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Introduction to MIS. The Most Important Course in the Business School! David M. Kroenke. Thank You!. Our Situation. MIS is incredibly important to business & commerce today Almost no one (in academics) knows that! Non-IS colleagues Students Administrators. Claim:.
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Introduction to MIS The Most Important Course in the Business School! David M. Kroenke
Our Situation • MIS is incredibly important to business & commerce today • Almost no one (in academics) knows that! • Non-IS colleagues • Students • Administrators
Claim: Introduction to MIS is the most important class in the b-school Argument rests on two pillars:
Moore’s Law Ensures • Data communications is essentially free • Data storage is essentially free • Snooze, yawn … so what???
Here’s some of what: YouTube iPhone Facebook Second Life HuLu Twitter LinkedIn
But What about … Johnson Electronics??? Do businesses have legitimate uses of social networking??? Of course… But which??? And how???
MIS the Most Important Course: B-school grads must be able to: Assess Evaluate Apply Emerging information technology
MIS the Most Important Course: B-school grads must be able to: Assess Evaluate Apply Emerging information technology Where will students learn to do that?
Why Was Jennifer Fired??? She was unable to perform non-routine cognitive skills
Robert Reich’s Key Skills Abstract thinking Systems thinking Experimentation Collaboration
Robert Reich’s Key Skills Where will students learn to do that? Abstract thinking Systems thinking Experimentation Collaboration
Abstract Thinking Five Components of IS ER-Models Process Modeling (BPMN)
Collaboration “If two employees have the exact same opinion, then we have no need for one of them” (Darwin John, world’s first CIO) • Iteration & Feedback • Conflict – facing • Collaboration IS: • Google Docs & Spreadsheets • Microsoft SharePoint • Google Wave • Others…
Experimentation • Dealing with uncertainty & ambiguity • Using realistic projects (Office, SP, other?)
Experimentation You manage the choir. What to do? So many ways to go with a project like this! • Dealing with uncertainty & ambiguity • Using realistic projects (Office, SP, other?)
Intro to MIS Is the Most Important Class in the Business School 1. Teach students to • Assess • Evaluate • Apply IS to business 2. Best course to learn key skills: • Abstract thinking • Systems thinking • Experimentation • Collaboration
Caveat: We’ve Got to Have Content! Abstract thinking Experimentation Systems thinking Collaboration Require that the course have content! Not a dictionary Not MIS story time Rather: Models Processes Systems Meaningful Applications / Activities
Exciting Time to Teach MIS! • Technology exploding • Innovative applications everywhere • New technologies for delivering content • The most important class in the business school! • Tell the world! • And have fun!!!