ARES/RACES & Social Media

1. ARES/RACES & Social Media Drew Smith KC9LJK Sauk County EC

2. What’s The Plan • What is social media? • Twitter • Facebook • Why should we care? • Served Agencies • Real-time information • Situational Awareness • Organization • How do we use it? • Websites • Phone

3. What is Social Media • Ham Radio = The Original Social Media • Web based technology that enables user generated, interactive communication • Share text, pictures, video • Mass communication without massive effort • Answer the question: “What is happening now?”

4. Social Media Platforms 140 character messages that contain text, links, and keywords (hashtags). (11) Social environment for exchanging rich content with Individuals, groups, and the world (2)

5. Disasters • September 9th, 2010 – San Bruno, CA Pipeline Explosion • Craig Fugate used Twitter for initial assessment • March 11, 2011 - Japan Earthquake & Tsunami • Less than one hour after 1,200 tweets per minute • #earthquake and #tsunami trended instantly • March 27, 2011 – Tuscaloosa, AL Tornado • 2nd deadliest tornado day in US history • Pre-storm preparation • Watches and warnings via Twitter & Facebook • Post-storm recovery and coordination • Joplin, MO – Haiti Earthquake – Christchurch NZ Earthquake – Arizona Wildfires Social Media has become a CRITIAL tool

6. Why Use Social Media • Supporting Served Agencies • Constantly integrating social media • Emergency Management • Situational Awareness • It’s where the people are! • Facebook > 750 million users each month • Twitter > 175 million accounts • Efficient method of gathering data • Quick way to distribute information • It’s another tool • Email, Text Messaging, Telephones, Social Media

7. What’s In It For Us • Support Served Agencies • Social Media is part of daily operations • Coordination (Twitter) • Fast • Simple • Learn from others

8. Using Twitter

17. Next: User Profile

18. Next: Hashtag

19. Next: Links

20. Next: SPC Page

21. Next: Search

22. Next: User Stream

23. Next: Follow User

24. Next: Posting a Tweet

28. ARES/RACES Using Social Media http://twitter.com/wiares Wisconsin State ARES/RACES Providing information on emergency communications training

29. ARES/RACES Using Social Media http://twitter.com/w4hmc Huntsville, AL ARES/RACES Posts real-time during meetings

30. ARES/RACES Using Social Media http://twitter.com/pgcares Landover Hills, MD ARES/RACES Announces net activations and provides weather alerts

31. ARES/RACES Using Social Media http://twitter.com/NEWIARES North East WI ARES/RACES Re-tweeting message regarding possible net activation

32. ARES/RACES Using Social Media http://www.facebook.com/NE.WI.ARESRACES North North East WI ARES/RACES Severe weather alert and details regarding mutual aid request

33. ARES/RACES Using Social Media http://www.facebook.com/pages/Wisconsin-ARES Wisconsin ARES/RACES State Page Providing material for an upcoming net

34. The Original Social Media • Served Agencies Are Using It • Mass communication without massive effort • Situational Awareness: “What is happening now?” • Organization And Communication • It Can Be FUN! Try It. No exam required!

35. Using Facebook