1 / 17

Working in Marketing October 2013

Working in Marketing October 2013 . Working in Marketing Overview marketing careers How I got into it – my journey What I do at Teach First Our new campaign The Leadership Development Programme Brand Manager opportunities at Teach First Adam’s role as a Brand Manager Questions.

walker
Download Presentation

Working in Marketing October 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Working in Marketing October 2013

  2. Working in Marketing • Overview marketing careers • How I got into it – my journey • What I do at Teach First • Our new campaign • The Leadership Development Programme • Brand Manager opportunities at Teach First • Adam’s role as a Brand Manager • Questions

  3. Overview of marketing • ‘Anticipating customers needs and wants profitably’ • A broad field • Work on something you believe in

  4. My story so far • Media and Cultural Studies degree • Work experience, from TV production to PR • First job – Corporate Fundraising • Internship – opportunity to develop skills • Teach First

  5. Our Personality Thoughtprovoking Bold Optimistic Real We work in the real world of schools and business. We also deal with young people’s lives and futures. The way we communicate should reflect this. We want to change the way people think about education and about what young people can achieve.We need a personality that feels fresh, distinctive and interesting We make an impact with our work. So should our words and the way we talk about Teach First. We want people to sit up and listen. We believe educational equality is achievable. We need to encourage conversation around the issue and how we can work towards it.Our brand personality can help here

  6. My role at Teach First • Our GR website • Our email campaigns • Social media • Online advertising

  7. Matt Innis ‘08 Ambassador Taught: History Now: Head of Department, Paddington Academy

  8. Craig Leamon ‘10 Ambassador Taught: Science Now: Technology Analyst, Accenture

  9. Tallulah Bygraves ‘09 Ambassador Taught: Science Now: Founder of Bonobo Conservation Initiative UK Tallulah Bygraves ‘09 Ambassador Taught: Science Now: Founder of Bonobo Conservation Initiative UK Alexi Makris ‘10 Ambassador Taught: Maths Now: Education Associate, Enabling Enterprise Ali Gosling ‘11 Ambassador Taught: D&T Now: Analyst, Accenture

  10. Adverts: Generic & STEM 2013-14 Brochure Pull up banners Promotional notepads Large careers fair stand

  11. Our new trailer

  12. The Leadership Development Programme AmbassadorNetwork Mastersqualification Gain PGCEqualification Summer Institute Becominga teacher SummerProject Going backto school

  13. What are Brand Managers? • Students at Tiers 1,2,3 & 4 Universities • Well connected, socially confident and able to influence networks on a large scale • Engaged with the TF vision Who are they? • Employed by TF for the Autumn and Spring university terms • Contracted to work a max of 4 hours per week –There is a degree of flexibility with this. • Form campus teams:Optimum team size of 3 although some Tier 1a universities have a team size of 4 What do they do? • Report directly into GRO’s, overseen by SGRO’s- anything up to 4 /5 per campus Where do they fit?

  14. What does this look like on a daily basis?

More Related