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Margins in Mobility – Ian Kilpatrick, Wick Hill

Margins in Mobility – Ian Kilpatrick, Wick Hill. Margins in Mobility . Margins in Mobility . Market share last Q. Margins in Mobility.

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Margins in Mobility – Ian Kilpatrick, Wick Hill

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  1. Margins in Mobility – Ian Kilpatrick, Wick Hill

  2. Margins in Mobility

  3. Margins in Mobility • Market share last Q

  4. Margins in Mobility • “The UK smartphone market grew by over 100 per cent in 2010 and more of these smart phones are now being taken into businesses. This creates a significant threat to businesses that have adopted a personal-liable device approach to smartphone use” • Pete Cunningham, Canalys

  5. The Guardian recently reported that 50 Android apps from Android Market were found to be infected with rootkit malware called DroidDream, which could compromise personal data, taking over the user’s device A new variant of the DroidDream Light malware was discovered on the Android Market July 13th

  6. Research just published claims that around 20% of the 50 000-plus apps in the Android operating system market allow third-party software access to on-phone data, meaning that the information could used maliciously by hackers 24th June Nearly half of the entire Android Market software requested user permissions that researchers would consider suspicious.

  7. Good News and Bad News • Independent research • One third of users from all the countries surveyed store credentials (such as PIN codes, passwords and user names) to access personal and corporate email on their devices

  8. Password protection for smartphones is least common among the British, where only 47 per cent of respondents use a password on their device As many as 52 per cent of smartphone users from all the countries surveyed are oblivious to the existence of antivirus software for mobile phones

  9. One interesting detail which emerged from the survey is that users consider the risk of losing personal data lower on a smartphone than on a PC. According to Kaspersky, this is despite the fact that around a fifth of all smartphone users have already experienced the loss or theft of a mobile device

  10. Google's Android operating system is one of the most popular mobile platforms in the market today. According to new research from Ulm University, Android is also one of the most vulnerable platforms, due to an insecure ClientLogin protocol unfortunately, time-to-market pressures often result in security oversight

  11. Same Old Same Old • Deployment • Problem • Risk analysis • Solution

  12. Opportunity • Large and growing • Awareness low • High insecurity • Competition weak • Huge growth potential

  13. Opportunity It’s nice to have a Green Field market!

  14. Kaspersky Lab and Wick Hill • Are educating the market • Working to create leads • Working with partners to seed and grow this market • Planning for major growth

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