulo ABRAT AssociaçãoBrasileira de empresas de Tecnologia da Informação Brazilian Association for ICT companies • Direct taxbreak on • salaries, • profit • staff training • Lei do Bem / Goodwill law Banco do Brasil, CaixaEconomica, BNDS (Brazilian National Development Bank)

  7. Canada Opportunities in Digital Media Games, Animation, Digital Effects, Mobile ads & games, Motion capture Software Development Cyber Security, e-health, SaaS, Digital Content, e-learning, Financial tools, energy management, Spaceembedded, Mobile social media Wireless networking P2P, Microwave, M2M, IoT, Assetstraking, mobile payement, Video transmission, Microelectronic http://bit.ly/Canada-AWEX

  8. Canada / Recently installed • Activision Blizzard • Autodesk • Babel Media • Beenox (Activision) • BioWare (EA) • Capcom • Cyanide Studio • Digital Domain • Eidos (Square Enix) • Electronic Arts Eyetronics • GameHouse (RealNetworks) • Gameloft • Longtail Studios • Microsoft Game Studios • Nickelodeon • Pixar Animation Studios • RedUrban (Omnicorp) • Rhythm & Hues • RockstarGames • TecmoKoei • THQ • Ubisoft Entertainment • Warner Bros. Interactive Entertainment • WPP • Viacom • Zynga • Adobe Systems • Agfa HealthCare • CA Technologies • Cisco • Systèmes Dassault • eEye Digital Security • EMC • Entrust • Facebook • Fujitsu • Google • Hewlett-Packard • IBM • IneoQuest • Intel • LinkedIn • LookSmart • McAfee • Microsoft • Oracle • Progress Software • SAP • Salesforce • Seiko Epson • SunGard • Symantec • TEKsystems • Xandros • Wipro Technologies • Akamai Technologies • Alcatel-Lucent • Alpine Access • Amdocs • Avaya • Belden • Cavium • Ciena • Cisco • Deutsche Telekom • Ericsson • France Telecom • Hexagon • HP • Huawei • IBM • LSI • Microsemi • Nokia • Nokia Siemens Networks (NSN) • Novatel Wireless • NVIDIA • On4 Communications • Semtech • SiGeSemiconductor • Tech Mahindra • Teledyne DALSA • Tellabs

  9. Canada National interesting reports Digital Media http://www.international.gc.ca/investors-investisseurs/assets/pdfs/download/canada-media-numeriques-2012.pdf Software Development http://www.international.gc.ca/investors-investisseurs/assets/pdfs/download/canada-logiciels-2012.pdf Wireless networking http://www.international.gc.ca/investors-investisseurs/assets/pdfs/download/canada-communications_sans_fil-2012.pdf • launched in May 2012 Canada’s most followed and active national  • entrepreneurship organizations.  • >250 volunteers, >55,000 entrepreneurs >400 partner organizations • support entrepreneurs through mentorship, space, funding & resources. • non profit, independent & inclusive of all entrepreneurs & ambassadors • National programs & 15 communities give entrepreneurs the tools • &networks that they need to take their venture to the next level.  Startups Minded: EntrepreneurshipEmpowersEveryonetm

  10. Israel Population : 8,146,300 (2014) – Area : 20,770 km² Unemployment : 5.6% 9 public universities (subsidized by the state) : Israel publishes among the most scientific papers per capita of any country in the world (Israel ranks fourth in the world in scientific activity) Israel has the highest number of scientists, technicians, and engineers per capita in the world with 140 scientists, technicians, and engineers per10,000 employees One of the most advanced countries in Southwest Asia in economic and industrial development: In 2010, Israel ranked 17th among the world's most economically developed nations, according to IMD's World Competitiveness Yearbook The country is ranked 3rd in the region and 38th worldwide on the World Bank's Ease of Doing Business Index The largest number of NASDAQ-listed (98) companies outside North America and China (116)

  11. Israel The economy of Israel : ICT and Lifetech The major industrial sectors include high-technology products, electronics, software, computerized systems, communications technology, medical equipment, pharmaceuticals, fruits, chemicals, military technology, and cut diamonds (Israeli exports reached $64.74 billion in 2012) "Silicon Wadi“ : The high concentration of high-tech industries in Israel, which are backed by a strong venture capital industry which is considered second in importance only to its Californian counterpart

  12. Israel The economy of Israel : ICT and Lifetech The second-largest number of startup companies in the world (after the US) : 200 start-ups are created annually and more than 2500 start-up companies are operating throughout the country In 2013, Tel Aviv repeated the feat where the American newspaper, Boston Globe ranked Tel Aviv as the second best city for business start-ups, after Silicon Valley

  13. Middle East 18 Countries : Bahrain, Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Northern Cyprus, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen -Area : 6 997 934 km2 The economy of Middle East : The demand is driven by availability of funds to invest and a surge in demand for both business and consumer solutions The ICT sector is expected to grow from 8% to 10% a year : The value of Middle East mobile sector is estimated to be $15.65 billion by 2013 Closely related to Mobile applications, the gaming industry is evaluated to be worth $750 million in GCC countries Industries such as oil, construction and energy, as well as derived industries such as transportation and telecommunications infrastructure are economical engines of the region. They have a demand for sector specific hardware and software solutions Gitex : annual consumer computer and electronics trade show, exhibition and conference which takes place in Dubai, United Arab Emirates (138,000 participants - 60% from M.East)

  14. Singapore Population : 5,399,200 (2013) - Area : 716.1 km² (more than 60 islands) Unemployment : 1,8 % English is the language of instruction in all public schools The economy of Singapore One of the world's major commercial hubs, with the fourth-biggest financial centre and one of the five busiest ports The third-highest per capita income in the world ICT industry  One of the key drivers of the Singapore economic : The industry accounts for more than USD 70 billion - Growth: more than 12% 16,850 companies in the ICT sector contributing US$66.8 billion representing 7% of the country’s GDP and providing employment for 142,900 infocomm professionals

  15. Singapore ICT industry (next) Singapore’s ICT industry encompasses Hardware, Software, IT Services, Content Services, and Telecom Services Singapore is home to more than 80 of the top 100 software and services companies. Many of them have regional or Asia Pacific headquarters : IBM , HP, Google, Symantec, Tata, Huawei, Polaris, etc Singapore is the most network ready city in the world for the fifth consecutive year, a testament of the success of the Intelligent Nation 2015 (iN2015) masterplan The annual major ICT event : www.communicasia.com(56,000 visitors – June) « Singapore is growing economically, with a constant bustle of activity while keeping the perfect balance of East and West »

  16. Singapore ICT industry (next) Singapore’s ICT industry encompasses Hardware, Software, IT Services, Content Services, and Telecom Services Singapore is home to more than 80 of the top 100 software and services companies. Many of them have regional or Asia Pacific headquarters : IBM , HP, Google, Symantec, Tata, Huawei, Polaris, etc Singapore is the most network ready city in the world for the fifth consecutive year, a testament of the success of the Intelligent Nation 2015 (iN2015) masterplan The annual major ICT event : www.communicasia.com(56,000 visitors – June) « Singapore is growing economically, with a constant bustle of activity while keeping the perfect balance of East and West »

  17. Worldwide support network • The Belgian multi-region trade network abroad is composed of more than one hundred commercial attachés from 3 agencies (FIT, AWEX, BIE). • Their mission is clear: help make your internationalization a success. • They offer the following services and help you: • Understand the cultural and legal aspects of the countries • Find a local partner or distributor • Identify prospects • Introduce you to local authorities • Secure you participation to tradeshows • Setup a local office • This network covers over 100 markets:

  18. Joint regions economic missions Colombia / Peru: Prince Economic Mission October 2014 Singapore / Malaysia: Prince Economic Mission November 2014 Spain: Mobile World Congress/3GSM February 2015

  19. AWEX actions 2014-2016 Brazil Prince Trade Mission – Sao Paulo + other cities – 2015 FUTURCOM – Rio de Janero - 2015 Canada Intercluster Mission – Quebec + Ontario – 2014 Skywin cluster mission – Quebec + other cities - 2014 China CHINA HIGH TECH FAIR – Shenzhen - 2015 CHINA INTERNATIONAL LOGISTICS FAIR – Shenzhen - 2016 Emirates CABSAT – Dubai - 2014 France SeriousGames Expo – Lyon – 2014

  20. AWEX actions 2014-2016 Japan TOKYO International Anime – Tokyo – 2014 TIFFCOM – Tokyo – 2014 + 2015 + 2016 Netherlands IBC – Amsterdam 2014 + 2015 + 2016 Taiwan Computex – Taipei – 2015 Turkey Cebit Bilisim Eurasia – Istanbul – 2014 United States Game DevelopersConference – San Francisco 2014+ 2015 + 2016 NAB – Las Vegas 2014 + 2015 + 2016 http://bit.ly/AWEX-ICT-2014

  21. BIE action plan 2014 • Canada • Mission – Quebec/New York June 2014 • China • Mission – Chengdu October 2014 • Emirates • Gitex – Dubai - October 2014 • France • LeWeb 2014 • Germany • CEBIT – 2015 • Gamescon (Delegation) – 2014

  22. BIE action plan 2014 • Netherlands • IBC – Amsterdam 2014 • Israel • Economic Mission December 2014 • Sweden • Business IT Conference – September 2014 • USA • Mission – New York/QuebecJune 2014 • Mission – San FransiscoOctober 2014 • NAB SHOW – Las Vegas 2015

  23. FIT action plan 2014 • Germany • ConhIT- Connecting Healthcare May 2014 • Netherlands • International Broadcast Convention September 2014 • Israël • Economic MissionDecember 2014 • Singapore • Economic Mission June 2014 • Taiwan / Korea • Economic Mission September 2014 • USA • Mission – New York/Chicago November 2014 • Vietnam • Economic Mission May 2014

  24. Tanguy Peers - co.STATION

  25. Eric Van den Broeck – CoPass

  26. Jan Coppens – iMinds

  27. Jan Coppens – iMinds .

  28. Looking for advice on growing your business? Visit Gazellesprong.iminds.be Structured assessment of your growth opportunities Complemented with tailored analysis such as market research or organization model By experienced consultants or entrepreneurs Resulting in a specificaction plan and coaching during implementation Funded at 75% through the Flemish “KMO-portefuille” (max cost of €33k)

  29. Looking for business development support abroad? Call 29/4 - 3/6 goglobal.iminds.be USA SF, NY, Boston, Atlanta ASIA Singapore S - America Brazil • Up to 32 hours of hands-on coaching, business development or market analysis by an experienced entrepreneur or business developer abroad • Travel vouchers to cover part of the housing and travel expenses • Access to entrepreneurial ecosystems and co-working spaces abroad

  30. jan.coppens@iminds.be @jgcoppens

  31. Xavier Pansaers – OpenERP

  32. Startups panels – They are doing it

  33. Contacts et infos Carmelo Zaccone cze@awt.be@carmelo about.me/Carmelo.Zaccone www.awt.be www.awt.be/web/ict[version Beta] www.twitter.com/awtbe www.facebook.com/awtbe www.awt.be/web/rss www.youtube.com/user/awtbe

  34. Contacts et infos Juan Bossicard jbo@impulse.irisnet.be@Juan8oss www.abe-bao.be http://www.softwareinbrussels.be/ www.twitter.com/impulse_bxl www.facebook.com/Impulse.brussels www.youtube.com/user/abebaoTV

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