Chapter 13

1. Chapter 13 From Our Beliefs to Our Behaviors

2. Carrotmob Buycott vs. Boycott http://vimeo.com/925729 Since 2008, carrotmobs have spread to 10 other US cities and Finland and France.

3. The past: nonmarket coordination of large groups of people from around the world for purposes of resource allocation too difficult. • Today: new forms of social media have greatly reduced these barriers. Collaborative Consumption

4. Peer-to-Peer Renting • Peer-to-peer sites that create a low-transaction cost environment are allowing a type of “commons” to appear. • For instance, irent2you.com, rentmineonline.com, and iletyou.com • Estimated that if the United States shifted a fifth of its household spending from purchasing to renting the country would cut CO2 emissions by roughly 2 percent (or 13 million tons) annually.

5. Car Sharing (Rent and Peer-to-Peer)“Low-Car Diet Challenge”http://vimeo.com/33442883 • Surveyed after the challenge • Reduced vehicle miles traveled by 66 percent • Increased the miles walked and biked by 93 percent and 132 percent, respectively • Almost half of the participants reported losing weight. • Perhaps most importantly, 61 percent said they planned to continue with their new transportation habits.

6. Zip Car • Average car users save an estimated US$600 a month and reduce vehicle miles traveled by 44 percent when they switch to car sharing. • When people share cars they begin to realize they don’t actually need them as much as they once thought. • In some markets, every car-sharing vehicle takes up to eight owned vehicles off the road.

7. Globalization of Environmental Concern • New environmental paradigm • Postmaterialism thesis • The role of democracy • The role of inequality?