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Making a Marketing Plan

Making a Marketing Plan. Your Market Plan Should Include: Who You Are What Your Farm Business Is Your Farm Expenses Where and What You Sell How Much You Sell It For Estimation of how much money you can make Who Your Competition Is and what sets you apart from them. Farmers’ Market.

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Making a Marketing Plan

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  1. Making a Marketing Plan A Winter Training Course for New Americans

  2. Your Market Plan Should Include: • Who You Are • What Your Farm Business Is • Your Farm Expenses • Where and What You Sell • How Much You Sell It For • Estimation of how much money you can make • Who Your Competition Is and what sets you • apart from them Farmers’ Market Wholesale Freshest, Ripest Tomato A Winter Training Course for New Americans

  3. Who Are You and What Is Your Farm Business? I am Hawa. I grow mixed vegetables for my farm business. A Winter Training Course for New Americans

  4. I Sell at the Old North End Farmers’ Market And to Jack’s Market A Winter Training Course for New Americans

  5. Tomatoes to Jack’s Market I sell Scallions to Jack’s Market Bottle gourds at the Farmers Market Winter squash at the Farmers Market A Winter Training Course for New Americans

  6. I will sell these four vegetables for this much money: $3.00 each $2.00 / lb $2.50 each $1.00/bunch A Winter Training Course for New Americans

  7. I will make this much money Sell 50 lb of tomatoes at $2.00/lb is $100. Sell 75 bunches of 10 scallions for $1.00 each is $75. A Winter Training Course for New Americans

  8. Sell 25 winter squashes for $2.50 each is $62.50. Sell 35 bottle gourds for $3.00 each is $105. A Winter Training Course for New Americans

  9. TOTAL $342.50 A Winter Training Course for New Americans

  10. Farm Plan 8 meters (or 25 feet) squared _____ tomatoes greens How many bed feet of which plants Matches up with numbers of vegetables Hawa wants to sell at market Leaves room for other crops she wants for herself and her family scallions potatoes ______ _____ A Winter Training Course for New Americans

  11. The Good and the Bad Farmers’ Market CSAs

  12. The Good and the Bad Independent Grocery Farm Stand

  13. The Good and the Bad Mobile Market Churches and Pop-up Markets

  14. What is Profit? Income – Expenses = Profit A Winter Training Course for New Americans

  15. Expenses Costs and purchases you need for your farm A Winter Training Course for New Americans

  16. Income Money you make from sales of produce A Winter Training Course for New Americans

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