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Carly Smith, CEO April 6 th , 2011

Candied Cupcakes. Carly Smith, CEO April 6 th , 2011. Business Profile. • Candied Cupcakes bakes, decorates and sells unique, creative cupcakes that are both fun and delicious Food & Baking Industry Sole Proprietorship.

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Carly Smith, CEO April 6 th , 2011

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  1. Candied Cupcakes Carly Smith, CEO April 6th, 2011

  2. Business Profile • • Candied Cupcakes bakes, decorates and sells unique, creative cupcakes that are both fun and delicious • Food & Baking Industry • Sole Proprietorship “It’s the little details like this that make a memory. This cupcake is truly memorable, so now the basketball game is too.” -Brighton High School Principal

  3. Business Goals • Short Term Goals • Sell at least 94 cupcakes by May 2012 • Generate enough profits to get kitchen certified by July 2012 • Long Term Goals • Have candied cupcakes sold in at least one gourmet bakery by September 2013 • Develop and implement fundraising program by September 2013 • Establish website where customers can order customized cupcakes by December 2013 • Sell 100,000 cupcakes throughout New York by 2015

  4. Competition • Competitive Advantage • • Candied Cupcakes are fun, unique and delicious • • Candied Cupcakes will market to high school clubs and organizations and will provide an alternative to generic snack options offered at High School events

  5. Market Analysis • High School clubs and organizations in Monroe County (Brighton, Penfield, Rush-Henrietta, Fairport, Pittsford, East Rochester) • 6,190 students, 144 clubs, 125 sports teams • Creative, unique, school-spirited • Like to try new and different things “Smiles are priceless. If your cupcakes make my students smile, that’s worth every extra penny.” – Brighton High School Teacher

  6. Marketing Plan “It’s so much more fun to eat a cupcake when it looks like a basketball when I’m at a basketball game!” – 10th grade student Price: $3.00 Place: High school events in Monroe County Product: Fun, unique and delicious cupcakes Promotion: • Passing out business cards at school events • Marketing competition for students at Brighton H.S. • Heather’s Awesome Baskets and Bakery Promotions • Free cupcake decorating classes at Brighton Library • Free samples Target Consumer: • High school students and educators • Those who attend high school events

  7. Economics of One Unit

  8. Monthly Sales Projection

  9. Cost of Supplies

  10. Average Monthly Operating Costs “$3 for a really good, cool-looking cupcake? Yeah, I’d definitely buy that. Probably more than one.” -12th grade student

  11. Projected Monthly Projected Yearly Income Statement Income Statement

  12. Start-up Investment Estimated TOTAL START-UP INVESTMENT: $691.29

  13. Financing Strategyfor Total Start-up Investment Total: $691.29

  14. Your company that decorates, sells and bakes your high school club’s favorite cupcakes! Thank you for your consideration ofCandied Cupcakes!

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