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Unit Four

Unit Four. Unit 4 Attending Fairs and Exhibitions. 1. Getting Things Ready. 2. 3. Things to Do. Things to Write. Career Skill Description. 4. More Things to Do. Section 1 Getting Things Ready. In this unit, you will learn how to:. 3. 2. 1. prepare a catalogue.

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Unit Four

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  1. Unit Four

  2. Unit 4Attending Fairsand Exhibitions 1 Getting Things Ready 2 3 Things to Do Things to Write Career Skill Description 4 More Things to Do

  3. Section 1Getting Things Ready In this unit, you will learn how to: 3 2 1 • prepare a catalogue • make preparation for attending Fairs • get information related to Fairs

  4. Section 1Getting Things Ready

  5. Activity 2: Read the passage in Section 2 and complete the following paragraph. Section 1Getting Things Ready back Every trade show offers a 1) ________ to find products or services to buy, to find 2) _______ for products or services that you want to sell or build a professional network with people. To 3) _________ you get the most value out of 4) _______ the trade show, you should focus on what you want out of the trade show first. Then, choose the trade show that best helps you achieve that 5) ________. chance buyers attending guarantee goal

  6. Section 2Things to Do Listen and Write Read and Think Things to Do Activity 2 back Activity 1

  7. Activity 1 Listen and Write. Section 2 Things to Do back offer specialize guarantee booth vendor option specific reap professional approach

  8. Section 2 Things to Do Question 1 How to decide what show to attend ? Read and Question 2 What does a trade show offer? Think Question 3 If you want to sell products, how can you find buyers for your product?

  9. Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area. Section 2 Read and Think w s

  10. Section 2 Read and Think w s 2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes in fireplaces, and you have a booth at a home show, you now have to compete with all the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn’t necessarily have to fit the theme of the trade show: it only has to fit the customer.

  11. 3. Build a professional network with people on either a local or national scale As the old saying goes, it’s not “what” you know but “who” you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed at your professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensure that your trade-show dollars reap incredible dividends. Just remember, focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words) Section 2 Read and Think back w translation

  12. Task 1 Test your problem-solving ability. What is China Import and Export Fair? China Import and Export Fair, also called Canton Fair, is held twice a year in spring and autumn since it was inaugurated in the spring of 1957. It has become a comprehensive international trade event in China with the longest history, the largest scale, the most complete exhibit variety, the broadest distribution of buyers, the biggest buyer attendance, the greatest business turnover, and the soundest credibility. Section 2 Read and Think next

  13. Task 2 Tell whether thefollowing statements are true or false. Write T for True and F for False. 1. To be clear about your goal is the key to decide what trade show to attend. 2. As a buyer, you should choose the trade show with few vendors for the products you are shopping for. 3. The trade show with as many vendors as possible for the product you are shopping for can offer yourself more options. 4. It will be helpful to be clear about who your customers are if you want to sell products. 5. When attending a trade show your product has to fit the theme of the show. 6. Trade shows offer an excellent forum to meet and greet other professionals. Section 2 Read and Think next T F T T F T

  14. 1. What are the goals of attending a trade show? Find products or services to buy; find buyers for products or services that you sell and build a professional network with people on either a local or national scale. 2. How do you decide which trade shows to attend? When deciding which trade show to attend, the key is to be clear about the goals. 3. What should you do if you are looking for a specific product? We should choose a trade show with as many vendors as possible for the product. Section 2 Read and Think next Task 3 Give brief answers to the following questions.

  15. 4. What will help you if you want to sell your products? It helps to be clear about who the customers are. 5. Where can you find an excellent forum to meet and greet other professionals? Trade shows offer an excellent forum to meet and greet other professionals. 6. What should you do to ensure that your trade-show dollars reap incredible dividends? Focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. Section 2 Read and Think next

  16. Section 2 Read and Think next Task 4 Match A with B. 1- g 2-b 3-h 4-f 5-j 6-a 7-i 8-c 9-d 10-e

  17. Task 5Fill in the blanks with the right words or phrases. Change the form where necessary. 1. The trade show __________ a chance to practice your English. 2. They ________________ the delivery of our products on time. 3. To attend a fair you should have a ____________ target. 4. Their company _____________ the artificial flowers. Section 2 Read and Think guarantee specializes in compete with professional specific option focus on reap as many as possible offer offers have guaranteed specific specializes in

  18. 5. He is confident in his _______________ ability. 6. My job in the company is to ______________overseas clients. 7. We have no _______________ in that kind of product. 8. We ______________ what we sow. 9. We cannot hope to _____________ so experienced a company. 10. We must unite ____________ people ___________. Section 2 Read and Think back professional focus on option reap compete with as many as possible

  19. Section 3Things to Write Prepare a Catalogue Complete a Catalogue Things to Write Activity 2:Applied Writing back Activity 1: Task-based Writing

  20. Activity 1: Task-based Writing. Section 3Things to Write back Prepare a Catalogue Task 1 Study the following tips for writing. Task 2 Study the following language for writing. Task 3 Study the following model for writing. Task 4 Find a company online, study the catalogue.

  21. When preparing a catalogue for the fair, in general, you should include the following: 1. Company information: a brief introduction to your company:name, history, reputation, trade, and so on. 2. Product information: names, models (型号), photos with descriptions, specification, price, place of origin, payment terms, etc. of your products. 3.Contact information:address, contact person, email address, telephone, fax, website, etc. Section 3Things to Write back Task 1 Study the following tips for writing.

  22. Section 3Things to Write Task 2 Study the following language for writing. deal in 经营 distributors 分销商 merchandise 商品，货物 priority 优先配给；优先考虑的事 registered capital 注册资金 specialize in 擅长于, 专攻

  23. Sentence patterns: ... is a professional manufacturer of furniture. Our company specilizes in the trade of cosmetics (化妆品). … Company is well known for exportation of shoes. Our main products include towels, bed-sheets and blankets. Our corporation ranks high in the world. … has established partnerships with the wholesalers, importers and distributors from eighty countries and regions all over the world. If you have any question, please don’t hesitate to contact us. Section 3Things to Write back

  24. Section 3Things to Write Catologue of Guangdong LIGHT INDUSTRIAL PRODUCTS IMP. & EXP. HOLDINGS CORPORATION 1. Introduction Number of Staff: 101 Registered Capital: 128 680 000 (RMB) Year of Foundation: 1994 Business Type: Trading With more than 30 years history of handling import and export trade, GLIP is one of the key developing enterprises in Guangdong province. It is well known for exportation of light industrial products. We deal in thousands of merchandises and 43 Task 3 Study the following model for writing.

  25. main-registered trademarks and follows ISO9001 international quality management system with the certificate granted by the BSI Company. Our quality policy is “quality priority, reputation first, service sincere, customer satisfactory.” 2. Products Showroom Product Name: Antique Furniture Model No. : at002 Place of origin: Guangdong, CHINA Brand: GLIP Description: Wooden with good quality. Section 3Things to Write

  26. Model No. : at003 Place of origin: Guangdong, CHINA Brand: GLIP Description: pure wooden with good quality. 3. Contact us Company Name: GUANGDONG LIGHT INDUSTRIAL PRODUCTS IMP. & EXP. HOLDINGS CORPORATION Address: 52, DEZHENG ROAD SOUTH, GUANGZHOU, CHINA Section 3Things to Write

  27. Province/city: GUANGDONGGUANGZHOU Post code: 510110 Person to Contact: Linda Huang Tel: 86-020-83331499 Fax: 86-020-83330181 Website: http://WWW.GLIP.COM.CN Section 3Things to Write back

  28. Task 4 Find a company online you are interested in and study the catalogue. Section 3Things to Write back

  29. Section 3Things to Write next Task 1 Look at the following words or expressions. brand 牌子，商标 category 类别 description 叙述；描写 patent 专利权 Place of Origin 原产地 Products Showroom 产品橱窗 record 记录 registered 登记的；注册的 specification 规格

  30. GUANGDONG FOREIGN TRADE IMP. & EXP.CORP 1. Introduction Number of Staff: 350 1) _________________ (注册资本): 36 930 000(RMB) Year of Foundation: 1984 Business Type: Trading Exhibition Record: 104, 103, 102, 101, 100 Canton Fair GFTC 2) ____________________ (成立于1984年). Since 1990, the company’s annual Section 3Things to Write Task 2 Complete the catologue by translating the Chinese given in brackets into English. Registered Capital was established in 1984

  31. volume of import and export amounts to 500 million US Dollars, and it 3) _________________________________ (位列“中国前500强企业”). 4) __________________________ (主要从事于) production of and trade in furniture, stationery & sports goods, daily necessities and household appliance. 2. Products Showroom Name: Breakfast set Category: Furniture — Furniture for Domestic Indoor Model No.: bb1 5) ________________ (产地): CHINA Brand: GFTC Description : good quality, good price, patent owned Section 3Things to Write ranks among China’s top 500 enterprises It has mainly been engaged in Place of origin

  32. 3. 6) _________________ (联系方式) Company Name : GUANGDONG FOREIGN TRADE IMP.& EXP.CORP. Address: 15-18/F GUANGDONG FOREIGN ECONOMIC & TRADE BUILDIN 351# TIANHE ROAD, GUANGZHOU CITY Province/city: GUANGDONG, GUANGZHOU Post code: 510620 Person to Contact: Yadan Chen Tel: 86-20-38800027 Fax: 86-20-38802495 Website: http://www.gftiec.com Section 3Things to Write back Contact us

  33. Section 4More Things to Do Reading More Focus on Grammar More Things to Do Activity 2 back Activity 1

  34. aboard held rely theme present decide try abroad offer on as well as various support event on the other hand grand A Brief Introduction to Expo 2010 Shanghai China Expo 2010 Shanghai China will be the first registered World Exposition (博览会) in a developing country, which will be 1) ________ from 1st May to 31st October, 2010. Expo 2010 Shanghai will be a great 2) ________ to explore the full potential of urban (城市的) life in the 21st century and a significant period in urban evolution (演变). Its 3) _______ is Section 4More Things to Do Task 1 Read the passage and fill in the blanks with appropriate words from the box below. held event theme

  35. “Better City, Better Life”, representing the common wish of the whole humankind for a better living in future urban environments, which represents a central concern of the international community for future policy making, urban strategies and sustainable (可持续的) development. There is no doubt the Chinese people will 4) ________ to the world a successful, splendid and unforgettable exposition. Expo 2010 Shanghai China will center on innovation (创新) and interaction. And it will also be a 5) _________ international gathering. On the one hand, we shall endeavor (努力) to attract about 200 nations and international organizations to take part in the exhibition 6) ________70 million visitors from home Section 4More Things to Do present grand as well as

  36. and 7) ________, ensuring the widest possible participation in the history of the World Expositions. 8) _______________, we will put Expo 2010 Shanghai China in a global perspective and do our best to encourage the participation and gain the understanding and support of 9) ________ countries and peoples, in order to turn Expo 2010 Shanghai China into a happy reunion of people from all over the world. In addition, Expo 2010 Shanghai China will 10) ________a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a “Shanghai Declaration” will be issued. Section 4More Things to Do abroad on the other hand various offer

  37. The Chinese Government will go to great lengths (不遗余力) to make Expo 2010 Shanghai China a special event that carries on traditions and opens a new vistainto the future. Our motto is: “Keeping in mind the next 60 years’ development while preparing for the six months’ Exposition.” We count on the continuing attention, support and participation of all the peace-loving countries. Section 4More Things to Do

  38. Task 2 Choose the answer that best completes each sentence. 1. Expo 2010 Shanghai China will be the first registered World Exposition in ________. A) a developed country B) Asia C) a developing country D) London Section 4More Things to Do

  39. 2. The theme of Expo 2010 Shanghai China will be __________. A) “Better City, Better Life” B) “Better country, Better life” C) “New City, New life” D) “New urban, New Plan” Section 4More Things to Do

  40. 3. The visitors to Expo 2010 Shanghai China are expected to amount to _____ A) 200 million B) 70 million C) 170 million D) 60 million Section 4More Things to Do

  41. 4. The word “vista” in the 2nd sentence of Paragraph 4 most probably means _________. A) view B) hope C) meaning D) idea Section 4More Things to Do

  42. 5. The passage makes a short introduction to _________. A) Expo 2010 Shanghai China B) the products exhibited in Expo 2010 Shanghai China C) how to attend Expo 2010 Shanghai China D) the location of Expo 2010 Shanghai China Section 4More Things to Do back

  43. Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area. Read and Think back

  44. Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for,which can give yourself much more options and a much greater selection area. Read and Think back

  45. 2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes infireplaces, and you have aboothat a home show, you now have to compete withall the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn't necessarily have to fit the theme of the trade show: it only has to fit the customer. Read and Think back

  46. 2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes in fireplaces, and you have a booth at a home show, you now have to compete with all the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn’t necessarily have to fit the theme of the trade show: it only has to fit the customer. Read and Think back

  47. 3. Build a professional network with people on either a local or national scale As the old saying goes, it’s not “what” you know but “who” you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed atyour professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensurethat your trade-show dollarsreap incredible dividends. Just remember, focus onwhat you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words) Read and Think back

  48. When you are deciding what trade show to attend, the key is to be clear about your goals. The key is…: The most important thing is… 关键是··· For example: To learn the skill well, the key is to do more practice. 要学好这个技能，关键是要多练。 To promote business, the key is to get more orders. 要繁荣生意，关键是要多弄到些订单。 Language Study back

  49. If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for. As… as possible: 尽可能··· For example: You are supposed to effect the shipment as soon as possible. 你们应该尽速安排装运。 Please speak as loudly as possible. 请尽量说大声一点。 Language Study back

  50. guarantee: v. to ensure; to promise or make certain 保证, 担保 For example: Good planning will guarantee success. 好的计划是成功的保证。 I guarantee that you’ll get useful information in the fair. 我保证你能从这个交易会获得有用的信息。 Language Study back

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