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FLASH FORWARD™ to a Silicon Data C enter Christian Putz Regional Sales Director CEE / MEMA

FLASH FORWARD™ to a Silicon Data C enter Christian Putz Regional Sales Director CEE / MEMA. The Violin Memory Company. Founded 2005, first flash product in 2009 Well capitalized, $800+M valuation 300+ top tier customers Toshiba investor/ Strategic Supply & Roadmap Agreement

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FLASH FORWARD™ to a Silicon Data C enter Christian Putz Regional Sales Director CEE / MEMA

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  1. FLASH FORWARD™ to a Silicon Data Center Christian Putz Regional Sales Director CEE / MEMA

  2. The Violin Memory Company • Founded 2005, first flash product in 2009 • Well capitalized, $800+M valuation • 300+ top tier customers • Toshiba investor/ Strategic Supply & Roadmap Agreement • Global Presence • WW HQ in Silicon Valley USA, Offices in North America, EMEA and APAC • 400+ employees • August 2011 - awarded Silicon Valley ‘Company of the Year’ • Previous winners – Google, Salesforce.com, YouTube, Twitter, MySQL

  3. What if… • You could accelerate the performance of your critical IT applications by 5x – 10x? • You could reduce the Total Cost of Ownership by 70%? • You could reduce the floor space of your critical infrastructure by 80%? • You could reduce the power consumption of mission critical infrastructure by 80%? • You could do all of this with almost ZERO change to your IT Operations?

  4. Violin is focused on two customer challenges Application Acceleration

  5. Powering business critical applications in the Enterprise Server Virtualization Desktop Virtualization Big Data Analytics Enterprise Applications Business Critical Databases

  6. The problem Database and Storage technologies are Decades out of date and cannot cope with the required workloads of todays business and application needs. SLA’s are higher Data Sets are Larger Queries are more complex Data sources are more varied Increased Cost Real-time access is expected Decreased Competitiveness Missed SLAs Application Deployment Delays

  7. What are the available options? • Engineered Appliances • ExaDataExaLogicExaLytics • Database V2.0 (Column) • VerticaGreenplumNoSQLBigTable • In Memory Database • SAP HANASAS • SQLite • Big Data • HadoopCassandraMongoDBHBase • Big Iron • Scale up CPUScale out CPUGridStorage Sprawl Single Use, Tactical, High Risk Tactical/Emerging Technology Expensive/ inefficient

  8. Fix the problem Remove the Legacy sustained high performance storage platform with extremely low & predictable latency SLA’s are higher Data Sets are Larger Queries are more complex Data sources are more varied Data Sets are Larger Queries are more complex Data sources are more varied Up to 10:1 reduction in Infrastructure cost 50%-70% reduction in Application cost Violin’s Enterprise Flash Memory Arrays 10x-50xincrease in Virtual Machine/Virtual Desktop density 10x-50xincrease in number of transactions Up to 80% reduction in batch process windows Up to 90% reduction in report run times Up to 10x increase in dataset size 10x-30xincrease in concurrent queries/reports 10x-30xincrease in concurrent updates

  9. Bringing solid state storage to the enterprise 1ST GENERATION 2ND GENERATION 3RD GENERATION PURPOSE-BUILT ENTERPRISE SOLUTION • Server-centric solution • Dedicated to server • Non-HA • Performance and capacity scaling are limited by server • Hard drive replacement • Integrated within existing infrastructure • Incremental performance boost • Performance scaling limited by controller/server • Highly Available - 24x7x365 operation • Transformational performance improvement • Predictable Low Latency read and WRITE Performance • 100% Compatible with existing investments & processes • Multitenant/shared “The transition from spinning to solid-state storage is already underway.” Steve O’Donnell, ESG

  10. The Violin Innovation Advantage Technological innovation at every layer from Hardware to Software • Intellectual Property (IP) aggregation resulting in a fundamentally unique solution Deep software and hardware integration • Toshiba partnership • Violin Switched memory architecture • VMOS - Violin Memory Operating System optimized for flash • vRAID - Flash optimized RAID Violin 3000/6000 vRAID Group Toshiba Flash VIMM

  11. High Availability, Resiliency, and Performance built-in • Fully redundant • 99.9999% availability • Hot spare everything • 100% hot swap • vRAID protected • Multi-path supports server failover • Up to 1.3 Million IOPS Gateway (2x) Network Interface x4 Array Controller x2 VIMMs (x64) Power Supplies (x2) Fans (x6) Violin 6000 Series Memory Arrays

  12. Application Acceleration – validated through TPC! • June 29, 2010 -TPC-E World Record • 1,464,12 tpsE, $302.49 / tpsE • MS SQL Server + HP Blade Server: 4 CPU, 48 cores • May 9, 2011 - TPC-C World Record • 1,024,380 tpmC, $0.65 / tpmC • MS SQL Server + HP DL380: 2 CPU, 6 cores • May 23, 2011 - TPC-C World Record1,263,599 tpmC, $0.51 / tpmCMS SQL Server + HP Blade Server: 4 CPU, 48 cores • June 22, 2011 - IBM GPFS • 10 billion files scanned in 43 minutes • 37x faster than before • December 8, 2011 - TPC-C World Record • 1,053,100 tpmC, $0.58 USD/ tpmC • Oracle 11g + Cisco UCS Blade Server: 2 CPU, 12 cores

  13. Tag:V6000 Storage benchmarking in the enterprise data centre • Real-time Data • Violin Memory Arrays • Performance Optimized • Highest sustained performance • Lowest possible latency • Lowest cost per I/O • Reference Data Traditional Storage • Capacity Optimized • Low cost per GB • High cost per I/O 1 PB 100 TB 10 TB Capacity per rack 1 TB 100 GB 8,000µs (2 orders of magnitude) 15K Disk Array SATA Array 1 GB 30 - 150µs 2,000µs 8,000µs 20,000µs

  14. Tag:V6000 Typical Infrastructure Optimization Impact Comparison to traditional storage (based on EMC VNX 5700 reference architecture) 50,000 IOPs 250,000 IOPs Rack Space Racks HDDs/SSDs Capacity (TB) Power (kw/yr) Carbon (Ton/yr) VNX 30U 0.71 95 52 41,146 17.71 Violin 3U 0.07 0 16 17,135 7.37 Rack Space Racks HDDs/SSDs Capacity (TB) Power (kw/yr) Carbon (Ton/yr) VNX 299U 7.10 950 521 411,861 177.18 Violin 12U 0.29 0 64 68,538 29.47 Rack Space Racks HDDs/SSDs Capacity (TB) Power (kw/yr) Carbon (Ton/yr) VNX 150U 3.55 475 261 205,930 88.55 Violin 6U 0.14 0 32 34,270 14.74 500,000 IOPs Assumptions used Power costs @ $0.11/Kw Power efficiency of 83% Datacentre costs $10,000/m² 0.43 KG CO2/KW 50% write workload Average of 8K block size

  15. And the Violin effect is… The status - quo Silicon datacentre 50% - 90% Reduction in storage Removed over-provisioning of disks to manage performance bottleneck Storage 30% - 80% Reduction in processors Dramatic reduction in “ IO wait state” Server 30% - 70%Reduction in software licences Fewer cores, spindles and ports to drive licences App 60% - 90%Reduction in power, cooling & floor Racks of disks and servers are no longer needed to achieve the SLA Network.

  16. Where we are winning! • Manufacturing & Retail • Retail: Loyalty programs, real-time analytics, warehouse/store refreshes • Manufacturing: Finite element analysis, collaborative work space • Public Sector, Healthcare & Life Sciences • Public Sector: Intelligence agencies, VDI • H&LS: Genomic Sequencing • Energy & Distribution • Smart metering • Logistics • Financial Services & Insurance • Trading • Front office: Algorithmic modelling, back testing & optimization • Middle office: Sanctioning, Risk analysis, Ticketing, Trade Surveillance • Back office: Settlements processing, reconciliations, & batch job acceleration • Fraud detection • Communications, Media & Entertainment • Communications: Fraud management, billing, content delivery, analytics, location-based services • Entertainment: On-line betting & gaming

  17. Thank you

  18. Where we are winning! Workloads that require: • Latency sensitive < 1-2ms (Consistency is key) • I/O Load – sustained >50,000 I/0 per sec • Access pattern – read and write • Random unpredictable workloads (not cacheable) • Small block size – 4k multiples Virtualization workloads that experience: • Memory ballooning • Extreme peaks in usage (Client Virtualization) • VM limitations due to wait times, queuing, etc Violin Memory Inc. Proprietary

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