Pertemuan 10 e-Bisnis dalam Industri Retail

1. Pertemuan 10e-Bisnis dalam Industri Retail Matakuliah : H0292 / E-Business Tahun : 2005 Versi : v0 / Revisi 1

2. Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : • Menunjukkan studi kasus e-bisnis pada Industri Retail

3. Outline Materi • Industri Retail • Contoh Online retail

4. Industri Retail Active Electronic Intermediaries • Pure electronic mall • Company’s retailing business exists only on the Internet • Electronic distributors • take full responsibility of fulfilling orders and collecting payments • Electronic brokers • assist the search process of finding the appropriate products and their vendors • Partial electronic mall • Electronic mall as one of existing distribution channels

5. Generalized Electronic Intermediaries • Examples : Choice Mall, and iMall • Provide a directory, keyword search engine, message encryption, optional Web site hosting service and a common platform of electronic payments • Necessary factors to make shopping successful • Screening quality and reliability for assurance • customers need a reliable screening capability of quality and reliability of brands and companies • e-brokers should create a trusted third party • Competing electronic channels • several electronic channels help in finding the items needed • e-brokers should provide some differentiated attraction

6. Specialized Electronic Distributors • Cyber Bookstores • Amazon, Barnes and Noble • Cyber CD Stores • Columbia House, Music Boulevard, CD Universe, and CDNow • Digitized Products and Services Stores • Software, games, CDs, and videos • Cyber Flower Stores • 1-800-FLOWERS

7. Contoh Online Retail : Reactive Electronic Department Store • The J.C. Penney Case • The Internet-based revenue amounts to only 1 to 2% of $30.5 billion total sales of 1997 (3.5% in 1999) • Updating prices and adding new items to the electronic catalogs is convenient and inexpensive • Overcoming the limitations of paper catalogs without incurring extra distribution cost

8. Electronic Department Stores Worldwide • Marks & Spencer in the U.K., La Redoute in France, Jusco in Japan, Nordstrom in the U.S.A., and Lotte and Hyundai in Korea • Common strategy is finding significant benefits from merchandising online • Offering electronic service on the Internet is a supplementary channel of advertisement • By 2000, 3.5% of all U.S. major retailing will be done online

9. Tugas / Evaluasi • Cari beberapa layanan lainnya yang diberikan secara online pada industri retail