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GIS Tools and Resources for Location-based Questions in Business

GIS Tools and Resources for Location-based Questions in Business. Ben Mearns Lead Geospatial Information Consultant IT Client Support & Services University of Delaware. Seminar Outline. Why Location What is GIS Case Studies Software Business Analyst UD Resources Q & A. Why Location.

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GIS Tools and Resources for Location-based Questions in Business

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  1. GIS Tools and Resources for Location-based Questions in Business Ben MearnsLead Geospatial Information ConsultantIT Client Support & Services University of Delaware

  2. Seminar Outline • Why Location • What is GIS • Case Studies • Software Business Analyst • UDResources • Q & A

  3. Why Location • GIS enhances BI with geographic context and external data • Roughly 80% of business data is location-basedPick (2008) • Visualizable = Effectively communicate, make real-time insights Source: Esri

  4. Why Location Benefit/Cost • GIS has lagged IT/BI adoption • Adoption = Ecosystem = Value http://www.opengeospatial.org/domain/geobi

  5. Why Location Corporate Adoption

  6. What is GIS • GIS = Geographic Information Systems = the tools for working with location-based information

  7. What is GIS Modeling Location • Implements (potentially) precise, explicit systems for location • Geocoding • 20 Orchard Road Newark, DE 19716 (implicit location) (39.6807,-75.7559) • Topology : Modeling relationships between locations • Points, lines, polygons • Networks, etc. • Geospatial data = points + topologies + grid + tables Point Line Polygon Grid (a.ka. Raster, Surface)

  8. What is GIS Visualization • Layers Source: http://www.locationintel.com/

  9. What is GIS Visualization • Symbolization

  10. What is GIS Visualization Interactive

  11. What is GIS Visualization 3D

  12. What is GIS Analysis • Main Spatial Tool Types • Overlay • Proximity • Table • Surface • Statistical • Selection

  13. What is GIS Enterprise Information GIS Client or Server Modified from: http://www.esri.com/library/whitepapers/pdfs/gis-and-business-intelligence.pdf

  14. What is GIS Enterprise Information Source: Imaging Notes Summer, 2010

  15. Case Studies

  16. Case Study Site Selection • Wharton GIS Lab for Wawa • Customer Prospecting and Hot Spot Analysis • Select a Site with the Evaluate Site Tool • Create Trade Areas for the Site • Create a Report for the site • Use the Huff Model to forecast sales for the site Directions Magazine 7/2/2005

  17. Case Study Supply Chain • Walmart(WSJ 7/23/2010, Directions Magazine 7/29/2004) • Supply Chain, Upstream • Supply Chain, Downstream • Home Depot (Directions Magazine, 5/19/2006) • Merchandise Mix • Store Modernization • Section Expansion (Garden Center, Home Builder)

  18. Case Study Finance & Risk Analysis • Financial Mitigation and Governance • Mortgage risk: what are the geographic trends? Fannie Mae (2008) • Reserve Size • Compliance (Basel III, CRA, HMDA) • Insurance • Premiums • Risk diversification • SwissRe: Reinsurance, Natural hazard risk modeling (Pick 2008) Source: http://www.esri.com/industries/insurance/pdfs/busgeoinfo-managing-risk.pdf

  19. Case Study Marketing and Sales “Half of all advertising is wasted, but no one knows which half that is” http://news.cnet.com/8301-17939_109-10098259-2.html

  20. Business Analyst • Now free for teaching and class related student research • Developed by Esri, part of ArcGIS

  21. Business Analyst Components • Data • 11,000 variables • Demographic (Current year, 5-year forecasts), consumer spending, business locations, market potential, crime, banking, major shopping centers, traffic counts, lifestyle segmentation • Software • Business Analyst Online: market analysis, site evaluation • BA Desktop: Include in-house data • BA Server: Follow in-house data life cycle

  22. Business Analyst Lifestyle Segments

  23. Business Analyst BAO Demonstration

  24. UD Resources

  25. UD Resources Learning • Learning • Workshops • Virtual campus • Webinars • Classes

  26. UD Resources Community • Community for support and collaboration • SMDC • Getting started/basic map making • Research Computing • Troubleshooting • Research support • Ongoing support • Collaboration • UD GIS Email List • Public Labs: Library SMDC, Pearson, Smith RC

  27. UD Resources Software, Data, and Systems • Software and Data • Data acquistion • Software selection • UD licensed software: ArcGIS, Business Analyst, ERDAS IMAGINE, ENVI, IDL, FME • UD licensed data: Esri, ICPSR, etc. • Systems • Cloud based • Virtual • Cluster

  28. UD GIS We’re Open for Business Ben Mearns, mearns@udel.edu www.udel.edu/gis Special thanks: Paul Amos, Managing Director, Wharton GIS Lab

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