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Peter Jackson Pjackson@baan.com 386.503.4131. Agenda. Baan’s Market Baan Today Baan Corporate Presentation iBaan - Value Disciplines iBaan iBaan for CRM iBaan for SCM iBaan for PLM iBaan Products iBaan Sourcing Detailed Overview. Size of Baan’s Market.
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Peter Jackson Pjackson@baan.com 386.503.4131
Agenda • Baan’s Market • Baan Today • Baan Corporate Presentation • iBaan - Value Disciplines iBaan • iBaan for CRM • iBaan for SCM • iBaan for PLM • iBaan Products • iBaan Sourcing Detailed Overview
Size of Baan’s Market • Source: AMR MARS Reports Q3 2002
Our Market • Defined • Tiers 2-3 ($~30MM to $1BB Revenue) • IM&E, Electronics, Automotive, A&D • Enterprise Led Opportunities, Add-on modules, iBaan Value Apps* • Sized • Total Market in Verticals - $4BB in 2002 (out of 15.2BB) • Less Best of Breed CRM, SCM, PLM - $2BB • Less Tier 4 and Tier 1 – ~50% • Result - $1BB License Only • Position • Global #3 • EMEA #2 • Growth • As market is relatively flat, market share growth must be taken from competitors
Gartner Magic Quadrants ERP II Large Enterprise April 2002 Baan’s position improved since Dec.’01
Gartner Magic Quadrants ERP II Mid-Market April 2002 Baan’s position improved since Dec.’00
Ideal Customer Profile • Target Verticals: • Industrial Machinery & Equipment manufacturing • High-tech/electronics manufacturing • Automotive • Aerospace and Defense • other make to order manufacturing (i.e., custom office furniture) • Key Business Processes • Design, plan, make, sell, move, make, account, buy, and service • Typically NOT HR, Payroll, and other Deploy related topics. • Complex make, move, and serve processes. • Audience • CEO, COO, CFO, VP Supply Chain, VP of Engineering, VP Operations, VP Sales and Marketing. Plant Manager, Program Manager, Product Line Manager, CTO and IT management
Target Customer Personality • Complex selling/manufacturing/service: product configuration, pricing complexity, multiple manufacturing typologies, as-maintained different from as-built different from as-designed • Multiple sales/distribution channels: mobile sales, inside sales, web-sales, indirect/partner sales, multi-site manufacturing and distribution. • Adopting mass customization: Configure to Order, Assemble-to-Order, Make-to-Order 4. Multi to the ‘n’ – multi-site, multi-logistics, multi-company, multi-currency, multi language. 5. Expanding global operations and M&A – need for rapid integration 6.Inventory issues – pressures to accommodate frequent market/customer changes.
Vertical Specifics • IM&E • ATO/MTO • ETO • Total Solutions Providers • Component Manufacturers • Electronics • Assemblers: Board, Box, Systems, CEM-EMS • Component Manufacturing – resistors, cables, power supplies, peripheral components, optical devices • Automotive • Tier 1-n • A&D • Large Commercial OEM • Tier 1-2 suppliers to large OEM • Unique defense industry needs – tracking & tracing
Key Focus Areas by Vertical…“Business Process focus is highly dependent on customer’s issues” • IM&E • Configurators • ERP Project and Project Management in • general • PLM • Order Promising (ATP & CTP) • Unassisted sales (configured and • standard items) • Planning & Scheduling • BI/Portal • ERP Service, E_Service Remote, • Service Scheduler, E-Service • Electronics • ERP • Collaboration/B2B Server • Planner and Order Promising • Demand Planning • BI/Reports • PLM • Self Service lookups • ERP Service, E_Service • Remote, Service Scheduler, E- • Service • Aerospace & Defense • ERP with A&D extension, focus • manufacturing/tracing • Planner • BI/Reports, exceptions • Collaboration • ERP Service, E_Service Remote, • Service Scheduler, E-Service (mainly • for MRO firms) • PLM • Automotive • ERP with Auto extension • Planner and Scheduler • E-Kanban • Sourcing • PLM (in the tiers) • ERP w/o Auto Extension (for smaller • manufacturers/niche low volume • assemblers)
Enterprise CRM SCM PLM Baan Corporate Presentation Baan Today
Our Mission and Vision Providing world-class industrial enterprise solutions… that help run our customers’ business… Made with Baan …to get the most out of data, systems and people …driving substantial, profitable growth
Baan Credentials • Founded in 1978 in The Netherlands • Today part of Invensys plc – Production Management Division • 3,000+ Employees • Offices in 20 Countries Worldwide • 15,000+ Customer Sites Worldwide • Global Alliances with Major Industry Leaders
Who is Invensys? • Global Leader in the management of production and energy resources • Revenues of $7.5 Billion • FTSE 100 company on London Stock Exchange • 52,000 employees • Helps customers improve their performance and profitability, across a focused span of industries. • Headquartered in London, England
The Invensys Vision Enterprise Management Production Management Real Time Enterprise Process/Plant Automation
Invensys’ Focus Invensys is Organized to Focus on the Needs of Our Customers Industrial Components & Systems COO -Bob Hitt Energy Management COO – Dan Leff Development COO – John Duerden Production Management COO -Leo Quinn APV • Equipment Solutions • Appliance • Climate • Metering Power Components BAE Automated Systems Baan Hansen Transmissions CompAir Energy Storage • Protection Solutions • Power Systems Eurotherm Rail Systems Drive Systems Process Automation • Systems Solutions • Energy Solutions • Home Control Fasco Motors Flow Control Integrated Rexnord Invensys from 1 May 2002 Sensor Systems
Invensys Production Management • We partner with customers to: • Drive up the performance of their production assets • Maximize their ROI in product technologies
Our Strategy • What Makes Baan Unique… • Dedication to Industrial Enterprises • Driving out Complexity across the • Supply Chain • Lifecycle Services • Integrated but Open Solutions • Lowest Total Cost of Ownership • Commitment to Leadership in Innovation • Global Reach • Ability to Leverage Invensys … “Baan enables Operational Velocity”
24 Months with Invensys… Customers Satisfaction Growth Innovation Integration Alliances Expansion Recognition 400+ New Customers (125, 2002) Up 50% >40% License Revenue Growth iBaan Suite Wonderware IBM, Sun, HP Mexico, China, Eastern Europe Gartner, AMR, ARC
What the Analysts Are Saying… “The top winner of 2001 was – Baan with a growth rate of 63% in license revenue” Plant-Wide Research, June 2002 “Baan has regained almost a full point of market share in 2001, compared to other vendors in this market” Gartner Dataquest, August 2002
What Customers Told Us Business Challenges & Opportunities • Market Maturity • Consolidation • Growth via Acquisitions • Globalization • Technological Advancement • Diversification • Customer Relationships • Supplier Relationships • CIO’s Challenges • Integration • Speed and Affordability • Acquisition/Divesture • Global Operations • Global Product Development • Supplier Relationships • Cultural Acceptance of Global Strategies and IT Systems • Cost Reduction • Requirements to Baan • Strategic Focus • Partnership Attitude • Global Support • Business Knowledge • Ongoing Innovation • Solutions that inter-operate in a heterogeneous environment • Solutions & Services that deliver Value • Support and Service
Who We Are & Our Value Proposition We are an Applications Software Company –90% of our perceived value to a customer is embodied in Software Our value proposition to you is… • Mask the complexities of technology • Mitigate the risk of new technologies and emerging standards by making them domain consumable and deployable • Enable an end-to-end business process across the extended enterprise • Continuously drive down total cost of ownership
iBaan - Value Disciplines Product Lifecycle Management Customer Relationship Management Sharing product information with your business partners within the enterprise network Ensuring high Customer satisfaction by Building strong customer relationships Supply Chain Management Integrated Supply network fromtier-n supplier to customer
iBaan Value Apps in the Real Time Enterprise OpenWorldX Business Process Integration OpenWorldX Data Integration E-sales E-Configurator Pricing & Order Management Planner & Order Promising Fulfillment As Shipped ASN Look Ups OpenWorldX and Components of iBaan Applications are used to Create the Value App. The customer engagement model uses services, tools and iBaan Value App Templates to create an Individualized end-to-end business process based solution for the customer. SCM CRM PLM Enterprise
Our Service – Your Satisfaction • Baan Services partners with customers to support all their post-sales needs • With a need to maximize the lifecycle of a solution – from inception to delivery to support • All by using one vendor with deep domain expertise • Adding value services – from technical and business consulting to education, migration and more…
Our Customers – Your Proof Point iBaan Customer Relationship Management iBaan Supply Chain Flextronics Goodyear Kmart Staples A&P Snap On Solar Turbines A-dec Aaron Equipment iBaan Enterprise iBaan Product Life Cycle Management Ocean Works Canatel Flexible Steel Lacing CAE La Europa Systrand EMS LeCroy Scholle
Successful Businesses Ferrari Barco Volvo Dara Made with Baan Flextronics Boeing Mercedes Komatsu
iBaan 90 How many iBaan products? 665 How many orderable items? 7 + 6 How many Industries? Endless… Solutions?
Process“Made with Baan” Discrete“Made with Baan” Target markets • Dedicated to complex industrial enterprises • Focus on support for complex manufacturing and logistics • R&D and Marketing focus on core verticals • Some regional / local markets
iBaan Verticals Telecommunications Logistics Services Industries Cable & Wire Chemicals Pulp & Paper Food & Beverage Pharmaceuticals Metal Process Industries Discrete Industries Engineering Industries Aerospace/Defense Automotive High Tech/Electronics Industrial Machinery Construction Contractors
History • Baan IV • BaanSeries • Baan on Board • Baan Enterprise Solutions • iBaan Solutions: iMake, iAccount, iBuy • iBaan Solutions: iBaan Manufacturing, iBaan Finance, …. • iBaan Industries • iBaan Enterprise • iBaan Strategies for Operational Excellence, Customer Intimacy and Product Leadership • iBaan XYZ?
Welcom OpenPlan ECM SC Order Promising Welcom Cobra Lifecycle Analyzer MarketingPlus SC Designer Time & Expense WMS Connector Asset Management Product Packager E-Service SalesPlus Demand Planner MES BidPro Frango PartnerNet E-Service Remote E-Sales SC Planner TQM TransPro Hyperion Enterprise PDM Navigator Service Scheduler E-Procure- ment SalesPoint Collaborative Planning SC Scheduler RoutePro Hyperion Pillar PDM Apropos Sourcing Configuration Enterprise Planning Manufacturing & Project Warehousing Finance Engineering Service Purchase Sales Plan Make Move Account Design Serve Buy Sell iBaan Complete Product List Portal Business Intelligence & Enterprise Reporting BaanWindows WebTop WorkTop Dynamic Enterprise Modeler OpenWorldX
iBaan iBaan Enterprise The basis • Leveraging exiting IT investments • Role based decision support • Deep industrial domain functionality iBaan for CRM Know the customer • Mass customization build to customer • Order accuracy engineering knowledge • Maximum customer value service revenue iBaan for SCM Efficiency in the process • Optimizing supplier coordination • Real time supply chain integration • Optimizing supply trough puts • Supplier collaboration iBaan for PLM Lead by Technology • Sharing engineering Proposal accuracy • knowledge in entire engineering chain • “As designed As maintained”
iBaan Value Disciplines Product Lifecycle Management Sharing product information with your business partners within the enterprise network Customer Relationship Management Ensuring high Customer satisfaction by Building strong customer relationships Supply Chain Management Integrated Supply network fromtier-n supplier to customer
Customer Intimacy MarketingPlus SalesPlus ConfigurationPlus E-Sales E-Configuration SalesPoint Configuration Enterprise E-Service E-Service Remote Service Scheduler Payment Manager Customer Interaction iBaan for CRM iBaan for CRM delivers optimal solutions to support customer intimacy strategies by recognizing: • Thatmultiple roles and relationshipsexist throughout the enterprise • That roles interact with the extended enterprise through multiple devices and channels • That theindividual viewof the enterprise is a function of specific wants, needs and preferences of different customers. • That roles, devices and channels interact with the 9 definitive business processes and corresponding touch points characterizing the optimal value chain • That this combination of defining fundamentals enablestrue cross-enterprise analytics, management and optimization by virtue of iBaan, a unique solution environment.
iBaan for CRM Product Lifecycle Management Customer Relationship Management Sharing product information with your business partners within the enterprise network Ensuring high Customer satisfaction by Building strong customer relationships Supply Chain Management Integrated Supply network fromtier-n supplier to customer
iBaan for CRM Business Intelligence & Reporting MarketingPlus SC Order Promising E-Service E-Sales E-Service Remote SalesPlus Service Scheduler SalesPoint Apropos Configuration Enterprise Planning Manufacturing & Project Warehousing Finance Engineering Service Purchase Sales Plan Make Move Account Design Serve Buy Sell
iBaan - Target Industries Telecommunications Logistics Services Industries Cable & Wire Chemicals Pulp & Paper Food & Beverage Pharmaceuticals Metal Process Industries Discrete Industries Engineering Industries Aerospace/Defense Automotive High Tech/Electronics Industrial Machinery Construction Contractors
In those industries, our customers… • Count their number of customers in 10s,100s, or 1000s rather than millions… • Rely on few high value, high complexity deals… • Orders • Projects • Contracts • Generate average 70% of revenue via indirect channels • Need to align their value proposition to individual customer’s needs… • Need to make their profits in the relationship, not in the one off… • Add-on Sales • Maintenance • Continuous Enhancements/Improvement Complexity of Customer Relationship: R(f) = (No. of Segments) X (Number of Products) X (Number of Channels) X (No. of Corporations)
What is iBaan for CRM? • A knowledge driven enterprise strategy • To provide insight – access – analytics • To help organizations maximize customer acquisition, loyalty, retention and profitability • Industry focused
What is iBaan for CRM? iBaan for CRM is a knowledge driven enterprise strategy that addresses the processes, integration, collaboration and information requirements of industrial enterprises that focus on customer intimacy. It is a combination of hardware, software, services and applied business intelligence to help organizations maximize customer acquisition, loyalty, retention and profitability By referring to iBaan for CRM as a strategy, we are driving home the point that Customer Relationship Management is more than mere products.
Value Proposition iBaan for CRM is Baan’s Value Proposition for companies that want to optimize the use ofcustomer knowledge across their extended enterprise in order to: • –Identify and take away the client’s barriers to success (customer intimacy) • –Maximize sales efficiency, order accuracy & order standardization and minimize service costs (operational excellence) • –Accelerate commercialization of ideas and maximize customer feedback (product leadership)
CRM is a Strategy • iBaan for CRM delivers optimal solutions to support customer intimacy strategies by recognizing: • That multiple roles and relationships exist throughout the enterprise • That roles interact with the extended enterprise through multiple devices and channels • That the individual view of the enterprise is a function of specific wants, needs and preferences of different customers. • That roles, devices and channels interact with the 9 definitive business processes and corresponding touch points characterizing the optimal value chain • That this combination of defining fundamentals enables true cross-enterprise analytics, management and optimization by virtue of iBaan, a unique solution environment.
Efficiency CRM as cost-cutting Decreased sales cycle Reduced order lead time Eliminate order errors Reduced of re-work Reduced selling expenses (T&E) Reduced inventories Reduced time to market Effectiveness CRM as revenue enhancement Process focus (external) Increased up and cross sell By sales By field service Improve close rates Improve customer satisfaction Increased (sales/service) productivity Scalable sales organizations Up Down! Clone best practices Maximize customer face time Faster proposal generation Visibility into the sales process Control of pricing policies Market share Strategy & VisionImprove Top and Bottom Line
Customer Intimacy Integration Collaboration Information iBaan for CRM is an Enterprise Strategy
iBaan for CRM Summary iBaan for CRM unites the demand chain and the supply chain: • delivering cross-enterprise analytics to effectively optimize core business processes across the value chain. • Providing a continuum of real-time information and collaboration. • Supporting every role, device, channel and touch-point throughout the extended enterprise